sxsw 2015: show & smell
TRANSCRIPT
SHOW&
SMELL
Warren Kronberger – The Marketing Store
@warrenkronberge
David Polinchock – Media Lab Director
@polinchock
Heather Gately – The Marketing Store
@heathergately
#SXSMELL
BRAND EXPERIENCES FOR
ALL FIVE SENSES
Welcome
Swag/Hashtags
Bubble Voting
Show & Smell
Smell
Touch
Hear
Taste
See
Sixth Sense
Q&A
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Bubble √ote
#SXSMELL #GRAPE
#SXSMELL #CHERRY
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
“In studies, groups exposed to
multi-sensory environments
always outperform those in
uni-sensory environments.”
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Smell
Smell is the only sense that
bypasses the thalamus and goes
directly to the brain.
That’s right. Let’s get #thalamus
trending.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Scent marketing industry growing
at a 15% rate and a $300M
industry.
Ad Age, December 2014
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Lincoln Motor Company | lincoln.com
http://airesscentials.com
Air Esscentials/
Vanilla – Chocolate Brownie
AIR ESSCENTIALS | airesscentials.com
Scentee app for phone.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately SCENTEE | scentee.com
VR SCENT COLLAR | Jacki Morie
Touch
You have more tactile receptors
in your little finger than you have
in your entire back.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Moto-X/Google
GOOGLE/MOTO-X | Digitas/TheMarketingStore
Myo
MYO | myo.com
Shinoda Lab | http://bit.ly/shinodalab1
Ericcson
ERICCSON | ericcson.com
Ericcson
Talkable vegetables| ericcson.com
Sand music/AR
DIY w/ Microsoft Kinect | viralforest.com
GPS handlebars
Haptic GPS handlebars | TiCycles.com
PHORM | Tactus.com
Thinfilm
#SXSMELL | @warrenkronberge | @polinchock | @heathergately THINFILM | thinfilm.com
CHEEBOT | themarketingstore.com
hear
Slow music creates longer dining
times, leading to a 29% increase
in the average bill.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Mumble
MUMBLE! app | mumble.com
Spongebob Straw
The Marketing Store | themarketingstore.com
NOVALIA | novalia.com
NOVALIA | novalia.com
Taste
Scented Spoon
Scented Spoon | themarketingstore.com
TONGUE TATTOOS | factoryoffun.com
Edible coffee cup
Edible Coffee Cup| therobbincollective.co.uk
ChefPro 3D printer
Pancake Bot | kickstarter.com
ChefPro 3D printer
CHEFJETPRO3D | the-sugar-lab.com
Anyone getting hungry?
See
Printed solar cell w/ LED | Mekoprint.com
II-VI Marlow | marlow.com
II-VI Marlow | marlow.com
3D Holograph
DIY | Projection Pyramid
Google Cardboard
GOOGLE CARDBOARD | google.com/get/cardboard/
Mattel Viewmaster
MATTEL/GOOGLE | view-master.com
Microsoft | hololens.com
Hololens
Microsoft | hololens.com
“Sixth sense”
“I see head (bands), people.”
http://www.interaxon.ca/
MUSE | interaxion.com
MOFF | moff.mobi
Tobii.com eyetracking
TOBII | tobii.com
(in)Visible Light Communication | disneyresearch.com
(in)Visible Light Communication | disneyresearch.com
(in)Visible Light Communication | disneyresearch.com
Final thoughts…
Non-visual brand cues are often
reliant on “embodied cognition”
and stronger than we realize.
New technologies allow us to
blend digital, physical and
the sensory world in new ways.
Thank you for attending.
Now, take leave of your senses.
sxsw.tmsw.com
@heathergately
@warrenkronberge
@polinchock
@marketingstore