sydney as a global city

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li .co

SydneyA global city for

the world of business


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H e R ePer ectly positioned and equipped to capitalise

on all o Australias riches, NSW, with its harbourcapital, Sydney, is the international gateway tothe Asia Pacifc and beyond.

Every year, more and more people and organisationschoose Sydney and NSW, thus enriching thealready diverse and vibrant culture, and expandingthe States robust and growing economy.

In fact, the economy of NSW now exceeds thenational economies of many regional countries,including Singapore, Malaysia and the Philippines.With extensive infrastructure allied to growth,NSW is a great place to invest.

NSW is home to a range of knowledge-based

industries, including nance, property, resources,information and communications technology(ICT), pharmaceuticals, manufacturing, creative,entertainment and tourism. Of Australias top500 companies, 48 per cent are based here.

And more multinationals have their regionalheadquarters in Sydney than any other place inAustralia making it the countrys nancial andbusiness capital.

The NSW Government and its overseas of cesactively encourage business investment andgrowth by working with companies at all stagesof their development.

So whatever your business, Australias mostpowerful State has everything you need to liveand thrive. NSW truly is the place to go places.

Sydney AndneW SOUTH WALeSbUSineSScOmeS TO Life

Stunning natural beauty andabundant resources. Warm,intelligent and welcoming.An economy and a quality of lifeenvied the world over. New SouthWales (NSW) is a wonderful placeto call home - and to do business.


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New South Wales and Sydney have a lotto o er companies looking to invest orexpand in the Asia Pacifc.

THefAcTS

1economic hub servicingthe AsiA PAcific

NSW has a strong and diverse economyand leads the nation in many sectors:42 per cent of Australias information,

media and telecommunications industry,38 per cent of Australias professional,scienti c and technical services industryand 32 per cent of Australias GDP.

2sKiLLeD muLticuLturAL WorKforce

Over 57 per cent of the States working-agepopulation is tertiary educated, the highestof all Australian States.

The wide variety of Asian languagesspoken in Sydney and NSW has attractedinternational rms looking to establishregional customer service centres in theAsia Paci c.

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innovAtive cuLture WithsoLiD r&D creDentiALs

NSW businesses invest more in researchand development ($4.4 billion investedin 2007-08) than businesses in any otherState, demonstrating our commitmentto an innovative future.

NSW dominates the IT and creativeindustries with close to 40 per cent of thenations creative and digital workforcecalling Sydney home.

4QuALitY of Life

Sydney is ranked 10th in the world out of221 cities reviewed in the 2010 WorldwideQuality of Living Survey compiled by Mercer.

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A connecteD trAnsPortAnD Logistics hub

NSW accounts for 34 per cent of Australiasroad freight and our freight transport andlogistics industry generates about $34 billion

a year.Sydney has Australias busiest airportservicing more than 43 per cent of Australiasinternational air traf c and almost half of theinternational airfreight tonnage.

Newcastle Port is the worlds largest coalexport port and handles over 40 differenttypes of commodities, generating over$17 billion in trade annually.

6time-Zone ADvAntAge

Bridging United States and Asia time zones,NSW allows for seamless around-the-clockbusiness services.

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stAbLe AnD LoW-risKbusiness environment

NSW is nancially stable with triple-Acredit ratings from both Moodys andStandard & Poors, and is supportedby worlds best practice nancial, legal

and political systems.

8cost comPetitive

Sydney is a more cost competitive of celocation than other major business centres,including London, Tokyo, Hong Kong, Parisand Mumbai.


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Currently ranked rst in Asia (and second in the world)as a global nancial centre by the World EconomicForum - ahead of Hong Kong and Singapore - Australiais recognised for the excellent performance, stabilityand low-risk pro le of its economy. And Sydney is atthe economic epicentre.

Vitally important to the whole of the Asia Paci c,Sydney is the seat of the Australian Securities Exchange,which is the rst major market to open each day.The fact that Australia has the fourth largest pool ofinvestment fund assets in the world has also attractedmany global funds management companies to Sydney.

Located on the shor es of Sydney Harbour, Australiasrst city is ideally situated for international business

and growth. Bridging the close of the US and openingof the European markets, it offers a highly educated,multilingual workforce with close links to growing Asianmarkets - not to mention spectacular boardroom views.

Barangaroo, a 22-hectare harbour front site, is poisedto become one of the worlds rst carbon neutral,water positive, zero waste CBD districts. Designedby internationally renowned architects, this premiumdevelopment will be a leading precinct for 21st century

nancial services.

SydneyA gLObALciTy fOR

THe WORLdOf bUSineSS

Sydney is Australiaslargest city andfnancial capital.A ast-paced,culturally exciting,modern metropolis,it is home to 48 percent o Australiaslargest companiesand the regionalheadquarters ormany multinationals.


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bUiLT fOReASe AndSUcceSSinfrAstructure AnDthe cost of business in nsW

Given its prime grade industrialproperties, high technology parks, superbdistribution centres and excellent transportinfrastructure, youd be forgiven for thinkingthat doing business in Sydney comes at aprice. But its a more cost effective locationthan many other major business centres,including London, Tokyo, Hong Kong, Parisand Mumbai.

Thanks in large part to NSW and its capitalcity, Australia is a highly ef cient place toestablish and expand business. The WorldBank and International Finance CorporationsDoing Business 2010 report rated Australiaas the third easiest place in the world toestablish a business, and ninth overall forease of doing business.

Strong government support for business andinvestment puts Sydney and NSW way out infront for companies looking for world-classquality, as well as value for money.

mAkingOUR mARkmAnufActuring in nsW

NSW is the rst choice for advancedmanufacturing operations, with 32 percent of the sector based here.

This highly developed and diversesector is an active driver of our Statesprosperity, both in terms of GDP andemployment. Working in tandemwith other key industries, our dynamicmanufacturing sector helps propelinnovation and development acrossa whole range of sectors.

In an extremely competitive worldmarket, our excellent knowledgeinfrastructure and progressive culture,plus strength in design, logistics andICT, make NSW a stand-out choice.

A STATe OfcOnSTAnTdiScOveRyreseArch AnDinnovAtion in nsW

Great advances in technology. Cures fordiseases. Cleaner energies. Breakthroughsacross every spectrum of science andresearch. They all start with a singlediscovery. And were single-minded in ourcommitment to science and medical research.

The reputation of Sydney and NSW asinternational leaders in science, researchand technology has grown from a longtradition of rst-class education, cuttingedge research institutions and stronglinks between government, industryand education bodies.

We can boast an outstanding recordof achievement and innovation inso many elds. Food safety andsecurity, environmental management,

climate systems, renewable energies,communications technology, quantumcomputing, agriculture, health and more.Were the countrys leader in ICT, hostingthe National ICT Centre of Excellence(NICTA) and Intersect Australia (the Institutefor Transdisciplinary e-Research Services andTechnology), among others.

Through prolonged, substantial governmentbacking, these key sectors are increasing theintellectual property available to business.Our efforts have put NSW right at theforefront of discovery, not just in Australia,but the world.

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Austral a sra rst th As a Pa

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eDucAtion AnD trAining in nsW

A dynamic combination of qualityteaching, groundbreaking research andcareer-oriented training has seen Sydneyand NSW forge impressive reputationsfor education and academic excellence.

NSW has some of the worlds nestuniversities and educational traininginstitutions. Five of the top 100academic institutions in the Asia Paci care here, as ranked by the prestigiousShanghai Jiao Tong Academic Rankingof World Universities 2010. They are theUniversity of Sydney, the University ofNew South Wales, Macquarie University,the University of Newcastle and theUniversity of Wollongong.

Great minds from all corners of theglobe are attracted to Sydney andNSW because of our commitment tolearning and sustained encouragementof higher education.

WHeRe gReATmindS cOmeTOgeTHeR

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nSW has 11 u rs t so r ours s

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o r , icT,hu a t s ath arts, at othu r ra uata post ra uatl ls.


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L i v eNSW is consistentlyrated among thevery best placesin the world, andSydney, one of theworlds best cities.

iTSnOTALLbUSineSS

Its easy to understand why. You only have

to take one look - sur , sun and sand, majesticmountains and vast landscapes, with easyaccess to amenities and recreational acilities.

But NSW also offers a wealth of art,entertainment and culture, exceptional safety,schooling and health care. Plus a supremelycompetitive base from which to do business,nationally and internationally.

Famous for the 2000 Olympic Games, Sydney isone of the worlds great stages. When it comesto major events, Sydney has a proven record thatdraws the eyes of the world to our magni centharbour city.

fActs

S has ot th worl s stt thr ars a row, ta top pla th A holt c t bra s i x 2006,

2007 a 2008, a s o 2009.

S has host so o th worl slar st t r at o al ts, lu th st r 2000 Ol p a Paral pga s, 2003 Ru Worl cup, APec2007, fifA co r ss 2008, Worl youthda 2008 ( atur a Papal s t), ath Worl mast rs ga s 2009.


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The New South Wales Government, throughits NSW and international o fces and theDepartment o Industry and Investment NSW,helps companies invest and do business inSydney and NSW.

We offer:

Market data to help you develop yourbusiness plan

Business statistics benchmarking Sydneyand NSW against other locations

Advice on registering a business in Australia

Introductions to potential business partners,universities and training institutions, propertyagents, management, legal and nancialservices rms, regulatory and governmentauthorities

Market visits for your business in Sydney

Meetings to help you recognise investmentopportunities

Business migration advice

Meeting rooms in Sydneys CBD, so youcan meet potential clients

Other assistance on a case-by-case basis.

HOW WecAn HeLP

HeRetourism in nsWMore people holiday in Sydney and NSW thananywhere else in the country - about 36 per cent oftourists to Australia. And as we continue to promoteour many great attractions, the number of visitors toour shores can only grow.

People come for all sorts of reasons - our fabulousclimate, glorious beaches, natural wonders, lively artand entertainment scene, sumptuous food and greatshopping. Or it could be our rm handshakes andwarm and friendly welcomes.

Its no secret thatSydney is repeatedlychosen by leadingtravel publicationsas a top internationaldestination ortravellers.

WiSHyOUWeRe


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Industry & Investment nsW,a department f theneW s uth Wa es G vernment

Level 47, MLC Centre, 19 Martin Place, Sydney, NSW 2000GPO Box 5477, Sydney NSW 2001, AustraliaTel: +61 2 9338 6600 Fax: +61 2 9338 6950www.business.nsw.gov.au

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