Internet Usage Insights, Kenya
Q2, 2010

Synovate pan-Africa

Internet ad expenditure grows faster than other media

Global advertising expenditure trends. Source: ZenithOptimedia

Internet access from cyber cafs drops 6 points from the previous quarterBase: 2.2m (Past 4 weeks Internet Users)

This is likely from the drop of internet access rates and the increase in bandwidth available across the country.

Safaricoms heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months

Low frequency internet users increase their usageBase: 2.2m (Past 4 weeks Internet Users)

Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage

Time spent on the internet is increasing among usersBase: 2.2m (Past 4 weeks Internet Users)

There is an increase in time spent on the internet, mainly due to the drop in cost of internet access

Synovate 2010 Steadman now Synovate

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Synovate 2010 Steadman now Synovate

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