[SxSW 2014] a brief presentation

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<ul><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Sprite | estratgia social</p><p>planejamento 2014</p><p>mutato is part of the WPP group of companies</p><p>fevereiro / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Question, be curious. Speak visual Scenius &gt; Genius. Audience is king Take risks and make things</p><p>Rage Against the Machine. Data Permanence. Big data for good. Wearables.</p><p>THE URGENT THE TIMELESS</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Leak</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>RAGE AGAINST THE MACHINE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Julian Assange, Wikileaks</p><p>AND THATS LED TO A HUGE TRANSFER OF POWER FROM THE PEOPLE WHO ARE SURVEYED UPON </p><p>TO THOSE WHO CONTROL THE SURVEILLANCE COMPLEX. !</p><p>ITS AN INTERESTING POSTMODERN VERSION OF POWER.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>ONLINE ACTIVITY</p><p>SECURITY BREACH</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>THE SNOWDEN EFFECT ONGOOGLE, MICROSOFT, APPLE AND YAHOOS SECURITY.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>THEY ARE SETTING FIRE TO THE FUTURE OF THE INTERNET. </p><p>THE PEOPLE IN THE ROOM RIGHT NOW ARE THE FIREFIGHTERS. </p><p>Edward Snowden</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>v</p><p>Julian Assange, Wikileaks</p><p>INTERNET HUMAN SOCIETY</p><p>LAWS THAT AFFECT HUMAN SOCIETY, AFFECT INTERNET.</p><p>+</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Eric Schmidt and Jared Cohen, Google Ideas</p><p>THE INTERNET IS GOOD TO FUEL A REVOLUTION. </p><p>FOR THE POST-REVOLUTION, NOT SO MUCH.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Julian Assange, Wikileaks</p><p>EXPOSE JUSTICE, </p><p>TO GAIN</p><p> INJUSTICE.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>01011110110001000111001110000100000110101001001000001011001001100111010101111110001110110 1 0 0 1 0 1 1 0 1 1 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 0 1 0 0 1 1 1 1 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 0 0 1010001101011110001010101101010100111110111101000101010000110011101101110110000100000110110 1 0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 0 0111010101010001010101111000101001010100000110101010110010011100010110101101010101011011100 1 0 1 0 1 0 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 1 0 0 1 1 0 1 1 1 1 0 0 1 1 0 1 0 0 1 0 1 0 1 1 0 0 1 0001011010011001110001001000110111011100101011000111001010000100010101000111000101010110 0 0 0 0 0 0 0 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 1 0 0 0 1 0 1 0 0 1 0 1 1 1 0 0 1 0 01110010010111101110001010001000111000000011010010110111101101110010000001111101110111000110 0 1 0 1 1 1 0 0 1 0 0 1 0 0 1 1 0 1 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 0 1010001010101101010101011001111101010100101000000110000110010010001010001011110010000 1 0 0 0 1 0 0 1 0 0 1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 1 1 11100101100001100001100100001101010001100000111000010001011100100011100010100000110 0 0 1 1 1 0 1 0 0 000000 1 0 0 1 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 1 1 0 0 000000 1 0 100010111100110001001001100110000100010111000010010001000101100101111100111101010011010 0 0 0 1 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 1 1 1 0 1 111000001000110111010000100010101100011100100001110100101010111000011110000001110011101 1 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 0 1 1 01101101001011100011000100101110110011100000001001001110011110011000000001011100001000 0 1 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 0 0 1 0 1 1 1 1</p><p>DATA PERMANCENCE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Alexis Ohanian, Reddit</p><p>THINGS WE POST DEFINE OURSELVES TO THE READERS/ FOLLOWERS. SO WE START TO CHOOSE AND CALCULATE WHAT TO SAY. </p><p>THAT INHIBITS OUR TRUE SELF-EXPRESSION.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Eric Schmidt and Jared Cohen, Google Ideas</p><p>WHO WE ARE VS.</p><p>WHO WE SHOULD BE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>PARENTSFROM PROPERTYDATA PERMANENCE</p><p>may be the first opportunity to tell </p><p>the world the real history of it.</p><p>need to talk about data permanence to their children before they have </p><p>the talk.</p><p>to privacy. the rise of </p><p>anonymity apps: secret.ly</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>future of genetics</p><p>DATEDATA</p><p>BY 23ANDME</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Anne Wojcicki, 23andME</p><p>WHO MAKES MONEY </p><p>NOTBEING SICK?</p><p>OFF ME</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Anne Wojcicki, 23andME</p><p>IT'S YOURS TO HAVE.GENETIC INFORMATION IS YOUR INFORMATION AND</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>GENETIC INFORMATION</p><p>Anne Wojcicki, 23andME</p><p>want to transform healthcare, we need the worlds data</p><p>IF WE REALLY is the basis for personalized medicine.</p><p>Medication response Disease risks </p><p>Inherited conditions Interesting Traits </p><p>Ancestry</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>WEARABLES</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Quantified selfRAY BAN AND GOOGLE</p><p>Fashion + TechENGINEER VS. UX</p><p>Invisible design</p><p>WEARABLES</p><p>BIG DATA SHAPING LIVES</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>SXSW 2014 HOW MANY GOOGLE GLASSES?</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>PALMVS.</p><p>IPHONE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Joi Ito (MIT), Tim Brown (IDEO).</p><p>HOW IT WILL SHAPE US?</p><p>HOW WELL SHAPE TECHNOLOGY AND</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>DESIGN USES THE LOGICAL SIDE OF THE BRAIN (SYMBOL), DEPARTING FROM CREATIVE SIDE (ABSTRACT).</p><p>DESIGN INTERFACE LINK BOTH SIDES:</p><p>AN ARTIST BLOCKS CREATIVITY IF HE DEDICATES HIS TIME THINKING ABOUT THE CHOSEN BRUSH.</p><p>Joi Ito (MIT), Tim Brown (IDEO).</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Joi Ito (MIT), Tim Brown (IDEO).</p><p>A GENE STORES MORE DATA THAN HDS.</p><p>ITS MORE LIKELY FOR US TO PUT GENETICS INTO COMPUTING, </p><p>THAN TO PUT COMPUTERS INTO OUR BRAINS.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>THE FUTURE OF MONEY</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>HUGE COSTS TONATURE SELECTION</p><p>BITCOIN ISan API that </p><p>can connect all payment systems</p><p>transact online should motivate more merchants to accept Bitcoin, is only a matter </p><p>of time, education, users</p><p>going on in Bitcoin world. First generation </p><p>companies failing due to security issues. </p><p>Security improves</p><p>Fred Ehrsam (Coinbase), Rolfe Winkler (WSJ)</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>BE CURIOUS.QUESTION,</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Neil Degrase Tyson</p><p>A SCIENTIST WHO NEVER GREW UP.IS A KID THE MISSING SKEPTICISM IS THE PROBLEM.</p><p>ITS EIGHT!GET OVER IT.ALL YOU NINE-PLANET PEOPLE OUT THERE: </p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>KNOWLEDGE IS WHAT PREVENTS US FROM PASSING ALONG A </p><p>WRONG INFORMATION TO OTHERS.</p><p>YOU CANT CHOOSE WHATS TRUE AND WHAT ISNT!</p><p>Neil Degrase Tyson</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>WE SEE WE SEEart and science</p><p>as opposites.art and scienceapart from us.</p><p>ART&amp;SCIENCE</p><p>WE DONT EVEN TRY.IF WE BELIEVE WE DONT UNDERSTAND,</p><p>Adam Savage, Mythbusters</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>ART&amp;SCIENCE</p><p>Adam Savage, Mythbusters</p><p>THE ONLY WRONG OPINION ABOUT ARTIS THE ONE YOU TAKE FROM OTHERS.</p><p>IGNORANCE OF EXPERTS.SCIENCE IS THE BELIEF IN THE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>VISUAL SPEAKINGTHE POWER OF</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>TODAY, MESSAGES ORGANIZE THEMSELVES AROUND PEOPLES BEHAVIOR AND HABITS: </p><p>PEOPLE CHOOSE WHAT THEY WANT TO INTERACT WITH.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>EMOJIS ARE LIKE SELFIES AREBEFORE WRITING,</p><p>we were drawing.</p><p>an alphabet, but with an infinite </p><p>number of symbols we can continue </p><p>developing.</p><p>your own customized emojis. </p><p>you are the message, emoji is the medium.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>SCENIOUSGENIUS.FROM</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>SCENIOUSSCENIUS.TO</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>SCENIUS STANDS FOR THE INTELLIGENCE AND THE INTUITION OF A WHOLE </p><p>CULTURAL SCENE. IT IS THE COMMUNAL FORM </p><p>OF THE CONCEPT OF THE GENIUS.</p><p>NEW MODEL OF CREATIVITY:</p><p>ECOLOGY OF TALENT.</p><p>Austin Kleon</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Austin Kleon</p><p>_NEW WAY OF OPERATING. !</p><p>_SHUT UP AND LISTEN. !</p><p>_CREDIT IS ALWAYS DUE. !</p><p>_IDENTIFY THE KNUCKLEBALLERS !</p><p>_TEACH WHAT YOU KNOW. !</p><p>_THINK PROCESS, NOT PRODUCT. !</p><p>_STICK AROUND.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>NEAR-DEATH EXPERIENCE FOR COWARDS. </p><p>Austin Kleon</p><p>STOP CHASING THE NEXT BIG THING.FOCUS ON THINGS THATLL LAST. </p><p>READING AN OBITUARY IS LIKE </p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>IS KING</p><p>AUDIENCE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>A NEW MOM CAN HAPPEN AT ANY AGE!</p><p> PEOPLECONSUMER CULTURESAGES</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Soulpancake</p><p>is it JOYFUL?</p><p>THOUGHT PROVOKING?</p><p>is it </p><p>CREATIVE?is it </p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Brandon Staton, Humans of New York</p><p>DO SOMETHING DIFFERENT!DONT MONETIZE YOURSELF LIKE ANYONE ELSE DOING ADS. </p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>OUR MOBILE LIFE IS </p><p>ONE ELEMENT TO ALL ADDICTIVE GAMES,THE ACHIEVEMENT MOMENT.</p><p>Brian Wong, Kiip</p><p>AIRPLANE FACTOR:</p><p>THAT MOMENT = PURE EMOTION</p><p>A SERIES OF MOMENTS. WE WANT THINGS NOW.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>MORE CAN HAPPEN THAN JUST AN IMPRESSION.</p><p>NOT ALL MOMENTS ARE CREATED EQUAL.</p><p>INVITE 20X THE SAME PERSON FOR A DATE</p><p>TASK LIST VS. TINDER</p><p>RESPECT THE USER AND MAGIC WILL HAPPEN.IF YOU EARNED SOMETHING, ITS MORE LIKELY THAT YOULL USE IT. </p><p>THE MORE YOU DEDICATE TIME TO AN APP, THE MORE REWARDS YOU WANT.</p><p>BEHAVIOR DEFINE REWARDSNOT VICE-VERSA. INVADING HAPPINESS MOMENTS MAY CAUSE REJECTION. </p><p>Brian Wong, Kiip</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>TAKE RISKS AND </p><p>MAKE THINGS.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>Alex Ohanian, Reddit</p><p>START-UPS TRENDS: </p><p>AWESOME PEOPLESURROUND YOURSELF WITH</p><p>TAKE MONEY FROMBE CAREFUL WHERE YOU</p><p>WORK WITH PEOPLE YOU</p><p>TRUST</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>3D PRINTING.HONY. SOULPANCAKE.</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>DIVE INTO WORK TO FIND YOUR UNIQUE STYLE AND </p><p>STICK TO IT.</p><p>Brandon Staton, Humans of New York</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>WITH NO IDEA ABOUT WHAT THEY WERE DOING.</p><p>Alex Ohanian, Reddit</p><p>EVERY SUCCESSFUL PROJECT STARTED OUT WITH PEOPLE</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p><p>YOURE WASTING TIME NOT BUILDING UP YOUR THING.</p><p>COMPETITION WILL NOT DEFEAT YOU. YOUR FEARS WILL DO.</p><p>Alex Ohanian, Reddit</p><p>DONT THINK ABOUT COMPETITION,</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li><li><p>mutato is part of the WPP group of companies</p><p>Mutato @ SXSW abr / 2014</p></li></ul>