sxsw highlights 2014
TRANSCRIPT
HUSET MARKEDSFØRING, DIRECT MARKETING BESTYRELSEN
Highlights fra SXSW 2014Morten Hershøj, Thorkild Bjerre, Niels Chr. Møller, Ida Riviére Le Quement, Emil Spangenberg og Kamilla Harritsø
København, 25. april 2014
AGENDA
From Conference to Festival to MegabrandEmil Spangenberg, Head of Communication, Wonderful Copenhagen
Back to BasicsKamilla Harritsø, Chef for R&D, Fynske Medier
Making Creativity your BusinessMorten Hershøj og Thorkild Bjerre, Co-founders, Another
Intro til SXSW InteractiveMorten Hershøj, Co-founder, AnotherNiels Chr. Møller, Adm. direktør, Express
Mine Top 2 Take-AwaysIda Riviére Le Quement Marketing Manager Forretningsudvikling, Post Danmark
Online Privacy og Democray &From Real-Time to Context Driven CommunicationNiels Chr. Møller, Adm. direktør, Express
The South by Southwest Conference & Festivals offer the unique convergence of music, films, and emerging technologies
To create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.
Austin, Texas is the scene
Convergence of original music, independent films, and emerging technologies.
Tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.
Austin, Texas, is the scene.
SXSW Co-founder, Louis Black
SXSWInteractive32.798 deltagere fra 82 lande1.110 sessions, 2.377 speakers
Music27.991 deltagere fra 82 lande2.371 acts fra 58 lande111 festival stages214 sessions, 811 speakers
Film18.747 deltagere200 sessions, 566 speakers
216 deltagere fra Danmark, 712 fra Norden
Afholdes på ca. 25 forskellige faste lokationer
127 officielle SXSW Parties!
SXSWiAn incubator of cutting-edge technologies and digital creativity
From hands-on training to big-picture analysis of the future
Interactive has become the place to preview the technology of tomorrow today
• SXSW Accelerator (Startup Village)
• SXSW Gaming Expo
• SXSW Trade Show (568 exhibitors)
• SXSW Create (Makers, Hackers and DIYers Unite)
• Digital Creative Job Market
• SXSW Interactive Awards
SXSWi SessionsTypes of Sessions:
• Keynotes
• Featured Sessions (Solo, Dual and Panels)
• Core Conversations
• Book Readings
• Workshops
• Future15s
• Meet Ups
• Mentor Sessions
SXSWi SessionsSession Tracks:
• Art, Science and Inspiration
• Content and Distribution
• Design and Development
• Entertainment and Immersion
• Film Festivals
• Gaming and Create
• Global Impact and Policy
• Health and Business
• Intelligent Future
• Social and Privacy
• Social and Relationships
• Startup Village
• SXSports
• WTF and Beyond
• Work and Career
“They (NSA) are setting fire to the future of the internet. …you guys are all the firefighters”
Edward SnowdenSXSW 2014
"There has been a military occupation of Internet space“
“We’re all being watched”
Julian AssangeSpokesman, WikiLeaksSXSW 2014
"We were attacked by the Chinese in 2010 and the NSA in 2013“
Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale
What it isA mass electronic surveillance data miningprogram launched in 2007 by NSA
Providers (compelled by law)Allegedly Google, Microsoft, Facebook, Apple, Yahoo, Skype, Youtube, AOL and PalTalk
SurveillanceE-mails, chat, video, voice photos, storeddata, fil transfers, video conferencing, online social networking details etc.
PRISM
“In general, the reality is this: If an NSA, FBI, CIA, DIA, etc. analyst has access to query raw SIGNIT [signals intelligence] databases, they can enter and get results for anything they want.“
Edward SnowdenInternational Business Times, 2013
Microsoft to strengthen security over NSA surveillance fearsSiteProNews, 2013
Yahoo Launches Post-Snowden Security BoostTechWeek, 2014
Facebook rolls out SSL data encryption for all its web traffic to combat NSA spying techniquesWired, 2014
President Obama to introduce bill that would end NSA's bulk data collectionNew York Times, 2014
75% of respondents indicated that The Edward Snowden incident has changed their companies’ cybersecurity practices ThreatTrack Security Survey, 2014
The Snowden Effect
The Snowden Effect Merkel's phone may have been monitored 'for over 10 years‘The Observer, 2013
In wake of Snowden revelations, German Chancellor Angela Merkel proposes secure European webBBC News, 2013
"We are pretty sure the information that is inside of Google right now is safe”
Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale
“One of the things I would say to a large company is not that you can’t collect any data it is that you should only collect the data and hold it for as long as necessary for the operation of the business”
Edward SnowdenSXSW 2014
“Government has the ability to deprive you of rights. …They have police powers, they have military powers, they have intelligence powers they can literally kill you, they can jail you, they can surveil you.”
“Companies can surveil you to sell you products, to sell you information to other companies. That can be bad, but you have legal records.”
Edward SnowdenSXSW 2014
“Data should not be collected without people’s knowledge and consent”
“Governments are prioritizing data collection. We need to prioritize data security.”
“.. encryption does work”
Edward SnowdenSXSW 2014
The Bottom Line
A Hub for Your Life on the WebFavePersonal allows you to own your data and your online presence while presenting your content as photos, status updates, quotes, links and videos.
Owning your Online Identity
You become a firefighter
“We need a global constitution – a bill of rights.”Tim Berners-LeeWorld Wide Web InventorSXSW 2014
HIGHLIGHTS FRA SXSW 2014
From Real-Time to Context Driven CommunicationNiels Chr. Møller, Adm. direktør, Fluid A/S
“The strategy and practice of responding with immediacy to external events and triggers.
It’s arguably the most relevant form of marketing, achieved by listening to and/or anticipating consumer
interest and needs”(Altimeter Group)
AMARA’s LAW
“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run."
Roy AmaraPast president of The Institute for the Future