SXSW Interactive 2015 Recap

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<ul><li><p>SXSW Interactive 2015A Recap for the Knomatic Team</p></li><li><p>Session Take Aways </p><p>Major Themes </p><p>Photos &amp; Videos</p></li><li><p>Life in the Oasis</p><p>Ready Player One envisioned as what if Willy Wonka made video games instead of chocolate? </p><p>Also inspired by Man on a Mission documentary on Netflix.</p></li><li><p>- Ernest Cline</p><p>Video games fill our hunter gather needs we spent centuries perfecting but are no longer necessary. </p></li><li><p>Text</p><p>Digital ShiftTomorrows Relationships &amp; Ideals</p></li><li><p>Digital Shift Take Aways</p><p>Tethered Self -&gt; More Immersive Experiences -&gt; Manicured Self </p><p>Creativity + Nature (or VR?) + Connection = Happiness </p><p>What happens when everyone is capable of perfection? </p><p>Ethical challenges will outweigh technical challenges</p></li><li><p>Steve CasePardon the Disruption: Entrepreneurship in Third Wave of the Internet</p></li><li><p>History of AOLAOL originally founded in 1985; not legal for consumers to connect to internet until 7 yrs later. </p><p>AOL was originally AppleLink until Apple yanked the licensing last minute.</p></li><li><p>The 3 Waves of the Internet1985 - 2000: focused on infrastructure; Cisco, Netscape, AOL, etc. Getting plumbing in place. </p><p>2000 - 2015: not focused on building the internet, focused on building on top of the internet. Google, Facebook, Twitter. </p><p>2015 - 2030: will focus more on integrating internet into daily life; will disrupt healthcare, education, energy &amp; food industries.</p></li><li><p>4 Trends in Third Wave</p><p>Capital for All </p><p>Strategic Partnerships Reemerge </p><p>Social Enterprises or Impact Investing; Purpose + Profits; B-Corps </p><p>Entrepreneurship goes both regional &amp; global</p></li><li><p>Biz StoneCreativity &amp; Redefining Success</p></li><li><p>Biz Stone on Creativity</p><p> app, pivoted from Jelly </p><p>Empathy &amp; feeling based communication </p><p>Emotional investment in what youre working on</p></li><li><p> Biz Stone</p><p>If you want to build a platform capable of toppling a despotic regime, it also has to support fart jokes. </p></li><li><p>Text</p><p>@garyvee vs Jack WelchWhat It Really Takes To Win in Business</p></li><li><p>@garyvee vs Jack WelchSelf Awareness is critical </p><p>Cant judge businesses based on numbers; also must have cultural fit </p><p>The generosity gene is the one thing you should look for in a boss </p><p>Scale of new businesses in 2 - 3 years much larger; examples of Uber &amp; Snapchat</p></li><li><p>Text</p><p>Consumer DataThe Good, the Bad, and the Not-So-Ugly</p></li><li><p>Consumer Data</p><p>Consumer Needs // Business Needs // Technical Capabilities </p><p>Share Early &amp; Often with Stakeholders within your business </p><p>Customization vs Personalization: personalization is driven by behavior, not settings</p></li><li><p>Consumer DataAvoiding Being Creepy </p><p>Target Predicting Pregnancy </p><p>Amazons Anticipatory Shipping </p><p>Hello Barbie Wi-Fi Connected Doll </p><p>TiVo knows what youll watch, and whenbut doesnt necessarily tell you</p></li><li><p> Margret Schmidt</p><p>I dont think I should own a watch that costs more than the resale value of my car. </p></li><li><p>Phil LibinBe Epic: The Art of Bold Decision Making</p></li><li><p>Evolution of a Company</p><p>Scissors: scrappy startups </p><p>Rocks: mid-sized companies </p><p>Papers: giant, established companies</p></li><li><p>Epic InsightsWhen you do a pros/cons evaluation, you typically take the least bad option, not really focusing on positives </p><p>When thinking strategically, you need to choose the option that has the best upside </p><p>Focus on upsides, the positive outcomes if we dont screw this up </p><p>Saying no to stuff you dont want to do isnt focus. Focus is saying no to things that you would want to do.</p></li><li><p>Bold Lessons</p><p>Avoid the Rocks: dont go into a market that has 3 to 4 rocks already in it </p><p>Focus: be impressive at first; exert sustained pressure once you reach rock phase </p><p>What if its Great: focus on the upside, not the downside</p></li><li><p>Martine RothblattAI, Immortality &amp; the Future of Selves</p></li><li><p>Transhumanism</p><p>Mind Clones </p><p>Identity Will Transcend Your Body </p><p>Disagreements with Your Mind Clones; Divorce from Clones; Voting Rights for Clones</p></li><li><p>More Transhumanism</p><p>Parallels between mind clones &amp; illegal aliens </p><p>Dont want to create a slave vs free construct between cyber beings &amp; physical beings </p><p>New industry for cyber psychiatry </p><p>Lifenaut website available to create/preserve your own mind file</p></li><li><p>Text</p><p>Your Connected WorldWhat did you sign up for? Quirky CEO, Ben Kaufman</p></li><li><p>Connected WorldImportance of Retail Education </p><p>Smart vs Connected </p><p>Products who think about their owners (Ex: toothpaste) </p><p>Thread protocol for simplifying Zigbee </p><p>Change UI based upon home or away</p></li><li><p>Text</p><p>Design &amp; Tech Trends 2015John Maeda, KPCB</p></li><li><p>Design Focused CompaniesMajority of designers consider themselves self-taught </p><p>Ratio of designers to engineers in new reality is 1:4 to 1:5 </p><p>Design for the after wow; the long term wow based on earning your users confidence</p></li><li><p>MobileHow To Build Beyond the Phone</p></li><li><p>Beyond MobileNatural language processing will play an increasingly important role </p><p>Importance of haptic/taptic communication, especially for illiterate </p><p>Very few future wearables will have their own screen or own UI </p><p>Importance of mobile payments &amp; extinction of paper money to ensure accuracy in tax collections; Greece may be 1st mover</p></li><li><p>Beyond MobileAdvantages in designing for smallest screen first, then scaling up from there </p><p>Increasing need for emotional context to communications; Emoji have attempted to fill this gap </p><p>Dumb Screens will proliferate, on which smart devices will project data that may be viewed on watches today </p><p>API Layer between the various services really becomes the most important part</p></li><li><p>Magic Leap Retinal Projection</p><p></p></li><li><p>Text</p><p>How Innovation HappensEric Schmidt, Megan Smith, Walter Isaacson</p></li><li><p>Keys for US InnovationBest jobs of the future will be those that combine the best of humans with the best of computers </p><p>Focus on digital service to country </p><p>Must encourage creation of entrepreneurs </p><p>Fixing female enrollment in Comp Sci (was 34% in 85, only 13% in 15) </p><p>Universal broadband the key to the knowledge economy</p></li><li><p>Text</p><p>A Look Inside DARPADan Kaufman, Director of DARPAs Information Innovation Office</p></li><li><p>A Look Inside DARPA</p><p>Last 10 years have been decade of data; next 10 will be decade of biology </p><p>Capturing rat brain tissue to transfer learning; digital intermediary also works </p><p>Planet X framework for cyber warriors to be extremely effective even if they dont know how it all works</p></li><li><p>A Look Inside DARPACode Diversity: make software slightly different per instance to make it more resistant to virus attacks </p><p>Dont worry about replicating a human with a computer; instead create one that works with a human to accomplish together what neither could independently </p><p>Value in asking your AI Why? </p><p>Example of getting non-snipers to shoot like snipers when similar brain activity states are achieved</p></li><li><p>Text</p><p>Moonshots &amp; RealityAstro Teller, Director Google[x]</p></li><li><p>MoonshotsHuge Problem + Radical Solution + Breakthrough Technology = Google[x] </p><p>Embracing Failure </p><p>Building Social Norms via Glass Explorer Pgm </p><p>Project Wing Flying Delivery Airframe</p></li><li><p>MoonshotsProject Makani Airborne Wind Turbines </p><p>For self-driving cars, autonomous tech was done 3 years ago </p><p>Had to go back to drawing board because humans were not reliable backup</p></li><li><p>Key Take AwaysMajor Trends at SXSW Interactive 2015</p></li><li><p>SXSW 2015Meerkat is everywhere </p><p>Ethics matter more than ever </p><p>Human needs rarely change; just the tools </p><p>For better or worse, government will become increasingly involved in technology</p></li><li><p>Photos &amp; VideosAustin through Justons iPhone 6</p></li></ul>