SWOT analysis of Bharti Airtel

Group 8 MembersR. Tarun Kumar 1021325Ranjith Kumar 1021326Raunak Doshi 1021327Linta Thomas 1021344

Kritika Sethi 1021343

STRENGTHS

Brand ValueBiggest telecom provider in IndiaStrategic alliancesExpanded to different verticalsPAN India presenceStrategic outsourcing modelBharti infratel (tower arm)IT solutions agreement IBMIntegrated operations

WEAKNESSES

Relatively weak corporate houseDecreasing ARPU in IndiaHigh competition among youth segmentTowers ownership

OPPORTUNITIES

India is still a huge marketInternational presenceNew technologies like 3G, 4G etc.Diversified servicesExpanding its presence in retail, insurance

THREATS

Increasing competitionTRAI (DoT) regulationsThreat looming over job lossesBad strategy of merging 3 biz arms

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