SXSW 2012 - Top 4 Trends

Download SXSW 2012 - Top 4 Trends

Post on 29-Jan-2018

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  1. 1. Trending at SXSWiDate March 30, 2012
  2. 2. Themes 1.media convergence 2.brand journalism 3.union of physical and social world 4.Agile marketingjohnst.com2
  3. 3. 1. media convergencejohnst.com3
  4. 4. Media convergence is the process where several media channels come together to exist and operate in synergy.johnst.com4
  5. 5. Transmedia storytelling is the process of telling a story across multiple channels and tailoring the content for those channels and their audiences.johnst.com 6
  6. 6. Lesson: Rather than striving for consistency across channels, Marketers should be communicating different things across multiple channels based on the audience.johnst.com9
  7. 7. 2. brand journalismjohnst.com 10
  8. 8. Brand journalism a shift from brands selling themselves to honest brand storytelling that invites audience participation.johnst.com11
  9. 9. Brand journalism in the Tracking trends to makereal world great contentThe curators and the Real-time newsjackingcurated. cold blooded tweeter. Times are a changin digital story telling today. Brands are the new publishersEntertain or fail.
  10. 10. being a journalist + fresh + engaging + provoking + causes a reaction in your audiencejohnst.com15
  11. 11. Lesson: When creating content we need to focus on what the audience wants to hear rather than what we want to say.johnst.com16
  12. 12. 3. union of social media and real world experiencesjohnst.com17
  13. 13. Lesson: The ability to drive action with consumers means that as marketers we should focus on what we want consumers to do instead of what we want them to think. Providing platforms that drive action.johnst.com 22
  14. 14. 4. agile marketingjohnst.com23
  15. 15. OptimizeMake it better based on real world feedbackLearnGather real world feedbackTestRelease products, content, ideas to the real world.24
  16. 16. Lesson: We should start optimizing based on real world learnings.johnst.com 27
  17. 17. questionsjohnst.com 28