sxsw - the live impact: facebook, periscope and journalism
TRANSCRIPT
#LIVEIMPACT
WHO WE ARE
Director of Social Media - Sinclair Broadcast GroupJOHN COLUCCI [@JOHNCOLUCCI]
SARAH GLOVER [@SKYPHOTO]Social Media Editor, NBC Owned Television Stations & NABJ President 2015-17
EVONNE BENEDICT [@EVONNEBENEDICT]Audience Engagement Manager, KING 5 / Tegna Media
TREY YINGST [@TREYYINGST]Chief White House Correspondent, One America News
#LIVEIMPACT
At the core of a good journalist is the ability to storytell and the emergence of livestreaming on Facebook and Periscope has helped transform how stories are told. And everyday citizens are going live to share their perspective and help journalists discover untold stories.
WHAT WE’LL TALK ABOUT TODAY
100 MILLIONPEOPLE WATCH MORE THAN
HOURS OF VIDEO EVERY DAY ON FACEBOOK
#LIVEIMPACT
SHOW AND TELL: NBC OWNED TELEVISION STATIONS
SOCIAL WINS
WEATHERGENERAL NEWSBREAKING NEWS
#LIVEIMPACT
SHOW AND TELL: SINCLAIR BROADCAST GROUP
SOCIAL WINS
#LIVEIMPACT
SHOW AND TELL: KING 5 / TEGNA MEDIA
SOCIAL WINS
#LIVEIMPACT
SHOW AND TELL: ONE AMERICA NEWS
SOCIAL WINS
#LIVEIMPACT
QUESTION:
What is the best use of social live-streaming (from a place you do not work with or for) and what did you learn from it?
#LIVEIMPACT
QUESTION:
How has live video changed the way people consume news?
#LIVEIMPACT
QUESTION:
“Citizen Journalism” is growing for live streaming. How does this change how journalists then cover these stories?
#LIVEIMPACT
QUESTION:
How is social live-streaming shedding light on previously underreported issues?
#LIVEIMPACT
QUESTION:
What does going Live let us do in the way of innovating content that is truly valuable to audiences?
#LIVEIMPACT
QUESTION:
What are some of the very best tips to win for going Live, and what are some of the mistakes to avoid?
#LIVEIMPACT
QUESTION:
What can you do with live video that you aren't able to do with other mediums?
#LIVEIMPACT
QUESTION:
How do you determine when to go LIVE, and when to just record and upload a video - for the best user experience?
#LIVEIMPACT
JOHN COLUCCI [@JOHNCOLUCCI]
SARAH GLOVER [@SKYPHOTO]
EVONNE BENEDICT [@EVONNEBENEDICT]
TREY YINGST [@TREYYINGST]
Q&A - AND THANK YOU!