swyn (share with your network): email + social
DESCRIPTION
DJ Waldow and Jason Falls discuss the power of incorporating Share With Your Network (SWYN) features within your email campaigns to increase reach, pinpoint key influencers/brand ambassadors, and grow your list.TRANSCRIPT
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
2010’s “It” Couple? Email & Social Media
2010’s “It” Couple? Email & Social Media
DJ Waldow, Blue Sky FactoryJason Falls, Social Media Explorer
January 27, 2010Twitter: #bsfwebinar
Copyright 2010 Blue Sky Factory
Jason and DJ Talk Email & Social
Copyright 2010 Blue Sky Factory
About Blue Sky Factory
• Email Service Provider (ESP)
• Self-service, Full-service, Hybrid
• Known for “digital glue” – email + social (SWYN)
• New features/functionality being added to Publicaster (our application) as I read this
Copyright 2010 Blue Sky Factory
The Next 30+ MinutesThe Next 30+ Minutes
• Why email marketing is considered the digital glue of social media
• How email & social media can work together to garner real results for your campaigns
• What exactly SWYN means
• Ways to incorporate SWYN into your email campaigns with real world examples
• What the future of email & social holds
Copyright 2010 Blue Sky Factory
Email Marketing – The Digital Glue
No.More.
Written.Words.
Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital
Glue
Copyright 2010 Blue Sky Factory
Email + Social: Working Together
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
What is Share With Your Network (SWYN)?
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Copyright 2010 Blue Sky Factory
Image Credit
Image Credit
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Why is SWYN Important?
1. Makes your messages more powerful & effective
2. Extends the reach of your emails
3. Pinpoints influential brand ambassadors
4. Grows your email database
5. All the cool kids are doing it
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Image/post credit
SocialTwist Social Media Sharing Trends 2009(Tell-A-Friend)
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Makes your messages more powerful & effective
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Extends the reach of your emails
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Pinpoints influential brand ambassadors
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Grows your email database
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Email + Social: Working TogetherAll the cool kids are doing it
Copyright 2010 Blue Sky FactoryAll few of the cool kids…
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
Copyright 2010 Blue Sky Factory
The Future of Email & Social
Copyright 2010 Blue Sky Factory
The Future of Email + SocialThe Future of Email + Social
1. Email is not dead.
2. Social is here to stay.
3. Social forces better – more shareable – content.
4. Move from basic SWYN to more advanced functionality.
5. Social Media will quickly catch up to email marketing.
Copyright 2010 Blue Sky Factory
The Future of SWYNThe Future of SWYN
Download full report
Copyright 2010 Blue Sky Factory
Connect with Jason and DJ
[email protected]@jasonfalls
[email protected]@djwaldow