sxswi 2014 - all about the food swag

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SXSW 2014 – All About the Food Swag Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd

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I love a trip to SXSW to see how the food brands are marketing their latest products and what gets the social media conversation. SXSW 2014 for me was all about the food swag and a fabulous research trip for #FoodPornBook

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Page 1: SXSWi 2014 - All about the food swag

SXSW  2014  –  All  About  the  Food  Swag  Karen  Fewell  @DigitalBlonde  

Copyright  Digital  Blonde  Ltd  

Page 2: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Food  was  the  sixth  

most  talked  about  topic  at  SXSWi  2014    

hHp://www.deloiHedigital.com/us/blog/what-­‐was-­‐most-­‐talked-­‐about-­‐at-­‐sxsw-­‐interacNve-­‐2014  

Page 3: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Cogni*ve  Cooking  #IBMFoodTruck    

Page 4: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

h/p://youtu.be/EWF4sC5wuqs    

Page 5: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

How  it  Works  #IBMFoodTruck    

Page 6: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

The  Result  #IBMFoodTruck    

Page 7: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

h/p://youtu.be/R4ssoD_P0Vc    

.  .  .  .  By  Day  5  

On  Day  2  .  .  .  .    

h/p://youtu.be/bjbd5MXuwfY    

Page 8: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Oreo  3D  Prin*ng  #TrendingVending    

Page 9: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

h/p://youtu.be/fZjR6pyTJsc    

Page 10: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

“I  waited  in  line  for  an  hour,  to  3D  print  a  cookie  I  couldn’t  eat  (cookies  contain  gluten)”  

Page 11: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

ChefJet  3D  Printed  Candy  

Page 12: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

h/p://youtu.be/QihOKXvVDZs    

Page 13: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Food  and  Tech  Meet-­‐Up  

Page 14: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Frost  321  uses  liquid  nitrogen  at  -­‐321  degrees  Fahrenheit,  to  freshly  produce  signature  cocktails  and  creamy  frozen  desserts.  

Page 15: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

SUBWAY  

Page 16: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

Page 17: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

h/p://youtu.be/GskmrxbjL68    

Page 18: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

hHp://www.engagementlabs.com/smm-­‐sxsw/  

Page 19: SXSWi 2014 - All about the food swag

Karen  Fewell  @DigitalBlonde  #FoodPornBook  

“The  first  Nme  you  see  something  that  you  have  never  seen  before,  you  almost  always  know  right  away  if  you  should  eat  it  or  run  away  from  it.”    ScoH  Adams  

Page 20: SXSWi 2014 - All about the food swag

@DigitalBlonde  #FoodPornBook  

[email protected]