sxsw 2012 - top 4 trends
TRANSCRIPT
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1.media convergence 2.brand journalism 3.union of physical and social world 4.Agile marketing
Themes
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Media convergence is the process where several media channels come together to exist and operate in synergy.
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Transmedia storytelling is the process of telling a story across multiple channels and tailoring the content for those channels and their audiences.
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Lesson: Rather than striving for consistency across channels, Marketers should be communicating different things across multiple channels based on the audience.
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Brand journalism a shift from brands selling themselves to honest brand storytelling that invites audience participation.
Tracking trends to make great content
Times are a changin’ digital story telling today.
The curators and the curated.
Real-time newsjacking cold blooded tweeter.
Entertain or fail .
Brands are the new publishers
Brand journalism in the real world
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Lesson: When creating content we need to focus on what the audience wants to hear rather than what we want to say.
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Lesson: The ability to drive action with consumers means that as marketers we should focus on what we want consumers to do instead of what we want them to think. Providing platforms that drive action.
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Optimize Make it better based on real world feedback
Learn Gather real world feedback
Test Release products, content, ideas to the real world.