sxsw update 2012

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SXSW’12 UPDATE tweet of schiet #sxswupdate

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Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2012 Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2012

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Page 1: SXSW Update 2012

SXSW’12 UPDATE tweet of schiet #sxswupdate

Page 2: SXSW Update 2012

SXSW’12 UPDATE tweet of schiet #sxswupdate

INTRO

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3sixtyfive is een pure play social media agency

3sixtyfive ontwikkelt strategieën, concepten en programma's op het gebied van social business & branding

En helpt merken om haar doelgroep én medewerkers langdurig te betrekken

Centraal in onze aanpak staat het 365Social Branding Programma

Hiermee kunnen organisaties zorgen voor continue relevante aanwezigheid binnen het sociale web en 365 dagen per jaar optimale merkwaarde creëren

SXSW2012

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365 Social Brand Programma

Social Brand Scan

Outreach

Influencer Identification &

DashboardOrganizational

Embedding

Social Media Monitoring

active listening > engaging in conversations > continuous optimizing & solving

Social Business Strategy & Concept

Trends, Vision & Knowledge

Social Solution Development

Realtime

Reports

Social Friend Room

Direction

kpi‘s

Com. manage

ment

Campaigns

Seeding

Social Media Policy

Workshops

Tools

Apps

Community Website

Own Social Media

f-commerc

e

Speak-ing

Publish-ing

Executive Sessions

Radian6

Finch-line

Media Injection

Dashboard

Hot spots

Influencers

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SXSW2012

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VISIE op social

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Businessasusual

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Geldt nietalleen voorde marketing afdeling

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Geen controlemaarsturing

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Geen bereikmaarvertrouwen en engagement

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Merkenmoeten zelfhun social initiatieven managen

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Toegevoegdewaardel igt in service

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Programma’sin plaats vancampagnes

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Conversatiesbeginnenmet luisteren

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SXSW2012

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SXSW2012

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SXSW2012

WAT WAS HET CENTRALE THEMA SXSW2012?

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SXSW2012

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SXSW2012

TITEL?

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SXSW2012

SERENDIPITY

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SXSW2012

AGENDA- SOCIAL DISCOVERY- THE LEAN STARTUP- INTERCHANGE ZERO & PAYMENT 2.0- SOCIAL COMMERCE- SOCIAL TVVRAGEN

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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate

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SXSW’12 UPDATE tweet of schiet #sxswupdate

SOCIAL DISCOVERY;Supercharged Serendipity

By John Meulemans

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SXSW2012

FOURSQUARE: SO 2011

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JUST CHECK RADAR

FOURSQUARE: SO 2012

SXSW2012

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LIKE HANGING OUT WITH A FRIEND

SXSW2012

IN ANOTHER CITY

RADAR:

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SXSW 2012:the year of #socialdiscovery

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Definition:discover and connect with interesting people & places near you

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AND IT’S WAR!

SXSW2012

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PLAYERS: SONAR

SXSW2012

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SXSW2012

PLAYERS: HIGHLIGHT

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SXSW2012

PLAYERS: BANJO

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SXSW2012

PLAYERS: GLANCEE

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SXSW2012

PLAYERS: ETCETERA

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How does it work?recommendation based on likes, checkins, friends, profile, tweets, sentiment, demographics etc...

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WHIT.LI

SXSW2012

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SXSW2012

AND THE WINNER IS...

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EVERBODY KNOWS ABC

SXSW2012

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ALWAYS

SXSW2012

BE

CHARGING

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ALWAYS

SXSW2012

BE

CHARGING

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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!

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NETWERKEN

SXSW2012

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DATEN

SXSW2012

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RESTAURANTS

SXSW2012

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KLEDING

SXSW2012

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EVENTS

SXSW2012

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FOURSQUARE IS NOT ABOUT TELLING YOUR LOCATION

SXSW2012

IT’S TELLING YOU WHERE YOU NEED TO BE.

D.Crowley

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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate

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SXSW2012

ERIC RIES

NEW YORK TIMES BESTSELLER

EIGEN ERVARING

WERELDWIJDE BEWEGING #LEANSTARTUP

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SXSW2012

STARTUPS ZIJN HOT

MEESTE MISLUKKEN

40% FAILLIET

80% GEEN ROI

Bron: Harvard Business School

90% DOELSTELLING NIET GEHAALD

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SXSW2012

DE MOETJES WORDEN VAAK VERGETEN

ONDERNEMEN IS VOORAL SAAI

SAAI ESSENTIEEL ONDERDEEL

VAAK VEEL THEATER

FOCUS OP FUNDING

WAARDE VAAK ONDUIDELIJK

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SXSW2012

FAILURE VAAK NOODZAKELIJK FAILURE IS NIET HET PROBLEEM

JE TIJD STEKEN IN IETS WAAR JE NIET ECHT ACHTER STAAT WEL

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SXSW2012

WETENSCHAP OVER ONDERNEMERSCHAP GEBASEERD OP 300 JAAR OUDE PRINCIPES

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SXSW2012

NU VAAK ACHIEVING FAILURE

ACHIEVING FAILURE= DID WE ACCOMPLISH OUR PLAN THAT DIDN’T WORK AND NOBODY NEEDED

ALWAYS ONE LAST EXCUSE...AT LEAST IT WAS A GOOD LEARNING EXPERIENCE

CORPORATES

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SXSW2012

NIEUWE WETENSCHAP VAN HET ONDERNEMERSCHAP

NIEUWE AANPAK VAN HET ONDERNEMERSCHAP

VERANDEREN VAN DE MANIER WAAROP BEDRIJVEN WORDEN GEBOUWD EN NIEUWE PRODUCTEN WORDEN GELANCEERD

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SXSW2012

STARTUP DEFINITIE

EEN ORGANISATIE GEWIJD AAN HET CREËREN VAN IETS NIEUWS ONDER OMSTANDIGHEDEN VAN EXTREME ONZEKERHEID

FORTUNE 500 BOARDROOMGARAGE STARTUP

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SXSW2012

HEBBEN DEZELFDE MISSIE

DOOR DE MIST VAN ONZEKERHEID DOORDRINGEN OM DE JUISTE WEG NAAR EEN DUURZAME BEDRIJFSVOERING TE ONTDEKKEN

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SXSW2012

ONDERNEMERSCHAP = MANAGEMENT

GEÏNSPIREERD DOOR DE LESSEN VAN LEAN MANUFACTURING

"GEVALIDEERDE LEREN"JAPAN

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SXSW2012

LEAN STARTUP AANPAK STIMULEERT

EFFICIËNTER GEBRUIK VAN

KAPITAAL

MENSELIJKE CREATIVITEIT

MINIMAL VIABLE PRODUCTS

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SXSW2012

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SXSW2012

VAN RICHTING (STRATEGIE) VERANDEREN ZONDER VAN VISIE TE VERANDEREN

PIVOT:

ONZE WERELD WORDT STEEDS VERANDERLIJKER

HOE GA JE HIERMEE OM?

STARTUP = EXPERIMENT = FAILURE = PIVOT

IF WE CAN REDUCE THE TIME BETWEEN PIVOTSWE CAN INCREASE OUR ODDS OF SUCCESS 

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SXSW2012

DON’T LAUNCH

USE THE MINIMUM

USE INNOVATORS & EARLY ADOPTERS

© Julia de Boer / The Next Web

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SXSW2012

FEEDBACK LOOP

ESSENTIE: HELPT HET OM SNELLER TE LEREN?

GEEN TECHNIEK GAAT OM MINDSET

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SXSW2012

MINIMUM VIABLE PRODUCTS THAT MADE IT BIG

WWW

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SXSW2012

TWITTER

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SXSW2012

GROUPON

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SXSW2012

FACEBOOK

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SXSW2012

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SXSW’12 UPDATE tweet of schiet #sxswupdate

PAYMENTS & SOCIAL Interchange Zero &

Payment 2.0By John Meulemans

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SXSW2012

GAMIFICATION CAN CHANGE

THE WAY WE PAY

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SXSW2012

INTERCHANGE ZERO

2-20% TO MOVE MONEY

$ 50B A YEAR

REMOVE THE FRICTION

PUT THE MONEY BACK IN THE ECONOMY

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Why?the last market where friction was removed was information market.then the internet happened.

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HOW?

SXSW2012

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1: Bring costs downby law (Durbin Legislation) and by new competition (Disruptors).

INTERCHANGE ZERO

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DISRUPTIVE:

SXSW2012

SQUARE

DWOLLA

ISIS

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SXSW2012

SQUARE

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SXSW2012

ISIS

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2: Bring revenue upby information and gamification

INTERCHANGE ZERO

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SXSW2012

IF YOU KNOW:

WHAT TIME YOUR RESTAURANT IS EMPTY

WHICH PEOPLE LOVE YOUR PRODUCTS

HOW YOU CAN MEASURE LOYALTY

JUST USE GAMIFICATION TO DRIVE TRAFFIC

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SUNKEN REWARD DYNAMIC

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SXSW2012

APPOINTMENT DYNAMIC

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PROGRESSION DYNAMIC

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AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY:

40 COUNTRIES

290 MILLION PEOPLE

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Andthe answer is...

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SXSW2012

FACEBOOK CREDITS:

NOT CLOSE TO INTERCHANGE ZERO: 30%

1 FB CREDIT = $ 0,10

ONLY DIGITAL

COUPONS POSSIBLE

CLOSED LOOP SYSTEM

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So what...can you buy with facebook credits?

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SXSW2012

A COUNTRY HOUSE

$ 2.1B MARKET IN 2011

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SXSW2012

MOVIES & CONCERTS

30-50 CREDITS

CHECK MILYONI ON FB

WATCH TOGETHER

SOCIAL ANTICS

SHARE CLIPS & QUOTES

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SXSW2012

SUBSCRIPTIONS

MUSIC

DATING

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SXSW2012

FACEBOOK:YOUR NEW BANK

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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!

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SXSW2012

GAMIFY: FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM

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SXSW2012

GIVE CREDITS AWAY IN CAMPAIGNS:2M CREDITS > 300K LIKES > 30% RETURNS

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SXSW2012

VOTING MECHANISM: FACEBOOK CREDITS TO PAY FOR YOUR TVOH VOTE

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REWARDING QUESTIONS OR ANSWERS

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SXSW2012

FACEBOOK CONNECTREGISTER CREDIT / DEBIT CARDSHOP OR DINE OUTAT 25.000 LOCATIONSEARN FB CREDITS

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SXSW2012

FOR PAYING WITH A PARTICULAR CREDIT CARD

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Talking about credit cards...did you hear about the american express and their social program?

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AMEX 2011 FOURSQUARE PROGRAM

SXSW2012

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SXSW2012

AMEX 2012 TWITTER PROGRAM

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SXSW2012

AMEX 2012 TWITTER PROGRAM

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SXSW’12 UPDATE tweet of schiet #sxswupdate

SOCIAL COMMERCE;The fails and wins

of a effective approach to commerce within the social

graphby Paolo Martorino

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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate

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SXSW2012

LOGISCH VERLENGSTUK VAN E-COMMERCE?

SOCIAL COMMERCE

AL REDELIJK BEKEND BEGRIP

NO BRAINER ...

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SXSW2012

ONDANKS AL DEZE INTUÏTIEVE JUISTHEID

LIJKT HET SUCCES UIT TE BLIJVEN

BEHALVE BIJ ZYNGA DE MAKER VAN...

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SXSW2012

DEFINITIE VAAK WAT WAZIG

E COMMERCE

M COMMERCE

F COMMERCE

TV COMMERCE

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SXSW2012

A SUBSET OF ELECTRONIC COMMERCE THAT INVOLVES USING SOCIAL MEDIA, ONLINE MEDIA THAT SUPPORTS SOCIAL INTERACTION AND USER CONTRIBUTIONS, TO ASSIST IN THE ONLINE BUYING AND SELLING OF PRODUCTS AND SERVICES.

SELLING WITH SOCIAL MEDIA

DISLIKE:

MONETIZING SOCIAL MEDIA SITES…APPLICATIONS TRANSFORM[ING] A PROFILE PAGE ON A SOCIAL NETWORK INTO AN ONLINE STORE, COMPLETE WITH PAYMENT PROCESSING

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SXSW2012

CREATING PLACES WHERE PEOPLE CAN COLLABORATE ONLINE, GET ADVICE FROM TRUSTED INDIVIDUALS, FIND GOODS AND SERVICES AND THEN PURCHASE THEM

SOCIAL COMMERCE IS THE USE OF SOCIAL TECHNOLOGIES TO CONNECT, LISTEN, UNDERSTAND, AND ENGAGE TO IMPROVE THE SHOPPING EXPERIENCE

LIKE:

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SXSW2012

NU VAAK TRANSACTIE GEDREVEN

VAAK WEBSHOP VERTAALD NAAR FACEBOOK

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SXSW2012

SHOPPING WAS AL SOCIAAL

UITDAGING IS HOE JE DE BESTE SOCIAL COMMERCE BELEVING CREËERT VOOR JE KLANTEN

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SXSW2012

SOCIAL COMMERCE MAAKT HET MAKKELIJKER VOOR CONSUMENTEN OM TE BESLISSEN

MAAR DIT IS VAAK NIET GENOEG

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SXSW2012

PRIMITIEVE MENSELIJKE BEHOEFTE OM TE CONNECTEN MET ANDEREN

MENSEN BESTEDEN ZOVEEL TIJD OP SOCIALE NETWERKEN

HIER EEN SHOPPINGMALL TUSSEN DROPPEN WERKT NIET

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SXSW2012

HET VINDEN VAN IETS ONVERWACHTS EN BRUIKBAARS TERWIJL JE OP ZOEK BENT NAAR IETS TOTAAL ANDERS

PLEK WAAR KOPEN FUN IS OMGEGEVEN DOOR SERENDIPITEIT

HELPEN BIJ HET VERMOGEN OM TEGEN WAARDEVOLLE ZAKEN AAN TE LOPEN

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SXSW2012

E-COMMERCE

SOCIAL COMMERCEE-COMMERCE

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SXSW2012

TOEKOMST SOCIAL COMMERCE?

VRM: VENDOR RELATIONSHIP MANAGEMENT

SOCIAL COMMERCE = COMMERCE

STERKE OPKOMST NICHES

MINDER ZOEKEN MEER TRUSTCIRCLE GEBRUIKEN

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SXSW2012

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SXSW’12 UPDATE tweet of schiet #sxswupdate

SOCIAL TVViewer becomes User

By John Meulemans

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MY PERSONAL FAVOURITE

SXSW2012

2012: THE YEAR OF SOCIAL TV

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SXSW2012

IT’S THE NEW WATERCOOLER

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Social TVabout using the second screen to engage the audience before, during and after the show.

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SXSW2012

VIEWER BECOMES USER...

AND THAT’S A GOOD THING

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SXSW2012

NOT NEW

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SXSW2012

HOW DOES THIS WORK:

FACEBOOK & #TWITTERCHECKINSCHATS / MESSAGING

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players

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SXSW2012

2M USERS

170K CHECKINS OSCARS

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gaan mensen dat echt doen?

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PROBABLY

MTV KEEPS BREAKING THE RECORDS

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SXSW2012

JUST SOME STATS

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SXSW2012

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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!

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SXSW2012

REWARD LOYALTY

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SXSW2012

EXCLUSIVE CONTENT & EVENT UPDATESRECAPSTHOUSANDS OF GROUPSALL 3-5 FANSIT’S ABOUT NICHE

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SXSW2012

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SXSW2012

QUESTIONS OR BEER?

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thank you

“It’s not about what you’re,saying, it’s about how

you listen. Customer Serviceis the new business.

We are now living in a

“thank you”

economy.”

Quote: @garyvee

More info: www.3sixtyfive.co

Twitter: @weare3sixtyfive