s.w.o.t. s.w.o.t. – the basis for successful businesses · 2013-09-25 · sample visions...
TRANSCRIPT
SWOT – The Basis for Successful Businesses
© CSM Consulting Solutions, Inc. June, 2010 1
S.W.O.T. S.W.O.T. ––
The Basis for The Basis for
Successful BusinessesSuccessful Businesses
Tuesday, June 29, 2010 Charlotte Mordini
CSM Consulting Solutions, Inc.
Email: [email protected]: 414.745.7190
The Best is Yet to Come!
Session ObjectivesSession Objectives
•Framework to think and focus strategically
•Learn -
– how to identify your business’ SWOT
– how to pinpoint areas for growth / improvement
– how to position your business for success
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Strategic Planning
•Define the reason for being
• Identify future direction / ideal position
•Create an action plan / a TO DO list / roadmap
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Why do it?
•Defines and shapes
• Improved decision making
•Pro-active involvement / buy-in
•Everyone on same page
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How does it help?
•Enhances responsiveness and improves performance
•Assists budget preparation
•Sound business practices
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How does it help?
•Creates common purpose /direction
•Pro-active versus reactive
•Fresh and relevant
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•Core values
•Vision
•Mission
•SWOT
•Key Focus Areas
• Implementation Plan
•Review / Revise
The Basics -
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The Strategic Plan
•Future focused road map
•Guides decision making
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Vision
•Describes what the business wants/should look like in the future
•Defines what it aspires to achieve
•More than just a set of hopes or wishes; the vision is a destination
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Sample Visions
• "To bring inspiration and innovation to every athlete in the World.“
• “To become the world’s favorite convenience fun foods company.”
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BPAA Vision
“To make bowling centers
the destination of choice by all.”
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Mission
•Reason for being
•With / for whom
•Distinctive competence
•Why
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Sample Mission Statement
“We fulfill dreams through the experiences of motorcycling, by
providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and
services in selected market segments.”
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Sample Mission Statement
“We create happiness
by providing the finest
in entertainment
for people of all ages.”
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BPAA Mission Statement
“BPAA is the voice of the
bowling industry.
Our mission is to enhance the
profitability of our members.”
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“SWOT Analysis”
• Internal assessment
••SStrengthstrengths
••WWeaknesseseaknesses
•External assessment
••OOpportunitiespportunities
••TThreatshreats
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Internal Assessment
•Answers question: How well are we delivering our mission / fulfilling our purpose?
•Strengths
•Weaknesses
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Strengths
•Current internal capabilities
•Areas of superiorperformance
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Weaknesses
•Areas of substandard or poor performance
•Prevent or inhibit fulfilling mission or purpose
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External Assessment
•Answers question: What will help and/or hurt us in the fulfillment of our mission?
•Opportunities
•Threats
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Opportunities
•External trends or events to take advantage of to grow and improve
•Use as energizers
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© CSM Consulting Solutions, Inc. June, 2010 8
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Threats
•External, uncontrollable, factual events and existing situations
•Barriers, obstacles or problems that can prevent success
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“SWOT Analysis”
AKA - identification and analysis of:
•Strengths
•Weaknesses
•Opportunities
•Threats
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Key Focus Areas
•Critical issues the businessmust address; a.k.a. Priority Issues
•Derived from the SWOT analysis
•Highest priority / timing is critical
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© CSM Consulting Solutions, Inc. June, 2010 9
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Action Plan
•Commit to writing whatwill be done to addresseach Priority Area
•Assures / maintains delivery of mission
•Reviewed / updated regularly
•TO DO list
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Review
•Regular review of action plan components, at least quarterly
•Ensure accountability of responsible parties
•Keeps the strategic plan on-track
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Summary
•Think and focus strategically
•SWOT
•Growth / improvement
•Success
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© CSM Consulting Solutions, Inc. June, 2010 10
The Best is Yet to Come!
Summary
The Best is Yet to Come!
Need Planning Help?
Please contact…
Charlotte MordiniCharlotte Mordini
CSM Consulting Solutions, Inc.CSM Consulting Solutions, Inc.
Email: [email protected]: [email protected]
Phone: 414.745.7190Phone: 414.745.7190