sxsw 2012 social media buzz report

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SXSW 2012 was overflowing with social media activity. Read about the social media conversations around the panels, parties and people in this helpful yet easy-to-digest report. All monitored and analyzed by Radian6.


  • 1. SXSW InteractiveMarch 9th 13th, 2012 Salesforce Radian6 Report

2. SUMMARY OF SXSW MENTIONSe During the 5 days of SXSW Interactive, we monitored the buzz around the event, the panels and the parties to get a41.3%0 20K 40K 60K 80K 100K sense of who was talking and what they were talking about. 58.7%F March 9thR 179,394 Posts25-34IDAY 42.8%S March10thA181,973 Posts 57.2%TU25-34RDAY 42.9% March 11thS169,013 Posts 57.1%UND25-34AY 42.6%M March 12thO236,118 PostsN57.4%DA25-34YT March 13th 42.6%U202,729 PostsE57.4%SD25-34AY12 AM4 AM8 AM12 PM 4 PM 8 PMSalesforce Radian6 Report 2 3. RECAP OF FRIDAY, MARCH 9 TH 2012020K 40K 60K 80K 100K 41.3% F March 9th 179,394 Posts 58.7% R I 25-34 D A Y 12 AM 4 AM 8 AM 12 PM 4 PM8 PM Day 1 had the conversation buzzing about upcoming sessions, people checking in with Foursquare and just overall general excitement about gearing up for SXSW.@sxsw@texashumor@jennyjohnsonhi5@subwayfreshbuzz@thenextweb @jayz @mashable@chrisbrogan @angrybirds @jaredleto 0200400 600 800 1000 #mhealthAT&T Mobile App Hackathon #gamify A Celebration of American StartupsFor Friday, the panel and party buzz TechKaraoke SXSWwas split 50/50 for the top 10.Tech Career ExpoOn the panel side, talks about mobilehealth apps lead the way. #brainlives 20x2On the party side, the mobile buzzcontinued as folks geared up for the #Avantgamestart of the AT&T Mobile App #googleHackathon. 0 100 200 300 400 500 600 Salesforce Radian6 Report 3 4. RECAP OF SATURDAY, MARCH 10 TH 2012020K 40K 60K 80K 100K 42.8%S March 10thA181,973 Posts 57.2%TU25-34RDAY12 AM4 AM8 AM 12 PM 4 PM 8 PMDay 2 featured tons of tweets encouraging people topower through and re-charge to last the rest of SXSW.The buzz around the keynotes & panels alsoincreased. @sxsw @jayz@mashable@rainnwilson@ill_iterate@yellowlegos@austindeclares@stevecase@americanexpress@jaredleto 0 200 400600 800 1000 #keynotunde AT&T Mobile App Hackathon The Nokia Lab #CatchFrankPanels started to pull a little more swayAetna Presents Third Eye Blindon Day 2 of SXSW with the Keynotefrom Beratunde Thurston.The Cloud Lounge Sponsored by HP #NetworkedFrom the party side, people still were a#StartYOUbuzz about the on going Hackathon butNokia Lab was close behind the in the#ByBravooverall chatter.#Emotions 0 200400 600800 1000 1200 1400 1600Salesforce Radian6 Report 4 5. RECAP OF SUNDAY, MARCH 11 TH 20120 20K40K 60K 80K 100K42.9% March 11thS169,013 Posts57.1%UND 25-34AY12 AM 4 AM 8 AM 12 PM 4 PM 8 PMDay 3 saw lots of buzz aroundannouncements made during SXSW, manyshared by sources like @mashable. @mashable@yellowlegos@jimmyfallon@sxsw@thenextweb@jayz@funnyordie@time@jaredleto@leodicaprio 0 200 400 600 800 100012001400 1600#AmberCase ScreenburnThe Crowdtap VIP Party Google VillageFor the second day in a row the#Dropboxkeynote for the day stole the show &The Nokia Labthe buzz. The parties held on strong#Barry Dillertaking the remaining spots in top 5PBS Sherlock Partybuzz. #DentonInt #Optimism0 100 200 300 400500 600700 800Salesforce Radian6 Report 5 6. RECAP OF MONDAY, MARCH 12 TH 2012020K40K 60K 80K 100K 42.6%MMarch 12thO 236,118 Posts57.4%ND25-34AY 12 AM 4 AM8 AM 12 PM4 PM8 PMMonday was all a buzz about Jay-Zs performance thatwas sponsored by American Express.@americanexpress@mashable @sxsw @time@yellowlegos @jayz@gohdapp@folub@funnyordie @pitchforkmedia 0200400 600 80010001200 #IQExpand#FutureNYT RoboTrip The Nokia Lab #ContentAs As people enjoyed the music of Jay-Z, the panels stole the show away from#Values the party scene with 6 panels coming in#Richorpoor to the top 10. Zya LaunchStumble Upon Happy Hour0 200 400 600 800 10001200 1400Salesforce Radian6 Report 6 7. RECAP OF TUESDAY, MARCH 13 TH 2012020K 40K 60K 80K 100K42.6%T March 13th 57.4%U202,729 PostsES25-34DAY 12 AM4 AM8 AM12 PM4 PM 8 PMThere were final calls to get to sessions, win cars andplan for next year on the last day of the interactiveside of SXSW.@sxsw @funnyordie@mashable@rollingstone@noreservations@dkberman@timoreilly@cdedt@gohdapp@cherlloyd 0 200400600 800 1000 #pinterest#JPahlka#Bourdain #SXsterling @NIGHT Hosted by Rdio What was the pin to mark a #futuremus successful SXSWi? A panel about Pinterest of course! The Nokia LabThe Nokia Lab continued to keep buzz going even on #Turntable the last day.Evernote SXSW Meetup #advisors0 50010001500 2000Salesforce Radian6 Report 7 8. FULL RECAP100K 42.5% March 9th - 13th 992,423 Posts80K 57.5%60K 25-3440K20K0FRIDAYSATURDAY SUNDAYMONDAYTUESDAY For the full #SXSWi, we see that @mashable was most retweeted for sharing tech announcments, @sxsw for event announcements and @americanexpress for its sponsorship of the Jay-Z concert. @mashable @sxsw @americanexpress @yellowlegos @funnyordie@gohdapp @time @rollingstone@jayz @folub 0500 1000 15002000 2500AT&T Mobile App HackathonThe Nokia Lab #mhealth SXSW Screenburn#pinterestWho caused the most buzz this week? Robo TripWe saw that the AT&T and Nokia #Keynotundeevents pulled in the top amount of buzzfor the week. Overall, the panels ruled#IQExpandthe top ten events. #FutureNYT #JPPahlka0 10002000 3000 4000 5000Salesforce Radian6 Report 8 9. FINAL SUMMARYSo what did we learn at SXSW?Yes, there was a lot of discussion about Google+, Pinterest, Instagram and new social apps atSXSW. Yes, there was a lot of chatter about Jay-Zs astounding AMEX performance, Nikesubiquitous presence, and the much appreciated Catch a Chevy transportation service. But asthe Interactive portion of South By came to a close, we looked beyond the luminous chatteraround social medias latest shiny objects to reflect on what we think were three majortakeawaysSocial Media + You Can Drive Societal and Political ChangeAre our social media connections strong enough to drive social change? During Sean Parkerand Al Gores discussion, the former Vice President argued that ties are too weak: Theres atendency sometimes to believe that if you connect online and get someone to touch and click,thats the equivalent to signing them up. But actually the ties that are formed are often muchweaker and less durable, and as a result, democratic organizing movements that put theInternet at the center [often] dont have that oomph, that staying power."Yet if you look at the recent collective action that derailed SOPA, its evident that social mediadoes indeed help mobilize a crowd around an issue. In 2012: Social Medias New Role inPolitics, panelists argued that social media does a great job of drawing awareness to specificcauses. Its a great educational tool. And as the 2012 elections encroach, politicians can prepareby utilizing social monitoring to determine which topics matter most to voters.So although social media may often only serve as the communication mechanism we use toeducate one another about the issues we care about, there are many people who want to takeresponsible citizenship further actually dedicate their time to a cause they find meaningfuland rewarding. In her keynote, Jennifer Pahlka of talked about how thevolunteers involved with her nonprofit are driving the Government 2.0 movement theemergence of citizen participation to create technologies that improve government efficiencyand transparency.But theres really more to this transformation. It isnt about electing new and better politicians.Pahlka emphasized that we cant fix government unless we also fix citizenship. Social mediaand technology have opened doors to new ways we can serve our country. By working togetherto code applications that solve our cities problems, we can change our understanding ofgovernment as an ossified institution to what we do together. As The Information Dietauthor Clay Johnson put it, Coding isnt just about making software. Its about rewiringsociety."Salesforce Radian6 Report 9 10. FINAL SUMMARYThe Future of Social Media + Mobile = Ambient DiscoveryTechnology has a profound impact on human interaction and behavior. Amber Cases keynoteexplored how we use technology to extend our mental capabilities. We use our mobile phonesto help us navigate the world and remember things. How can we use mobile and socialtechnology to solve additional human problems for the current situation? For example:Meeting new people and discovering new adventures can be difficult. This year numerousmobile apps emerged to make it easier to find people and ways to meet them in real time.Each app aims to bring location, personal interests, your social graph and serendipitousdiscovery into a single interface. Some of the popular and competing solutions include: Highlight Helps you see what you have in common with people nearby, giving you a sixth sense about the world around you. Kismet Helps you find nearby events and meet people by notifying you who you should meet, why you should meet them, and who you know in common. Glancee Meet new people who share interests and mutual friends with you. Sonar Notifies you of social connections you have and miss in everyday life. Know when your friends are near and who is talking about things that interest you.Marketing is the New Currency: Every Band and Brand Has to Focuson Adding ValueDuring a chat with Brian Solis, Smashing Pumpkins Billy Corgan highlighted the emergingchallenges (and opportunities) for artists and musicians in todays world of abundant laptoprock stars. Artists will no longer make money from album sales or shows, but fromsubsequent endorsements or product lines. To provoke an emotional bond with music, artistshave to become entrepreneurs and develop additional talents. They have to draw fans in withvideo, alignment with social causes and more. Increasingly, companies, artists and contentcreators will have to create more engaging interactive experiences to deepen the relationshipwith customers.Tim OReillys chat about Creating More Value than You Capture paralleled the demand fora higher standard of sustainable, economic utility as machines replace humans. Becauseinves