LOOKING BACK ON

AUSTIN, TXMARCH 11-16 2016HEALTH & MEDTECH

6DAYS

21SESSIONS

7NETWORKING EVENTS

Whether you haven't been to SXSW or you'vebeen going for years, each year keepsprogressing at an exponential pace.

The Health & Medtech track this year offeredover 70 sessions throughout 6 days in additionto an expo, workshops, meet-ups and countlessunofficial events.

This was my first year and won't be my last. Youcan expect to "drink out of a fire hose all week"and the most sleep you'll get is on the plane.

AGING POPULATION REGULATIONHow Healthcare will

meet their demand

Recent changes from the

FDA, CDT and HIPAAData and empathy is improving

health outcomes

PREDICTIVE ANALYTICS

Digital Health

KEY THEMES

D E S I G N T H I N K I N GH E A L T H C A R E O N - D E M A N D

M E E T S T H E Q U A N T I F I E DS E L F

H O M E , S W E E T H O M E :T H E H E A L T H H U B O F

T H E F U T U R E

R E T H I N K I N GH E A L T H C A R E T H R O U G H

D E S I G N T H I N K I N G

S O L V I N G H E A L T H C A R EC H A L L E N G E S W I T HD E I S G N T H I N K I N G

This business model will continue to grow stronger as technologies

continue to come to market allowing everyone to gather more

quantified self-data such as wearables and other technologies outside

of the hospital.

As technology progresses, healthcare will take place when and where

we want it. "Health Hubs" of the future will leverage a combination of

sensors, AR/VR and AI to deliver seamless, proactive care. The next

level of innovation will include technology that connects smart

devices in the home to one central hub.

User Experience designers are becoming more common and important

in health systems due to human-centered design. HCD allows teams

to find and understand audience needs, generate solution ideas, test

hypotheses, and iteratively refine and focus their solutions.

Design is an essential part in healthcare today and will continue to be

a leading factor in tackling healthcare's inefficiencies and challenges.

Digital health technologies need to be integrated into everyday our

life, not just in hospitals (work, home, etc.) not just hospitals.Listen To The Full Session Here

Listen To The Full Session Here

Listen To The Full Session Here

R E G U L A T I O N

Y O U C A N ' T B E C A U S EO F H I P A A

U N D E R M Y T H U M B :R E G U L A T I O N A N D

H E A L T H C A R E D I S R U P T I O N

C D T / F I T B I T : E T H I C SA N D P R I V A C Y I N

W E A R A B L E R E S E A R C H

The FDA was built off of devices, not software. It has been difficult for

the FDA to keep up with technology. However they recently released

hands-off policies designed to promote innovation and efforts to

engage entrepreneur's early while still ensuring public safety.

HIPPA may be the most frightening word in healthcare, especially in

digital health. There is a lot of perceived confusion regarding

regulations and barriers perceived by developers, entrepreneurs

and investors. Much like the FDA, HIPAA has released new updates

on thi

Brands like Fitbit lead the way with aggregating new health data

through wearable technology. The CDT worked with Fitbit to explore

opportunities to help protect users and their data. Part of Fitbits

growth was attributed to their investment in internal R&D and

leveraging user data to learn and adjust their product accordingly.

Everyone hates regulation until you need it. When applying for FDA,

try to build bridges to how it is similar to existing products that have

successfully went through rather than saying it's going to "change

healthcare." 510K and digital based ideas are perceived as more

investable than "highly disruptive ideas"

A N E W F D A : A P A R T N E RF O R T H E D I G I T A L F U T U R E

Listen To The Full Session Here

I N T E G R A T I O N

A R E Y O U M A K I N GH E A L T H T E C H O R

W E A L T H T E C H ?

I N H A L E A N DE X H A L E : T H E

F U T U R E O F H E A L T HD A T A A P I ' S

Currently digital health solutions are made for active andhealthy consumers, the next step is creating digital healthsolutions for those who aren't tech savvy and face chronicillnesses and do not have the resources to pay for them.The biggest bottleneck for entrepreneurs in this space issales and getting it into health systems.

Recently there has been new flexibility for providers to make,electronic health information available when and where itmatters most and for healthcare providers and consumers to beable to readily, safely, and securely exchange information.Easing the reporting burden for providers and supportinginteroperability leads to improving patient outcomes.This promotes the development of user-friendly technologyand allowing individuals to easily access their information sothey may be engaged and empowered in their care.

Listen To The Full Session Here

Listen To The Full Session Here

P R E D I C T I V EA N A L Y T I C S

I N H E A L T H ,P R E D I C T I O N S A R E

B E T T E R T H A NR E A C T I O N S

H O W D A T A A N DE M P A T H Y C A N

I M P R O V E H E A L T HO U T C O M E S

Even though we have access to data doesn't mean it's going tochange the behavior. The focus is to get "clean" data and foremerging companies focusing on upstream datacommunications to validate the data and give direction toproviders. When making decisions there needs to be a balancebetween looking at data and listening to the patient. This isvariable, based on the type of care provided, but is stillessential.

Personalized Health < Population Health Predict Change of Risk < Identify High Risk Patients Based on Measured Precision < I can predict it all

Key Insight: Provider is as critical as patient indetermining outcomes.

Listen To The Full Session Here

H E A L T H C A R ET R A N S F O R M A T I O N

V A L U E R E V O L U T I O N :T R A N S F O R M I N G T H E

H E A L T H B U S I N E S S

N E W P R E S C R I P T I O N :M O B I L I Z E P A T I E N T S '

C O M M U N I T I E S

F I X I N G T H E P A T I E N TB E H A V I O R C H A N G E G A P

I M A G I N I N G T H E F U T U R EO F P E R S O N A L I Z E D

M E D I C I N E

Data suggest strong social support impacts medical adherence. That

means personal connections are essential to recovery. Startups are

forming and Health Systems are implementing solutions to create

these resources for patients and their families.

We are in the first phase of digital health. Currently, the user

experience isn't great due to the length of the process and the

number of different platforms needed. Example: Using a wearable to

get blood glucose levels to your provider's EHR. It is creating more of

a burden to manage their health. Going through this process you have

3 devices, Device App, Apple Health and EHR. In the future it will

become more seamless, creating a better user experience.

Healthcare is currently the only industry currently if you have a complication you

get paid more. Like other innovative industries, health and healthcare is starting to

reward the creation of value and not just the volumes of services provided.

Healthcare is reshaping everything from the delivery of services to the way those

services are paid for.

Listen To The Full Session Here

Medication + Hardware + Software + Analytics = Personalized Medicine

The goal is to design for the user and integrate into their lifestyle to gain mass

adoption and drive outcomes. The future will consist of these smart devices

informing users of changes or actions they need to take in order to get to a

healthy lifestyle or maintain what they currently have.

B A B Y B O O M E R S

A G I N G P O P U L A T I O N

F R E S H T H I N K I N G O F O L DA G E : D E S I G N F O R

F U L L F I L L M E N T

I M P A C T O F M E D T E C H I NA S U P E R - A G I N G S O C I E T Y

T E C H I N T H E G O L D E NY E A R S : H O W T E C H

C H A N G E S A G I N G

Life is fully engaging with everything around you. Currently nursing homesto not offer that lifestyle that drives good physical health and mental health.The answer is not integrating technology. In other cultures such as Japanthey have created communities to encompass this lifestyle such as Ibashowhere they have create socially integrated and sustainable communities thatvalue their elders. Additionally AustinUp is leading an initiative supportelderly people by creating an engaging community where they cal live full.

The MedTech industry is benefiting the aging society as well as the

economy. In this session innovators from Japan explained how

MedTech is a core part of its growth strategy and is revitalizing the

regional economy and newly developing healthcare IT and IoT to

solve the problems of healthcare disparity in the region.

The rise of technology and innovation in healthcare brings new challenges and

expectations, such as a heightened expectation of care, rising privacy concerns, new

business models and more data than we know what to do with. Over 1/3 of the U.S.

population are informal caregivers and collectively providing 1.2 billion hours of

unpaid work weekly. In 2012 this was valued at $691 billion (4.3% of the

country's GDP) and in 2050 is estimated to be valued at $838.8 billion.

Listen To The Full Session Here

We will double our senior population by 2050. Care-giving service and elderly

services account for $60 billion per year. Through emerging technologies, today

and those to come, the senior population will be able to stay in their home longer, be

self monitored, keep their families informed both from a reactive and proactive

viewpoint. This will help ease the upcoming demand for nursing homes.

Listen To The Full Session Here

M I L L E N N I A L S I NM E D I C I N E

G O O D O R B A D F O RH E A L T H ?

This was the most interactive panel of all at SXSW, so it gets it'sown slide. The panel was qualified, diverse and the audiencewas both experienced and new (like myself) in the healthcareindustry. We all had different backgrounds, opinionsand everyone's opinion was heard.

Andrey asked the audience,"Would you prefer having a doctorwho has another full time job?" I raised my hand "yes", becauseit would offer a broader range of knowledge and insight whichmay enhance patient outcomes. Others did not feel the sameway and had valid points.

Eventually millennials will take over medicine as the currentgeneration reaches the end(s) of their careers and themillennials will then be caring for them.

Moderator: Andrey Ostrovsky, MD

Panelist: Jordan Amadio, MD, MBA

Panelist: Rebecca Coelius, MDPanelist: Sachin Jain, MD

LET'SCONNECT

Lazzaro1142@gmail.com

http://bit.ly/1Vuzqfr

@Anthony_Lazzaro

I work on an innovation team at a large heath system

and also pursuing my Master's in Healthcare

Innovation at Arizona State University. I jumped over

to Healthcare Innovation about a year ago from the

tech startup world and went down to SXSW to gain

competency in the space and came out with so much

more including invaluable connections, conversations,

learnings and great food to top it off. Can't wait for

next year, in the meantime let's keep in contact.

-Anthony Lazzaro