sxsw 2009 marketing
TRANSCRIPT
Black25 / 25 / 25 / 100
Green [Music]68 / 5 / 100 / 0
Blue [Film]74 / 18 / 0 / 0
Orange [Interactive]2 / 70 / 100 / 0
Gold18 / 21 / 100 / 0
Platinum25 / 21 / 19 / 0
Background Yellow0 / 25 / 95 / 0
SXSWeek: Film march 13-21 • interactive march 13-17 • muSic march 18-22
Early bird MarkEting discounts: 20% by september 26, 2008 • 10% by november 14, 2008
South by SouthweSt® ConferenCeS & feStivalS
exhibitions + marketing + Special events + SponsorshipSouth by SouthweSt® ConferenCeS & feStivalS
exhibitions + marketing + Special events + Sponsorship
“the conference is not reflective of the present state of the economy,
it’s reflective of what people will be talking about three years from now.
south by southwest is where the future hatches.”
– the san Francisco chronicle
SXSW . com/market ing
Black25 / 25 / 25 / 100
Green [Music]68 / 5 / 100 / 0
Blue [Film]74 / 18 / 0 / 0
Orange [Interactive]2 / 70 / 100 / 0
Gold18 / 21 / 100 / 0
Platinum25 / 21 / 19 / 0
Background Yellow0 / 25 / 95 / 0
new trade Show
Schedule for 2009…
see inside
SXSweek overview 10 Days / 3 ConferenCes: MarCh 13-22, 2009
An incubator of cutting-edge technologies, the SXSW interactive FeStival brings together the world’s most cre-ative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as a big-picture analysis of the future of this industry. In addition to the bountiful business opportunities at the Trade Show & Exhibition and the hands-on gaming fun at the ScreenBurn Arcade, SXSW Interac-tive provides a full array of exciting evening events to entertain attendees.
The SXSW Film cOnFerence anD FeStival has succeeded in its attempt to blend enthusiastic crowds with the leaders of the film industry. New filmmakers and veteran audiences come together with veteran filmmakers and new audiences, for a one-of-a-kind festival. Between educational panels and premiere screenings, and integration with the Interactive and Music festivals, SXSW Film has maintained its vision of celebrating ingenuity. For once, here’s film independence you can depend on.
Now in its 23rd year, the SXSW muSic anD meDia cOnFerence has grown into the must-attend event for the music industry, showcasing nearly 2,000 musical acts from around the globe at over 80 stages in downtown Austin. By day, conference registrants network and do business in the SXSW Trade Show with managers, labels, promoters, media, artists and more, and also partake in a full agenda of provocative, informative panel discussions and celebrity inter-views featuring hundreds of speakers of international stature.
Attend the event of your choice by purchasing a Music, Interactive or Film Badge. A Platinum Badge gets you access throughout SXSWeek and includes all three SXSW Events – Interactive, Film and Music. A Gold Badge gets you access to all Interactive and Film Events.
SXSweek overall SChedule + badge typeS
© 2008 SXSW, INc. All RIGhTS RESERvEd
SXSw SaleS ContaCtSSXSW HeaDquarterS uSa | tel 512/467-7979 | fax 512/467-2254
Film SaleS hiliary Kerby [email protected] | interactive SaleS Katie King [email protected]
muSic SaleS luann Williams [email protected] | ScreenBurn SaleS lindsay Muse [email protected]
SXSW muSic aSia hiroshi Asada [email protected] | tel 81-3-5464-3301 | fax 81-3-5464-3944
SXSW muSic & Film & interactive auStralia, neW ZealanD & HaWaii Phil Tripp [email protected] | tel 61-2-9557-7766 | fax 61-2-9557-7788
SXSW muSic uK & irelanD Una Johnston [email protected] | tel + fax 353-504-26488
SXSW muSic & Film eurOpean cOntinent Mirko Whitfield [email protected] | tel 49-7071-885-604
SOutH By SOutHWeSt ® 2009 regiStratiOn rateS + DeaDlineSrregister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.com
Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts visa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Mastercard, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, discover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and diners iners iners club. lub. lub.
SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.
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bbby y y sEsEsEsEsEsEsEsEsEptptptptEMEMEMEMEMbbEr 26:r 26:r 26:r 26:r 26: bby nnovovovovovEMEMEMbbbEEr 14:r 14:r 14:PlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinum $850$850$850$850$850 PlatinumPlatinumPlatinumPlatinumPlatinum $925$925$925$925$925MusicMusicMusicMusicMusic $550$550$550$550 MusicMusicMusicMusic $600$600$600GoldGoldGoldGold $550$550$550$550 GoldGoldGoldGold $600$600$600$600$600$600$600FilmFilmFilmFilmFilm $300$300$300$300$300$300$300$300 FilmFilm $325$325InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $375$375$375$375$375$375 InteractiveInteractiveInteractiveInteractiveInteractiveInteractive $400$400$400$400
bbby January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16: bby Fy FEbruary 13:bruary 13:bruary 13:bruary 13:bruary 13:bruary 13:bruary 13:PlatinumPlatinumPlatinumPlatinum $975$975$975$975 PlatinumPlatinumPlatinumPlatinumPlatinum $1050MusicMusicMusic $625$625$625$625$625 MusicMusicMusicMusicMusic $650GoldGoldGold $625$625$625 GoldGoldGoldGold $650$650FilmFilmFilmFilmFilmFilm $350$350 FilmFilmFilmFilmFilmFilm $400$400$400$400$400InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $425$425$425$425 InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $450$450$450$450$450$450$450
Walkup Walkup Walkup Walkup Walkup Walkup Walkup Walkup Walkup ratatatEE: Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates PlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinum $1145$1145$1145$1145$1145$1145$1145$1145 for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:MusicMusicMusicMusicMusic $695$695$695$695$695$695$695 $300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16GoldGoldGold $695$695$695$695$695$695 $325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16FilmFilmFilmFilmFilmFilm $450$450$450$450 (Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proofInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $495$495$495$495$495$495 of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)
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Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, March 18 at the Four Seasons. 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Whether this is your first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the Welcome Dinner first year at SXSW or your 20th, the 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The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. The cost on the first night of the music festival. 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Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. 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Advance purchase is required and can be made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.
* additional charge
BaDgeS: interactive Film muSic
Friday interactive registration Film registration March 13 interactive panels Film opening party screenburn arcade Film Festival
saturday interactive panels & trade show Film panels & trade show March 14 screenburn panels & arcade Film Festival Film Festival interactive opening party
sunday interactive panels & trade show Film panels & trade show March 15 screenburn panels & arcade Film Festival Web awards ceremony & party
Monday interactive panels & trade show Film panels & trade show March 16 screenburn panels Film Festival
tuEsday interactive panels Film panels Music registration March 17 screenburn panels Film Festival Music opening party interactive closing party Film awards & closing party
WEdnEsday Film Festival golf tournament * March 18 Music registration Music panels & trade show Music Welcome dinner * Music Festival
thursday Film Festival Music panels & trade show March 19 Flatstock poster show Music Festival
Friday Film Festival Music panels & trade show March 20 Flatstock poster show Music Festival
saturday Film Festival Music panels March 21 Flatstock poster show Music Festival
sunday closing barbecue March 22 & softball tournament Music Festival
platin
um
= inte
ra
ctive
+ Film + m
uS
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gO
lD = in
ter
ac
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i
s i
s
SXSw trade Show & eXhibition
DOuBle StanD • 20' x 10' space • Two 6' skirted tables • Four side chairs• Four Exhibitor Passes
Single StanD • 10' x 10' space • One 6' skirted table • Two side chairs• Two Exhibitor Passes
large enD cap• 20' x 20' open space • Four 6' skirted tables• Eight side chairs• Carpet• Eight Exhibitor Passes
StanDOptiOnS
Small enD cap• 20' x 10' open space • Two 6' skirted tables• Four side chairs• Carpet• Four Exhibitor Passes
traDe SHOW attractiOnS
√ day Stage café√ Free Wireless Internet connectivity√ Studio SX interview stage√ Book/digital Media Storefront with signings√ Trade Show Bar√ daily Receptions/happy hours√ Indie label village (Music exhibition only)√ Showcasing Artist lounge (Music exhibition only)√ International Speed dating Business Meet-ups
(Music exhibition only)
eXHiBitOr allOWanceS
√ (1) SXSW conference Registration√ discount on additional registrations when
ordered with stand√ hotel booking services for stand staff√ company web page on sxsw.com√ Profile in the February 2009 edition of SXSWorld
magazine when stand booked before december 5, 2008
√ listing and profile in SXSW Program directory
triple StanD • 30' x 10' space • Three 6' skirted tables• Six side chairs• Six Exhibitor Passes
NOTE: Floor plan to be available at sxsw.com/marketing and subject to change.
artistForce at the 2008 sXsW trade show & Exhibition 2008 sXsW trade show & Exhibition
1320
1980
2640
nA
nA
1560
2340
3120
2760
4446
SinglE STAnD
DoublE STAnD
TriplE STAnD
SMAll EnD CAp
lArgE EnD CAp
Film + interactive
pipE & DrApE HArD WAll
2310
3465
4620
nA
nA
2520
3780
5040
4200
7182
muSic
2904
4084
5445
nA
nA
3264
4590
6120
5568
9302
platinum (boTH)
pipE & DrApE HArD WAll pipE & DrApE HArD WAll p p pstanD size
traDe SHOW
tOp BuSineSS prOFeSSiOnalS repreSenteD
incOme
under $35,000 10%
$35-50,000 13%$51-70,000 15%$70-100,000 19%$100,000+ 43%
ageS
under 21 1%
21-30 36%31-40 39%41-50 17%50+ 7%
MidwestSoutheastSouthwestWestnortheastinternational
Film Director/producerFilm StudentFilm DistributionScreenwriterActor/ActressMedia Electronic/printproducer/StudioFilm production
publicity/Marketing
Film 6,675muSic 14,060*
record labelMedia Electronic/printradioArtistManagementpromoter/Talent buyerpublicity/MarketingEvent/Convention
Web DeveloperMedia ElectronicSoftware DeveloperEducatorConsultantgraphic Design/Artistinterface DesignStudentpublicity/Marketingnon-profit
interactive 9,052
2008 tOtal regiStrantS: 29,787 (includes 1,409 artist registrations) geOgrapHic BreaKDOWn
Showcasing Acts: 1,809
Trade Show Exhibit Spaces: 376
Approximate number of Music Trade Show Attendees: 14,000
Approximate number of Film & interactive Trade Show Attendees: 13,500
Approximate number of Media in Attendance: 4,636
number of Films Screened: 273
Filmmakers in Attendance: 876+
Countries represented: 47
muSic
8%7%24%10%19%32%
Film
6%6%43%22%19%4%
interactive
8%10%31%23%18%10%
SXSw 2008 deMographiCSFeStival + cOnFerence
participantparticipantp S
PhOTOS: JENN SOTO
timetaBle: neW DayS FOr SXSW 2009 traDe SHOW!
Film + Film + Film + Film + Film + Film + interactive nteractive nteractive nteractive nteractive nteractive nteractive Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, MMonday (sonday (sonday (sonday (sonday (sonday (sonday (sEtup tup tup Friday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)
Music Music Music Music Music Music Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009WEWEdndnEEsday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, Friday (sriday (sriday (sriday (sriday (sriday (sriday (sEEtup tutup tutup tuEsday - sday - sday - sday - sday - sday - sday - MMarch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)
20%20%20%20% Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing discount: iscount: iscount: iscount: iscount: sssseptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 200810% 10% 10% 10% Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing dddddiscount: iscount: iscount: iscount: nnnnnnovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008
neW FOr 2009: The SXSW Block party on the 2nd day of each show! Ask your sales rep for details.
Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative lllink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.
The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin cconvention onvention onvention onvention onvention onvention onvention ccccenter.enter.
SXSw prograM book / regiStrant direCtory advertiSingThE ThREE SXSW PROGRAM dIREcTORIES – Film, Interactive and Music – are arguably the most important and frequently referenced offline tool produced by SXSW. These directories provide conference and festival maps, up-to-date schedules for daytime and nighttime events and activities, industry/registrant contact listings, panel over-views and panelist biographies, plus trade show exhibitor profiles and stand numbers. Advertising inside the SXSW conference Program directories places your message in front of the eyes of an interested and worthy demographic spread.
SOUTH BY SOUTHWEST 2008 MUSIC & MEDIA CONFERENCESOUTH BY SOUTHWEST 2008 INTERACTIVE FESTIVALSOUTH BY SOUTHWEST 2008 FILM CONFERENCE & FESTIVAL
eeeearly arly arly arly arly arly arly arly BBBirDD mmmmarararararararKeting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting DiSccOuntuntuntuntuntuntuntSS:20% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 2008
* Space * Space * Space * Space * Space * Space * Space * Space rreservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, JAnununununuAry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009
* Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are
due by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, FEEbrubrubruAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009.
2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music cccconference onference onference onference onference onference onference onference dddirectory irectory irectory irectory irectory irectory irectory distribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film cconference onference onference onference onference onference onference onference dddddirectory irectory irectory irectory irectory irectory irectory irectory irectory distribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+
2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive ccconference onference onference onference onference onference onference onference onference onference onference ddirectory irectory irectory irectory irectory irectory irectory irectory irectory irectory ddistribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+
NOW WITh FIvE ISSUES PUBlIShEd ANNUAlly, qualified distribution of more than 15,000* copies to readers worldwide, and chronicling three interrelated industries cover to cover, SXSWorld is the must-read magazine for SXSW attendees. Place your message in front of SXSWorld is the must-read magazine for SXSW attendees. Place your message in front of SXSWorldthousands of worthy readers that influence tomorrow’s tastes. distributions occur in November and February, twice during SXSWeek in March and again in May. Ask a SXSW Sales rep about SXSWorld advertising specials.SXSWorld advertising specials.SXSWorld
nOnOnOvemvemvemvemvemBererererer (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)Ads due Ads due Ads due Ads due Ads due Ads due Ads due oCToCToCTobobEr 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around ooct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008
FeFeBruaryruaryruaryruaryruaryruaryruaryruaryruary (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 2)ssue 2)ssue 2)ssue 2)Ads due JAds due JAds due JAds due JAds due JAds due JAds due JAAnuAry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009
mmmarcarcarcHHH (Vol 3 Vol 3 Vol 3 Vol 3 Vol 3 issue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) *Ads due FAds due FAds due FAds due FAds due FAds due FEEEEbrubruAAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009Film & Film & Film & Film & interactive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009
mmarcarcarcarcarcHHH (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 4)ssue 4)ssue 4)ssue 4)ssue 4) * * *Ads due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FEbrubrubrubruAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009
mmmayayayay (Vol 3 (Vol 3 (Vol 3 issue 5)ssue 5)ssue 5)ssue 5)Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009
nnooVEMVEMbEEr 2007r 2007r 2007r 2007r 2007
LOUREED2008 KEYNOTEFrom Berlin to Austinp.42
Betting on 21 and other SXSW Film Fest premieresp. 24
Facebook’s magnetic pullp. 12
THE OFFIC IAL MAGAZINE OF THE SOUTH BY SOUTHWEST CONFERENCES & FESTIVALS PREVIEW ISSUE / FEBRUARY 2008
SXSW RLDwww.sxsw.com
SXSW RLDwww.sxsw.com
SXSWORLDwww.sxsw.com
SXSWORLDwww.sxsw.com
FEbrubrubruAry 2008ry 2008ry 2008ry 2008
THE BLEEDING EDGE OF SPORTSProfessional gamers Vanessa Arteaga and Emmanuel “Master” Rodriguezslay the competition at ScreenBurn 2008
Music and media intersect at SXSW Interactive, p. 34
Putting a human face on the Body of War, p. 42
T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S V I E W I S S U E / M A R C H 2 0 0 8
SXSW RLDwww.sxsw.com
SXSW RLDwww.sxsw.com
SXSWORLDwww.sxsw.com
SXSWORLDwww.sxsw.com
MMMAAArCHCH 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + interactive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*
T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S V I E W I S S U E / M A R C H 2 0 0 8
SXSW RLDwww.sxsw.com
SXSW RLDwww.sxsw.com
SXSWORLDwww.sxsw.com
SXSWORLDwww.sxsw.com
R.E.M. reaches out at SXSW Music Tech N9ne’s DIY success, p. 48
Sub Pop turns 20, p. 56
MAArrCHCHCHCH 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music*
T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S R E A R V I E W I S S U E / M AY 2 0 0 8
SXSW RLDwww.sxsw.com
SXSW RLDwww.sxsw.com
SXSWORLDwww.sxsw.com
SXSWORLDwww.sxsw.com
Body of WarImpacts Both Screen and Stageat SXSW 2008
Your SXSWBecomes My SXSWbeginning on pg. 10
Music Journalism’sShifting Paradigm pg. 46
MAAAy 2008 y 2008 y 2008 y 2008 y 2008 * issues 3 and 4 each
have a print run of
around 12,000 copies.
More than 5,000 cop-
ies of each of these
issues are distributed
in the early morning
hours at SXSW hotels
in downtown Austin.
The remaining copies
are handed out and
provided in and
around the Austin
Convention Center.
SXSworld Magazine advertiSing
6965
6740
7180
* Pre-payment discounts apply to directory Ads only ** Excludes inside covers
inSiDE FronT CoVEr
inSiDE bACk CoVEr
ouTSiDE bACk CoVEr
1/4 pAgE
1/2 pAgE
Full pAgE
TWo pAgE SprEAD **
nA
1445
2290
4325
Film + interactive
1200
1675
2860
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2990
4805
9075
muSic
B & W CoLor B & W CoLor
610
995
1460
nA
4030
3690
4384
DirectOry aD SiZeS *
B & W CoLor B & W CoLor B & W CoLor B & W CoLor B & W CoLor B & W CoLor
1X magazine with 2X magazine with 3X magazine with 4X magazine with 5X magazine with 1X Standalone Directory ad Directory ad Directory ad Directory ad Directory ad magazine ad
1/4 pAgE
1/2 pAgE
Full pAgE
TWo pAgE SprEAD **
inSiDE FronT CoVEr
inSiDE bACk CoVEr
ouTSiDE bACk CoVEr
930
1390
2235
4025
1260
1760
3000
nA
2265
3140
5045
9075
425
590
1010
nA
670
1045
1680
3025
565
780
1345
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465
645
1115
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750
1150
1850
3325
515
710
1225
nA
835
1265
2030
3630
* Pre-payment discounts apply to directory Ads only ** Excludes inside covers3385
3245
3580
SXSWOrlDmagaZine aD rateS *
375
530
910
nA
610
955
1520
2725
SXSw Super SponSorShip
SXSW muSic, Film anD interactive – HigH impact SpOnSOrSHip
SXSW sponsors have the opportunity to catch the attention of influential film, music, and interactive industry figures, tens-of-thousands of general consumers, as well as national representatives from nearly every trade and consumer medium devoted to these three in-dustries. Every year, new trends are highlighted at SXSW, leaving lasting impressions that in turn affect consumer opinion and interest for years to come.
SXSW Super SpOnSOrSHip
A SXSW Super Sponsorship is a top level sponsorship of the SXSW Music, Film and Interactive conferences and Festivals. It delivers the greatest impact and visibility possible, leading up to, throughout, and following the SXSW Music, Film and Interactive events. At this level, SXSW provides seamless promotional exposure to both consumer and industry-related brands. SXSW works closely with its sponsors to attain a clear understanding of their marketing ob-jectives, target demographics and budget. This collaboration fosters effective brand-specific activations and integrations, aligning the sponsor with SXSW as a top promotional partner. Super Sponsorships can offer exclusivity within category at the major sponsorship level, for SXSW Music, Film and Interactive conferences and Festivals.
conference specific Major Sponsorships of the Music, Film or Interactive events may be available.
For more information on unique SXSW Music, Film and Interactive sponsorship opportuni-ties, contact: Scott mcnearney / [email protected] / 512/467-7979 ext 213
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national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers national-level platform and delivers
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other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. and nd nd nd nd nd nd nd nd nd
aaaustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.”
– Peter – Peter – Peter – Peter – Peter – Peter – Peter llaatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing cccompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany,
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–Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, ccEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of Sonicbids
“When you think about how technology has changed the way people experience
entertainment, our SXSW 2008 Super Sponsorship was an exceptional fit for us.
Being integrated into all three aspects of the festival allowed us to intimately inter-
act with both consumers and industry professionals in music, Film and interactive.”
– Janet Wenzel, dell, Entertainment Marketing Manager
dell event at sXsW
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ThOEN BRIANNEdARIN MINKE
SCreenburn at SXSwScreenBurn at SXSW focuses on the most current developments in the world of video games. Panel programming allows you to learn new trends and techniques from established indus-try experts, while evening events provide an excellent opportunity to network and make new friends. The three-day ScreenBurn Arcade is a hands-on space for exhibitors, consumers, independent developers, and soon-to-be masters of the gaming world. FREE and open to the public, the ScreenBurn Arcade also includes the latest demos and video game tournaments.
2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn Sc2009 ScreenBurn ScHHHeeeDDDDDuleuleuleuleuleuleuleule
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March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009
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screenburn arcade
screenburnstand
screenburn panel
screenburn arcade
SCREENBURNATSXSW 09
ScreenBurn guiDe aDvertiSingAll ScreenBurn attendees recieve the Screen-Burn Guide, an invaluable resouce with panel schedules, exhibitor listings and more.
For more information on marketing opportu-
nities at ScreenBurn, contact: lindsay muse
[email protected] /512/467-7979
Ways to participatE in scrEEnburn ScreenBurn Arcade ScreenBurn Panels ScreenBurn Evening Events ScreenBurn GuideScreenBurn Sponsorships
past EXhibitors at thE scrEEnburn arcadE have included the champion-ship Game Series, dell, Ubisoft, GameTap, Bigfoot, Independent Game developers Association (IGdA), Seagate Technology, Gamecock, hewlett Packard, cdv software, Entertainment consumers Association (EcA), Wikia Gaming, Wizards of the coast, Sprint, Gamecamp, devry, Electric Sheep company, Frag dolls, choose Interactive, Pixel Mine Productions, EvO Tournaments powered by yaris, verizon FiOS, the PMS clan, Glitch Gaming Apparel, and ecast.
industry EXpErts Who havE bEEn a part oF scrEEnburn panel program-ming include Warren Spector, Will Wright, Jane McGonigal, Richard Garriott, Joi Ito, Sheri Graner Ray, Raph Koster, Justin hall, Susan Wu, Joel Greenberg, John Blakely, lori durham, Wagner James Au, corey Bridges, Sande chen, and many more. Recent panel topics include “ARGs and the Future of Entertainment,” “casual Multi-Player Games: Serious Revenues,” “Marketing to Real People in Second life,” “Pro Gamers: New Extreme Athletes of the 21st century,” and many more.
ScreenBurn arcaDe rateSPurchase a stand at the ScreenBurn Arcade to promote your product or service.
eXHiBitOr eXtraS√ (1) SXSW Interactive conference Registration √ (2) ScreenBurn Arcade Exhibitor Passes per 100 sq. ft. of stand space√ discount on additional registrations when ordered with stand√ hotel booking services for stand staff√ company web page on SXSW.com√ listing in the February 2009 issue of SXSWorld magazine when booked before SXSWorld magazine when booked before SXSWorld
december 5, 2008√ listing and profile in the ScreenBurn Guide
DOuBle StanD • 20' x 10' space • Two 6' skirted tables • Four side chairs
Single StanD • 10' x 10' space • One 6' skirted table • Two side chairs
iSlanD StanD• 20' x 20' open space • Four 6' skirted tables• Eight side chairs• Carpet
30% Discount through Sept. 26
15% Discount through nOv. 14
10% Discount for ads purchased by nOv. 14
inSiDE FronT CoVEr
inSiDE bACk CoVEr
ouTSiDE bACk CoVEr
1/4 pAgE
1/2 pAgE
Full pAgE
CEnTEr SprEAD
385
660
880
2750
ScreenBurn guiDe
B & W CoLor
275
462
743
nA
1155
1045
1320
aD SiZeS
ERIN SANdERSERIN SANdERSdENNIS NGO
1150
1720
3575
SinglE STAnD
DoublE STAnD
iSlAnD STAnD
ScreenBurn
priCEStanD SiZe
SXSw preMier Marketing opportunitieS
platinumtargets platinum, music, gold, Film
and interactive registrants
All-conference Press Suite
All-conference Map of Austin
All-Registrant lounge
All-Registrant Welcome Guide
coffee cup Jackets
Meeting Rooms
Pedicab Taxi Sponsorship
Platinum Registrant lanyards
SXSWorld Magazine InFocus SectionSXSWorld Magazine InFocus SectionSXSWorld
SXSWorld Magazine Promo InsertSXSWorld Magazine Promo InsertSXSWorld
WIP Kiosk (Web-Information-Preview Kiosk)
SXSW.MOBI Sponsorship
SMS Messaging campaign
gold targets interactive, Film, gold and
platinum Badge registrants
day Stage café
hotel Key cards & door hangers
Studio SX Interview Suite
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Black25 / 25 / 25 / 100
Green [Music]68 / 5 / 100 / 0
Blue [Film]74 / 18 / 0 / 0
Orange [Interactive]2 / 70 / 100 / 0
Gold18 / 21 / 100 / 0
Platinum25 / 21 / 19 / 0
Background Yellow0 / 25 / 95 / 0
flexible Marketing
+ promotion at SXSw
2009!
film targets Film, gold and
platinum registrants
Big Bag Sponsorship
Film Awards ceremony
& Pre-Awards Reception
Film Fest Registrant Shuttle Bus
Film Festival Opening Party
Film Festival closing Party
Film Festival Schedule
Pocket Guide
Film Panelists Green Room
Film Registrant lanyards
Filmmakers lounge
Global docs lounge
interactive targets the interactive, gold
and platinum registrants
Big Bag Sponsorship
Interactive Festival Opening Party
Interactive Festival closing Party
Interactive Panelists Green Room
Interactive Party Shuttle Bus
Interactive Registrant lanyards
Interactive Registrant lounge
Interactive Schedule Pocket Guide
Web Awards ceremony –
Primary Sponsor
Web Awards ceremony –
Support Sponsor
Web Awards Finalist Party
musictargets the music and
platinum registrants
Big Bag Sponsorship
day Stage café
Flatstock Poster Show
hotel Key cards & door hangers
Indie label village
Music Festival Pocket Guide
Music Panelist Green Room
Music Registrant lanyards
Showcasing Artist Packet Envelope
Studio SX Interview Suite
closing BBQ/Softball Tournament
Music Welcome dinner
Showcasing Artist lounge
studio sX (saul Williams interview)
JENN SOTO
day stage café (billy bragg)
JENN SOTO
indie village
JOJO MARION
interactive Web awards
JOJO MARION
lanyards
interactive bloghaus
JENN SOTO
pocket guidesh
otel
key
s/d
oor
han
gers
gametap party
JENN SOTO
skateboard demo at adobe party
brush square park party
RIch MERRITT
“i’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and
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– Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman
Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak ccompanyompanyompanyompanyompanyompanyompanyompanyompany
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– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga
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a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and
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– – ccrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassy
offiCial SXSw partieS
Black25 / 25 / 25 / 100
Green [Music]68 / 5 / 100 / 0
Blue [Film]74 / 18 / 0 / 0
Orange [Interactive]2 / 70 / 100 / 0
Gold18 / 21 / 100 / 0
Platinum25 / 21 / 19 / 0
Background Yellow0 / 25 / 95 / 0
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SXSW muSic, Film & interactive:
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let high Beam, the official party planning company for SXSW, optimize your marketing efforts with a creative networking event that will be promoted on the SXSW website and in the Program Guide. Whether in a nightclub, party tent, restaurant or parking lot, an official party is the perfect way to get exposure or reinforce your marketing message.
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hIGh BEAM EvENTS512-419-9401
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SXSw big bag inSertSThE SXSW REGISTRANT BIG BAG guarantees your promotional materials are distributed to the hands of every attendee. Each conference has a dedicated bag – Film, Interactive and Music – for connecting you with a specific audience, for announcing your official event during SXSWeek, reinforcing your brand or making an introduction to the worthy SXSWester, placement in the SXSW Big Bag gets the job done.
NEW for SXSW 2009 – One-Stop Specialty Promotional Items with attention paid towards Green consciousness. SXSW has researched Green Promotional items and negotiated the lowest prices for many items. A SXSW Sales Rep can provide you a list of offerings and prices.
PROJEcTEd INSERT QUANTITIES: Music - 12,000 - 13,500 Interactive - 7,500 - 9,000 Film - 6,000 - 7,500
November 25, 2008 - Precise insert quanties communicated to clients via email
see sxsW.CoM/hoteLs for all available hotels, rates, amenities and maps.
Important reservatIon Info - please read carefully:
hoW to book: Register and book hotels online at sxsw.com/register.
Who can book: SXSW registrants, panelists, exhibitors, and festival artists can reserve hotel rooms through the SXSW housing desk. your status with SXSW must be confirmed before you can make a reservation.
WhEn to book: The most popular hotels will sell out almost immediately and others will sell out by december or January. There is no deadline for reservations – the housing desk will continue booking available hotels onsite – but you should act quickly to get your desired hotel.
ratEs: hotel rates are shown in US$ per night based on number of guests in the room (1/2/3/4 people). Rates do not include 15% occupancy tax or personal charges. Note that some hotels offer lower rates during SXSW Interactive/Film (March 13-17, 2009). Priority for rooms with 2 beds will be given to requests listing multiple registrants.
star ratings: General indicator of hotel quality and service ranging from best luxury (★★★★★) to limited service (★★).
distancE FroM convEntion cEntEr: Indicates distance (in blocks or miles) from the Austin convention center (Neches & 4th Street entrance).
changEs: Make all changes and cancellations with the SXSW housing desk (NOT ThE hOTEl) online at sxsw.com/registrant_directory. Or email [email protected] or phone 512-467-7979 and ask for the housing desk.
guarantEE/dEposit: All hotels reservations require a valid credit card. Some hotels will charge a deposit – read the description carefully.
pEnaltiEs: your hotel confirmation will state the hotel’s penalty for late cancellations (usu-ally 1 or 2 nights for no-shows or cancellation 48 hours to 7 days before scheduled check-in). Some hotels will charge a penalty for checkouts before scheduled departure date.
shoWcasing artists: do not book a hotel now unless you are buying a registration. your showcase confirmation letter will provide hotel booking instructions.
hotel reServationS through SXSw
see sxsW.CoM/traveL for more information
SXSW 2009 air travel SXSW is investigating the best options for attendees to book their air travel to Austin for SXSW 2009. discount information will be posted online at sxsw.com/travel as it becomes available.
SXSWeeK 2009 rent car DiScOuntS SXSW is negotiating rent car discounts in Austin for SXSW 2009 attendees. discount information will be posted online at sxsw.com/travel as it becomes available.
tranSatlantic air travel SXSW’s preferred air travel vendor from in and around the UK is Media Travel lTd / mediatravel.com contact Sara howden: [email protected] Phone: 0044-20-7627-2200
auStralia / neW ZealanD air travel SXSW’s preferred air travel vendor from Australia and New Zealand is Entertainment TravelManagers / travelmanagers.com.au contact Brad Thomas: [email protected] Phone: 61-02 8062 6442
travel to SXSw
proMoTionAl inSErTS
publiCATion inSErT
840
1754
1465
3450
Film Or interactive muSictype OF inSert
rEgistEr by sEptEMbEr 26 For loWEst rEgistration ratE and largEst hotEl sElEction…
See sxsw.com/hotels for all available hotels, rates, amenities and maps.
SXSw hotelS register anD Book your hoteL onLine at the saMe tiMe. sxsw.com/attend
Hilton austin - downtown ★★★★½
sxsW rates: $215/$235/$255/$275
500 e. 4th St. / across the street from austin convention center (acc)Minimum: 3 nights. Upgrade to Exec Level $30 per night.
SXSW HeaDquarterS HOtel: The deluxe Austin Hilton Downtown is the closest hotel to all SXSW activities at the Convention Center. The Hilton features WiFi, mini-bars, full-service health club, outdoor pool, 24-hour room service, and oversize desks.
laquinta - capitol ★★
sxsW rates $127/$137/$137/$137
300 e. 11th / 9 blocks from acc Walk to 6th St. Free continental breakfast. Free local calls. Free HS internet. Outdoor Pool.
Four Seasons ★★★★★ Music $395/$395/NA/NAfilm/ia $355/$355/NA/NA98 San Jacinto / 5 blocks from acc
Luxury on Town Lake. WiFi. Min: 3 nights. Deposit: 1 night. Cityview deduct $50/night ($55 F/IA).
Holiday inn - town lake ★★★
Music $137/$137/$137/$137film/ia $127/$127/$127/$12720 n. iH-35 / 13 blocks from accFull Service hotel on Town Lake. Free WiFi. Outdoor pool. Free airport shuttle.
intercontinental S.F.a. ★★★★½
sxsW rates: $239/$239/NA/NA
701 congress / 6 blocks from accLuxury historic hotel - 1 block from 6th Street. Deposit: 1 night. Club level: Add $40 per night.
radisson Downtown ★★★½
sxsW rates: $185/$195/$205/$205
1st & congress / 6 blocks from accFull Service. Pool overlooking Town Lake. 5 blocks to 6th Street. Suites: Tower king $225. Concierge level: $250-290. Deposit: 1 night.
Hilton garden inn ★★★½
sxsW rates: $173/$173/$193/$193
5th & iH-35 / 3 blocks from accFull Service. One block to 6th St.clubs. Fitness center. Rooftop restaurant.
embassy Suites - downtown ★★★½
sxsW rates: $195/$195/$205/$205
300 S. congress / 10 blocks from accAll-suites. Near Warehouse District. WiFi. Free breakfast & evening reception. 2 TVs, 2-line phones.
Driskill Hotel ★★★★½
sxsW rates: $275/$275/NA/NA
6th & Brazos / 5 blocks from accLuxury historic hotel on 6th St. Free WiFi. Min: 3 nights. 4 night minimum stay in Suites. Deposit:1 night.
courtyard marriott - downtown ★★★
sxsW rates: $206/$206/$206/$206
300 e. 4th St. / 1 block from accLimited Service. Free WIFI. Large desk. Fitness Center. Champions Restaurant & Sports Bar.
Doubletree Hotel - university ★★★
Music $156/$156/$156/$156film/ia $146/$146/$146/$146mlK at i-35 / 14 blocks from accFull Service. Free broadband internet. Free parking. Fitness center. Close to 6th Street.
Omni - downtown ★★★★
sxsW rates: $199/$214/$229/$244
7th & San Jacinto / 5 blocks from accFree WiFi. Min: 3 nights, 4 nights for Suites.Dep: 2 nights. Club level: Add $30 per night.
Hampton inn & Suites ★★★
sxsW rates: $189/$199/$199/$199
200 San Jacinto / 4 blocks from acc Limited Service. Free HS internet. Outdoor pool. Free breakfast. Studio king: $229.
Sheraton austin ★★★★
sxsW rates: $184/$194/$204/$204
701 e. 11th / 9 blocks from accFull Service. Located in the Red River club district. Great indoor/outdoor pool. HS internet. Club level: Add $30 per night.
residence inn - downtown ★★★½
sxsW rates: $217/$217/$217/$217
300 e. 4th St. / 1 block from accMinimum: 5 nights. (Platinum & Film priority: 7+ nights) 1 Bdrm Suite: $240. Limited service. Free WIFI. Free hot breakfast. Fitness Center.
Doubletree guest Suites ★★★½
sxsW rates: $180/$180/$193/$193
303 W. 15th / 17 blocks from accAll suites w/full kitchens. Full service. Swimming pool. Step outdoor balconies available.
Hyatt regency austin ★★★★
sxsW rates: $194/$194/$219/$244
208 Barton Springs / 11 blocks from accNext to Auditorium Shores and across from the Warehouse District. WiFi. Deposit: 1 night. Riverview: +$30/night.
at&t conference center ★★★★
sxsW rates: $209/$209/$209/$209
1900 university ave. / 1.7 miles from accAustin’s newest downtown hotel is LEED certified. Full service hotel. 5 minutes from the convention center.
Wyndham garden Hotel ★★★
sxsW rates: $108/$108/$108/$108
3401 S. i-35 / 3.3 miles from accFull Service. Conveniently located. Outdoor pool. Free parking. Free Downtown & Airport Shuttle. 1-Bedroom Pool Side Suite: $133.
Omni Southpark ★★★★
sxsW rates: $165/$165/$175/$175
4140 governor’s row / 4.1 miles from accFull Service. Upscale Trinity Spa. Free parking. Airport Shuttle. Outdoor pool.
clarion inn & Suites ★★½
sxsW rates: $109/$112/$112/$112
2200 S. iH-35 / 1.7 miles from accFree HS internet. Outdoor pool. Free parking. Marco Polo restaurant.
marriott austin - south ★★★★
sxsW rates: $174/$194/$194/$194
4415 S. i-35 / 4.1 miles from accFull Service . 10 minutes from downtown and clubs. Free parking.
la quinta - oltorf ★★
sxsW rates: $99/$109/$109/$109
1603 e. Oltorf Blvd. / 2.5 miles from acc5 minutes to Downtown. Outdoor pool. Free Parking. Free WiFi.
embassy Suites - central ★★★½
sxsW rates: $162/$172/$182/$192
5901 n. i-35 / 4.5 miles from accAll Suites. 10 story tropical atrium. WiFi. Free breakfast and evening reception. 2 TVs and phone lines.
Doubletree Hotel austin ★★★★
sxsW rates: $164/$164/$174/$174
6505 n. i-35 / 5.0 miles from accFull Service. Elegant Spanish Colonial style.HS internet.
courtyard marriott - airport ★★★
sxsW rates: $153/$163/$163/$163
7808 e Ben White Blvd. / 5.0 miles from acc Complimentary breakfast, internet service, airport shuttle and parking. Just minutes to downtown and the convention center.
crowne plaza ★★★½
sxsW rates: $136/$156/$176/$196
6121 n. i-35 / 4.8 miles from accFull Service. Outdoor pool, free WiFi and free parking. 10 minutes to Downtown.
radisson north ★★★
sxsW rates: $130/$130/$130/$130
6000 middle Fiskville rd. / 5.0 miles from accConveniently located 10 minutes north of downtown. All rooms have a private balocony.
courtyard marriott - central ★★★
sxsW rates: $129/$129/$129/$129
5660 n. i-35 / 5.0 miles from acc Free parking. 10 minutes to Downtown. Free WiFi.
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