synergy organic clothing press kit
DESCRIPTION
press kit, fall 2014TRANSCRIPT
1
PRESS KIT
22 synergyclothing.com
Synergy Organic Clothing creates fashion forward
clothing and yoga apparel for women. Always
striving to be mindful and conscious in every
facet of our business, we produce sustainable
and organic fair trade clothing that lets you look
and feel your best. Radiate effortless style while
treading gently on the earth.
Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing.
Fundraising--We also pride ourselves on our ability to contribute to efforts in line with
the Synergy philosophy of remaining natural, sustainable and inspired by adventure.
learn more
33888.466.0411 ext. 9
44 synergyclothing.com
55888.466.0411 ext. 9
oUr FaBrICS organic, sustainable, low impact
Organic cotton is grown using methods and materials that
have a lower impact on the environment than conventionally
grown cotton. The cotton is grown without toxic pesticides
and synthetic fertilizers and without the use of genetically
engineered seed. Organic cotton is an environmentally
responsible, comfortable to wear and mindful alternative for
the conscious consumer. All of our fabrics are also made with
low-impact dyes. These dyes have a high absorption rate,
which decreases the use of rinse water and produces less
waste. These purposeful choices ensure environmentally and
socially responsible production practices in every phase of
our manufacturing process.
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Our appliqué designs are individually hand sewn
by skilled crafts-women in Nepal. We adhere to
employment guidelines set forth by fair labor
organizations through advocating higher salaries and
never employing child labor. The production of our
unique appliqué styles empowers this group of 150
women with the ability to work from home, support
their families with the living wage income earned and
gives them a sense of pride and independence. We
believe that people deserve the choice to buy clothing
they feel good about wearing with the knowledge
of where and how it was produced.
Hand StItCHed applIqUéfair labor, living wages, empowering women
synergyclothing.com
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Newport Life MagazineSeptember/October 2013Cover, pg 13, pgs 36/37
San Francisco Chronicle Sunday, April 21, 2013Lifestyle Section, L9 - Feature article
888.466.0411 ext. 9
PRESS
Der Standard September 25, 2013Pg 13 Feature article
Origin.September/October 2013Pg 73
Organic Spa MagazineFebruary 2014Pg 69
FOX 13-Good Day Tampa BayApril 22, 2014on air segment
The Wall Street JournalTuesday, March 11, 2014Health & Wellness, D3
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Women age 25-45
Environmentally conscious consumers
Women who live an active lifestyle including those who practice all diciplines of yoga
Music enthusiasts and fans
Over 40% of web traffic is from a mobile device or tablet
Over 58% of web visitors are Apple users
THE SyNERGy RETAIL CuSTOMER
CITIES WITH THE MOST vISITS TO
OuR WEBSITE (6 MONTHS)
Santa Cruz
San Francisco
New york City
Chicago
Los Angeles
Denver
Portland
Seattle
Austin
San Jose
CITIES WITH THE HIGHEST REvENuE
WEB SALES (6 MONTHS)
San Francisco
Denver
New york City
Santa Cruz
Portland
Chicago
Seattle
Asheville
Boulder
Austin
888.466.0411 ext. 9
DISTRIBuTION CHANNELS
• 3 Retail Locations
• over 1,000 wholesale accounts with a large presence in Canada and Australia (synergyorganic.com.au)
• over 18,000 Facebook Fans
• over 150 festivals per year including u.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands,
Floyd Fest and the High Sierra Music Festival
• large web presence with an average of 13.5k unique visitors per month @www.synergyclothing.com
DEMOGRAPHICS • SALES STATS
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1313
ONLINE RETAILERS
Mod Cloth
Hot Mama
Ruche
888.466.0411 ext. 9
BRICK & MORTAR
u.S. :
Hot Mama
47 locations Nationwide
Whole Foods
Southwest Region
St. Regis Hotel
Princeville Kauai, HI
Outrigger Canoe Club
Oahu, HI
Foxglove
Berkeley, CA
Gaia Couture
Portland, OR
Outdoor Gear Exchange
Burlington, vT
Milagro
Baltimore, MD
Gypsy Chic
Portland, OR
Mountain High Outfitters
Birmingham, AL
Bittersweet
Charlottesville, vA
CANADA :
Jeune Amerique
Montreal QB
Climate Clothing
Whitehorse, yT
Quest Shoes & Apparel
Campbell River, BC
vibe Apparel
Nelson, BC
Sure Thing
Kenora, ON
Marilyn’s
Drumheller, AB
AuSTRALIA (SyNERGy ORGANIC) :
Sattva yoga Centre
Samford, QLD
Essence of Organics & The Spice Girls
Mareeba, QLD
Greenroom Gallery
Coffs Harbour, NSW
SELECT STOCKISTS
Change Boutique
Madison, WI
yuba Blue
Grass valley, CA
Thoughtful Threads
Naples, FL
valley Girl Boutique
3 locations, CO
Kismet
4 locations, CO
Eureka Natural Foods
Eureka, CA
Scarlett Begonia
Nashville, TN
The Root
Kauai, HI
The Root
Helena, MT
Bazaar
Chicago, IL
Farmway
Bradford, vT
1414 synergyclothing.com
1515888.466.0411 ext. 1
synergy organic clothing was founded by Kate
fisher during her first trip to nepal in the fall
of 1993. inspired by the beautiful fabrics and
textiles of south east asia and by the friendships
she made there, Kate returned home and began
to design clothing based on this inspiration.
the roots of synergy were born. in the fall of
2006, she partnered with her husband Henry
schwab to grow and expand her vision of an
eco-conscious clothing company. together they
formed a family operated business committed
to producing clothing with the highest
environmental and ethical principles at the core—
a company that also provides employment for
women in nepal. since those beginnings over 20
years ago, synergy has become a global brand
that has won accolades in the press for fair trade
ethics and stylish, fashion forward clothing.
oUr StorY
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[email protected], eXt. 9831.469.0411, InternatIonal831.426.9163, FaX
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