sxsw : 6 themes
TRANSCRIPT
SXSW: 6 THEMESNadya Powell, CIO
@NadsBads
WHAT IS...
60,000 DELEGATES
5 DAYS
10 VENUES
OVER 100 SESSIONS A DAY
themes6
1. EXPERIENCE ECONOMY
THE THEORY
COMMODITIES
GOODS
SERVICES
EXPERIENCES
THE THEORYFROM OWNED TO EXPERIENCED
INDUSTRIES IT WILL REVOLUTIONISE
HEALTHCARE LUXURY
SCUPLTURE/ARTCONSUMER ELECTRONICS
PROPERTY AUTOMOTIVE
2. PERSONALISATION OF THINGS
3D PRINTING IN A PAGEFirst ‘invented’ in 1984 and already in mass production
In-ear hearing devicesF-18’s new parts
Materials that can be 3D printed include plastic,
rubber, synthetic stone, & food such as chocolate
Industrial printers provide quality but increasingly
personal printers available e.g. Cube personal printer
retailing for £1,000
Main players include:• 3D Systems/Geomagic
• Stratasys• Makerbot
3D CAD IMAGE(Scan or design) 3D PRINTER 3D OBJECT+ =
http://www.youtube.com/watch?v=Os6nn_8TZtc
INDUSTRIES IT WILL REVOLUTIONISE
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER ELECTRONICS STATIONERY
INDUSTRIES IT WILL REVOLUTIONISE
BASICALLY ANY THING
3. NEW INTERFACES
THE END OF CHANGE?
THE BEGINNING OF CHANGE?
http://www.youtube.com/watch?v=v1uyQZNg2vE
http://www.youtube.com/watch?v=_d6KuiuteIA
WHAT SHOULD YOU DO?
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER ELECTRONICS STATIONERY
GET PLAYING AND UNDERSTANDING
4. THE FUTURE OF HELP
IT’S ALL ABOUT ARTIFICIAL INTELLIGENCE
THAT COMPLETES TASKS FOR YOU
THAT LEARNS WHAT YOU DO AND LIKE
THAT BALANCES IMPLICIT & EXPLICIT
THAT DOES SOMETHING FOR YOU BEFORE YOU ASK
THE TWO TYPES OF HELPPUSHPULL
You request something & it is given to youYou are given things that you need
THE FUTURE OF HELP
Open API to Facebook, Google, Twitter data to
create truly rich experiences
WHAT SHOULD YOU DO?
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER ELECTRONICS STATIONERY
CHALLENGE YOUR HELP TO ADOPT AN AI MINDSET
5. SOCIAL TV
THE FUTURE OF DIGITAL STORY-TELLING
THINK OF YOUR BUSINESS STORY AS A
DIGITAL STORY TO TELL
DRAMAHEADLINES
DAY TO DAY NARRATVE
HEROES & VILLIANS
6. ROBOTICS
NO NOT THAT KIND...
http://www.youtube.com/watch?v=f6BBXsz7viQ
http://www.youtube.com/watch?v=Fu_kBW_KSms