SWOT analysisSWOT analysis

InternalInternal Strengths (strong points of the firm)Strengths (strong points of the firm) Weaknesses (current problems)Weaknesses (current problems)

ExternalExternal Opportunities (potential benefits that may arise in Opportunities (potential benefits that may arise in

the future)the future) Threats (potential problems that may arise in the Threats (potential problems that may arise in the

future)future)

BPSBPS

Strengths might include:Strengths might include:

Established reputationEstablished reputation Excellent exam resultsExcellent exam results Environment and facilitiesEnvironment and facilities Quality staff??Quality staff?? Thai export awardThai export award The word ‘British’The word ‘British’

BPSBPS

Weaknesses might include:Weaknesses might include: School has grown too quicklySchool has grown too quickly High staff turnover??High staff turnover?? English language onlyEnglish language only Large amount of $ debtsLarge amount of $ debts No boarding facilitiesNo boarding facilities Fee increasesFee increases

BPSBPS

Opportunities might include:Opportunities might include: Location re new airportLocation re new airport Location re expansion possibilitiesLocation re expansion possibilities Stronger Thai economy, new Stronger Thai economy, new

international firmsinternational firms Sky train linkSky train link

BPSBPS

Threats might include:Threats might include: Local competitionLocal competition Weakening Thai baht & very large $ Weakening Thai baht & very large $

borrowingsborrowings Worsening congestionWorsening congestion

PEST AnalysisPEST Analysis

A PEST examines the wider A PEST examines the wider environment by looking at the entire environment by looking at the entire industry or economy as opposed to a industry or economy as opposed to a single firmsingle firm

PoliticalPolitical EconomicEconomic SocialSocial TechnologicalTechnological

EducationEducationPoliticalPolitical

Stable governmentStable governmentEncourages educationEncourages educationFew labour barriersFew labour barriers

EconomicEconomicStrong economyStrong economyHigh income residentsHigh income residentsLarge international Large international communitycommunity

SocialSocialEducation highly Education highly valuedvalued

TechnologicalTechnologicalUp to dateUp to dateRapid changes put a Rapid changes put a strain on budgetstrain on budget