swz|maritime for professionals in the maritime industry · 2018. 4. 9. · draw on high-level...
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magazine | website | newsletter | social media | search engine marketing
SWZ|MARITIME for Professionals in the Maritime Industry
Flying Focus
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WHAT CAN SWZ|MARITIME DO FOR YOU? SWZ|Maritime Is the Information Platform for the Maritime Sector
The unique combination of the magazine, website, newsletters and SEM solutions delineates SWZ|Maritime as an authority and complete interlocutor for professionals in the maritime and nautical sector. The magazine provides professional and visually appealing insights into current technological developments. Technology is the foundation of SWZ|Maritime. Next to technology, SWZ|Maritime gives overviews of the (national and international) market and includes features on the industry’s people, education, projects and products.
Target Group SWZ|Maritime’s target group spans the entire maritime sector and is disseminated among individuals as well as companies and institutions that are professionally involved in the maritime industry. The target group consists of managers, engineers, seafarers, maritime engineering students and experts in maritime, nautical and offshore technology. SWZ|Maritime is distributed to the members of the KNVTS, Nautilus and the NVKK.
10 Reasons to Advertise 1. Bolster brand awareness among professionals in the maritime sector. 2. Draw on high-level executives, engineers, seafarers, maritime engineering students and experts in the maritime, nautical and offshore industry. 3. Present your services and innovations to your target group in a clear column format. 4. Attract more participants to your event and announce your participation in
workshops or courses. 5. SWZ offers multimedia solutions to engage the maritime sector. A mix
of online en offline is certainly effective. 6. SWZ is a strong and reliable brand with an average reach of 13,500 readers
per issue and 5,200 maritime professionals online, including 1,500 newsletter subscribers.
7. Recruit professionals from the maritime industry through three channels: website, newsletter and the magazine.
8. Visibly in line with the current themes of the target group. 9. Cultivate personal contact with new customers. 10. SWZ can help you with effective online campaigns and enrich your knowledge
in the field of online marketing through different SEM services.
■ Circulation magazine 4,500
■ www.swzonline.nl 2,100 Unique visitors a month
■ www.swzonline.nl 5,200 Pageviews a month
■ Newsletter 1,500
■ Total reach 13,500
7.600
2,100 Online a month
4,500 Print per issue
Bereik
Meyer Werft
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THE MAGAZINE SWZ|Maritime | The Information Platform for the Maritime Sector SWZ|Maritime is published 11 times a year and is a respected title in the industry with a lucrative circulation projection. SWZ|Maritime is essential for professionals in the maritime and nautical sector. The magazines provide a professional and visually compelling insight into the latest developments in maritime technology.
Publishing Schedule SWZ|Maritime 2018:
Edition Theme Closing date advertisements
Submitting advertisements
Publication date
1. - 09 January 2018 18 January 2018 30 January 2018 2. Rising talent/youth 05 February 2018 13 February 2018 23 February 2018 3. (Super)yachts 06 March 2018 08 March 2018 27 March 2018 4. Public transport by water 03 April 2018 05 April 2018 24 April 2018 5. Digitization 07 May 2018 10 May 2018 29 May 2018 6. Wind Assisted Propulsion (WASP) / hydrogen 04 June 2018 05 June 2018 22 June 2018 7/8. SMM Hamburg 09 July 2018 10 July 2018 27 July 2018 9. Fisheries 03 September 2018 04 September 2018 21 September 2018 10. Maritime Awards Gala 08 October 2018 09 October 2018 26 October 2018 11. Marine 05 November 2018 06 November 2018 23 November 2018 12. Country special 03 December 2018 04 December 2018 21 December 2018
■ Circulation magazine: 4,500 ■ Shared reading factor: 3 ■ True reach: 13,500
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THE WEBSITE SWZ|Maritime | The information platform for the Maritime Sector
SWZonline SWZonline is the leading website for professionals in the maritime industry. The site offers cutting edge news on a daily basis, background information, an event calendar, online company guide, videos, photo albums and interesting dossiers. The website offers you additional opportunities to present your company to the maritime sector. The visitors consult SWZ|Maritime because it offers current, extensive and relevant information.
Facts SWZonline • 2.100 unique visitors and 5,200 page views a month. • Find new employees by placing a vacancy on the website. • Digital magazine available exclusively to subscribers. • Expand your online attention with a mini-site: a private website within SWZonline, optimised for Google.
FULL BANNER 468 x 60 pixels File size: max. 49 kb File formats: gif, jpg, swf* (*max 39 kb) LARGE RECTANGLE 336 x 280 pixels File size: max. 49 kb File formats: gif, jpg, swf* (*max 39 kb) LOGOLINK On the homepage, 60 x 30 pixels File formats: gif, jpg, png (40 text characters)
MINISITE Your own mini-site within the SWZonline domain. You will profit from SWZonline’s high visitor frequency.
COMPANY PROFILE Maritime Search. Place your logo on the SWZ website, in the company register Maritime Search in the SWZ|Maritime magazine (11 editions).
VACANCIES Place your vacancy on SWZ|Maritime’s website and in the digital newsletter.
FILES You can find different files on the SWZ website about topical issues. You can present your company in one of these topics and place your logo in a file.
■ Unieke bezoekers: 2.100 per maand ■ Pageviews: 5.200 per maand
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THE NEWSLETTER SWZ|Maritime | The information platform for the Maritime Sector
The digital newsletter informs the reader twice a month of the latest news in the maritime sector. SWZ|Maritime’s newsletter is linked to www.SWZonline.nl. A banner or advertorial in the newsletter offers you additional exposure.
RICH MEDIA CAMPAGNES Rich media campaigns are online advertising campaigns that stand out through visual effects, special sizes and the use of video and audio.
SOCIAL MEDIA There are multiple options to strengthen your brand, sell your products and services or gain visitors for your events through our social networks. For example, you can reach the majority of your target group with a Tweet on SWZ’s Twitter account or by directly engaging our followers on social media in conversation.
■ Custom selected news in your target audience’s mailbox, twice a month
■ 1,500 registered subscribers
FULL BANNER IN NEWSLETTERS 468 x 60 pixels File size: max. 50 kb File format: gif (non-animated), jpg (no swf-format) ADVERTORIAL IN NEWSLETTERS Placed between editorial pieces File size: 135 x 200 pixels File format: gif (non-animated), jpg (no swf-format) max. 450 characters (in English) The advertorial contains a promotional text of approximately three lines that links to the full text of the advertorial on www.SWZonline.nl through a ‘read more’ link. The online advertorial can consist of text and/or visual material. GRAPHIC ADVERTORIAL IN NEWSLETTERS Placed between editorial pieces Format: 135 x 200 pixels File size: max. 99 kb File format: gif (non-animated), jpg (no swf-format)
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LET GOOGLE FIND YOU! SWZ|Maritime can help you increase your visibility! SWZ|Maritime offers marketing services to improve:
■ Your visibility in Google ■ Your online reach ■ Your online revenue ■ The number of exclusive website visitors ■ Cost efficiency! Achieve your goals and the right approach with the assistance of SWZ|Maritime. It is becoming ever more important to have potential clients find you on Google. By increasing your visibility, your clients can contact you with greater ease. SWZ|Maritime offers state-of-the-art services that help you achieve this and allow you to score with your website. Through applying Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) to your website your marketing revenue will increase. Do not get left behind and make sure you are found in the 88 billion monthly searches in Google! QUICKSCAN A Quick Scan offers you immediate insight into what can be improved on your website. You will receive a clear report with the most crucial SEO adjustments needed to improve your website. Free of charge when combined with a consultation (worth € 250) KEYWORD ANALYSIS You are not sure which keywords your target group uses to search on the Internet? Or are you having trouble analysing the online market? The SEM-team offers you a custom Keyword Analysis so that you know what your prospects are. € 250 (once-off analysis) LINKBUILDING Through a Link Building campaign you can improve the online power of your website. It increases your popularity with the search engine and improves your position. From € 800 LANDING PAGES Landing pages are designed to get a better position in Google. The advantage is that they can be created quickly and efficiently with a significant increase in visitors in a relatively short time. From € 200 a month. Minimum period 12 months. LOCAL PRESENCE With Local Presence, your website is meticulously structured using the right keywords to ensure excellent visibility. Your address will immediately pop up when a client, who is within 25 km from your business, searches for products or services you offer. From € 250. ADWORDS Let our Google AdWords professionals create a campaign with you that matches your goals. With prime campaign management and within your predefined budget, we make sure you achieve optimum visibility in Google. From € 250. WEBSITE ADVICE We offer different forms of advice, training and monitoring to improve your website’s scores. This ensures a website that meets the search engines’ requirements and allows you to achieve continuous optimal results. From € 200.
More than 94% of the Dutch are online and over 50% own a smartphone. Do you know whether your website meets (mobile) demands to optimally reach your clients?
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THE RATES SWZ|Maritime | The information platform for the Maritime Sector
THE MAGAZINE Sizes Trim area 1/1 page 225 x 297 mm 1/1 page full bleed 231 x 303 mm Type area Portrait Landscape 1/1 page 195 x 255 mm - 1/2 page 95 x 255 mm 195 x 125 mm 1/4 page 95 x 125 mm 195 x 60 mm Advertising rates SWZ|Maritime Full colour 1/1 pagina € 3,180 1/2 pagina € 1,800 1/4 pagina € 980 Advertising company register Maritime Search € 1,335 Profile and your logo on www.swzonline.nl and in the company register Maritime Search in the SWZ|Maritime Magazine (11 editions) Other options Leaflet upon request (e.g. for extra attention for your new product or service) Attached leaflet upon request (e.g. for the programme of your event) Stick- on + 1/1 advertisement upon request (e.g. for direct response to your promotion) Fold-out cover upon request (e.g. for publishing your organisation’s calendar) Advertorial € 3,175 (e.g. for discussing your (new) product (incl. formatting) or service in an editorial) Booklet upon request (e.g. for celebrating an anniversary) THE WEBSITE Banner rates per month (in euro’s) Banner Format 1 month Large Rectangle 468 x 60 px € 1,500 1 (5 per position) Logo links 60 x 30 px € 260 2 (5 per position), 40 text characters
Banner Formaat 1 maand Full banner 468 x 60 px € 700 2 ( 4 per position) Advertorial ± 250 woorden € 650 Own page Rich media bannering - upon request Mini site SWZ - € 300 (min. period 1 year) Minisite SWZ and Schuttevaer - € 250 (min, period 1 year) Visibility A large rectangle is run-of-site (excluding our own marketing and advertorial pages). The full banner is placed on the homepage and all overview pages (projects, news, dossiers and events calendar). Company profile Maritime Search € 1,335 (company profile - Logo on www.swzonline.nl and in the company register Maritime Search in the SWZ|Maritime magazine) (11 editions) Vacancies € 435 (Placed on the website and in the digital newsletter, 1 month) Multimedia vacancies package € 3,520 (1/1 page in the SWZ|Maritime magazine, vacancies 4 weeks on SWZonline.nl and in the newsletter) Multimedia vacancies package € 2,260 (1/2 page in the SWZ|Maritime magazine, vacancies 4 weeks on SWZonline.nl and in the newsletter) Files € 950 There are several dossiers on the SWZ website about current topics. You can present your company with one of these subjects, and you can place your logo in a file) THE NEWSLETTER Full banner 468 x 60 px € 515 a month Text advertorial 245 characters + logo € 175 a time Graphic advertorial 135 x 200 px € 150 a time Discount 3 months 10% 6 months 20% 12 months 35% Product of the month upon request Placing your press release upon request All rates are in euros excluding VAT per placement. Temporary changes are reserved. All agreements are signed with MYbusinessmedia based on the terms and conditions of which a copy will be sent on request.
MULTIMEDIA ENTRY PACKAGE
Special rate: € 3,295 (Normal rate € 4,345)
1/1 page in the magazine Full banner (1 month) on the website Full banner (1 month) in the digital newsletter
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GENERAL INFORMATION SWZ|Maritime | The information platform for the Maritime Sector Submitting Advertising Material We need to receive your advertising material as a certified PDF document before the ad material deadline. You can send your material to [email protected] mentioning SWZ|Maritime and the issue number. Technical costs will be charged for material that cannot readily be included. Should you have any queries concerning the material please call the order supervision department on 0031-(0)570 50 43 00.
Submitting Inserts and Leaflets We need to receive your material before the ad material deadline at the following address: Sikkens Grafische Afwerkers | attn: Vincent Buitenhuis, mentioning SWZ|Maritime, the issue number and the order number | Staverenstraat 13 | 7418 CJ Deventer.
Submitting Banner Material You can send your banner material to the Online Traffic Department at [email protected]. Banner submission dates to be determined in consultation with your media consultant.
What can SWZ Maritime do for you? Ask for the possibilities! Contact one of our media consultants:
Joop Sluiter | 06 53 37 42 34 | [email protected] Arie van Wiggen | 06 20 41 60 79 | [email protected] René Enkelaar | 06 20 49 70 56 | [email protected]
Publishing company MYbusinessmedia | Mr. H.F. de Boerlaan 28 | 7417 DA Deventer | Postbus 58 | 7400 AB Deventer | T: +31 (0)570 504 325 | www.mybusinessmedia.nl | [email protected] | Brandmanager Dirk van der Meulen | Editor-in-chief A.A. Oosting | Web-editor Mariska Buitendijk | E-mail [email protected] Subscriptions [email protected] Media consultants Joop Sluiter 06 533 742 34, [email protected]; Arie van Wiggen 06 204 160 79, [email protected]; René Enkelaar 06 204 970 56, [email protected]