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SXSW2013 Interactive Panel SubmissionResponsive design for a global brand

CONFIDENTIAL | Month 00, 20122012 closerlook, inc. closerlook.com

Responsive design for a global brandThe following are screens from a website to which we applied responsive design principles for a pharmaceutical product that launched late 2012.

The value of responsive design goes beyond websites that respond to the screen size on which they are being viewed. Responsive-design websites also maximize the effectiveness of marketing efforts by giving users the experience they want and expect, as well as make ongoing management and evolution of the websites affordable.

A responsive design approach has cost benefits for any brand, particularly a global brand that needs to support content and language changes from local countries, while meeting strict regulatory guidelines.

Additionally, these efficiencies are increasedand being attemptedby developing and applying the responsive design approach for a company with multiple brands and products.

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2012 closerlook, inc. closerlook.comSXSW/ 2013 Interactive Panel Submission / Responsive design for a global brandCONFIDENTIAL |3

2012 closerlook, inc. closerlook.comSXSW/ 2013 Interactive Panel Submission / Responsive design for a global brandCONFIDENTIAL |