sxsw interactive 2013 recap

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Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching


1. SXSW13 INTERACTIVE RECAP 2. DIGITAL LAB LIVE5 TRACKS 3. Digital Lab Live 4. SX6s // South by in 6 second increments 5. SXSW is where you go experience the future for a few days before you have to go back home to the present. - DENNIS CROWLEY, FOUNDER/CEO FOURSQUARE 6. SXSWi13 Hits Record Numbers30k attendees in 2013 // 2012: 24k // 2011: 19k1,833 Interactive Sessions How do60% male we make60% HHI $100k+48% repeat attendees sense of21% international registrants (from 72 countries) all this?#1 most talked about: Grumpy Cat followed by Elon Musk, and Al Gore 7. DIGITAL LAB LIVE // www.digitallablive.comRELEVANT OPINIONS FOR LIVE EVENTSWe culled 17 SXSW themes and hundreds of sessionsdown to just 5 Brands and Agencies should know about. Built in 2 weeks (big thanks to K5) Responsive Text, Photos, Video, Quotes Interviews of founders/influencers 8. Design &DevelopmentDIGITAL LAB LIVES 2013 SXSW COVERAGE 9. DatUX 10. Personality: who someoneis in their everyday lifePersona: who they areonlineMechanics of Magic: 7 Game Design Insights 11. ROHIT THAWANI 12. What may be intuitive to UX designers may not be intuitive to astronauts. NASA - THE USER EXPERIENCE OF A SPACE STATION 13. NASA - THE USER EXPERIENCE OF A SPACE STATION 14. Taxonomy: fixed, top-down hierarchyFolksonomy: letting thepeople decide the orderof thingsDESIGNING FOR USER GENERATED CHAOS 15. SHUTUP AND TAKE MY MONEY! LEGO DOES CROWD SOURCING 16. Kids love physical objectsand digital experiences.Merging the two is theholy grail of toys.RE IMAGINING TOYS: MERGING THE PHYSICAL & DIGITAL 17. CIRCULAR WATER SLIDE 18. The spacebetweentechnology,art and actionis where itsat.FROM CORAL REEFS TO THE LIGHT FIELD: MAKING WAVES 19. 3 Pillars of ModernPhotography:1. Optics2. Computation3. ProductivityFROM CORAL REEFS TO THE LIGHT FIELD: MAKING WAVES 20. FROM CORAL REEFS TO THE LIGHT FIELD: MAKING WAVES 21. BEYOND MOBILE: WHERE NO GEEK HAS GONE BEFORE 22. Whats holdingcomputersback is thelimited numberof ways inwhich we canuse them. LEAP MOTION & THE FUTURE OF GESTURE CONTROL 23. LEAP MOTION & THE FUTURE OF GESTURE CONTROL 24. Gesture control can beused for:Art - sculptingMedicine - remotesurgeryEducation - physicsTHE MOUSE AND KEYBOARD ARE DYING 25. THE FUTURE OF 3D PRINTING WITH MAKERBOT 26. You can 3D print:engine blocksfingersyour homeworkLEGOshoe inserts so your daughtercan ride the big kid rides THE FUTURE OF 3D PRINTING WITH MAKERBOT 27. In the future devices willget both dumber andsmarter. thats goodbecause you want somesmart devices and a lot ofdumb devices.BEYOND MOBILE: WHERE NO GEEK HAS GONE BEFORE 28. 1. Use sensors to pushdata2. Focus on metadata,robots will do the rest3. Move your interactionoff the screenWHAT TO DO IN A POST-MOBILE ERA (ITS HERE) 29. it takes 20 years from the time a product begins in the lab until it gets a chance at hitting the mainstream. - BILL BUXTON 30. the best way to complain is to make thingsJAMES MURPHY, LCD SOUNDSYSTEM 31. Art &InspirationDIGITAL LAB LIVES 2013 SXSW COVERAGE 32. Ive spent a lot of my timebutting heads with otherpeoples lack of imaginationA CONVERSATION WITH NICK CAVE 33. Nick Cave captured the feeling shared by many. Just because something has been done the same way for along time, doesnt mean its the only way.WHAT I LEFT INSPIRED BY 34. Technology has changedhow people behave.Agencies, brands, artists,people are changing toreflect this.CHALLENGING CONVENTION & BEHAVIOR 35. There was a feeling ofexperimentation.With new methodologies,techniques and processes. 36. Technology as the ideaIdeas that come from anywhereDigital labsQuick, agile collaborationFOUR WAYS AGENCIES & BRANDS ARE REDEFINING IDEAS 37. Traditional Idea Model Idea > Execution R/GA Model Technology > Idea *This is what the user experiences.R/GA REDEFINING HOW IDEAS ARE MADE 38. 1. Start with technology that aligns to your strategy 2. Get specific and embrace constraints 3. Brainstorm ideas within limitsR/GA METHODOLOGY FLIPS THE MODEL ON ITS HEAD 39. DeviantART is truly embracing their audience in creation of ideas.DEVIANTART: AUDIENCE VS CREATOR 40. Their theory: the people who buy your end product should have a say in the creation of it. (Mass Effect 3: A cautionary tale)DEVIANTART: AUDIENCE VS CREATOR 41. Seems logical, right? This isnt new. This was how Charles Dickens wrote Great Expectations.DEVIANTART: AUDIENCE VS CREATOR 42. Clive Barker wrote Chapter One as inspiration. People submitted Chapter Two. One was chosen. And so the process continued.EXAMPLES OF THIS THINKING IN ACTION 43. BBDO 747LABSClemenger MelbourneInternal innovation labsConsultants to broader agencySolve problems through tech CLEMEMGER BBDO MELBOURNE, AUS 44. Scrum: multiple small teams working in an intensive and interdependent manner.FABRIQUE, NETHERLANDS 45. The Traditional Approach Planners write a brief Creative concept Present ideas to account and clientWATERFALL APPROACH 46. AGILE APPROACH: CONCEPT > TEST > ITERATE 47. Agency ImplicationsTrial new ways of workingIdeas that incorporate theaudienceIdea & design sprintsIMPLICATIONS 48. Culture &EntertainmentDIGITAL LAB LIVES 2013 SXSW COVERAGE 49. RAISING A NEW GENERATION OF DIGITAL NATIVESCONVERGENCE OF ENTERTAINMENT + TECHNOLOGYCULTURE + ENTERTAINMENT TRENDS @ SXSW 50. Digital Natives 51. Weve always thought wewere digital natives.But were not. Then. Now .THE MYTH & REALITY