swot analysis for establishing a new study centre
TRANSCRIPT
SWOT analysis for establishing a new study centre in a city having
competitive market scenario.
Presentation by
Aniruddh Gauttam
Establishment of purpose of study and methodology
Business Growth
• Revenue Growth• Recognition Growth
Consistent Stability
• Smooth operation• Control over competition
Brand Support
• Increased Results
• Increased Value
Establishment of purpose of study and methodology
• Availability of target students
• Environment of Study
• Academic past of city
• Average Fee Structure
Potential Evaluation
• Type of existing competition
• Potential of competition
• Future profile of them
Competition Mapping
• Establishment of 4 P’s
• Enter in the City
Strategy Formulation
Potential Evaluation• School potential of City
• Catchment area potentialAvailability of target
students
• Satisfaction level of schools
• Quality of academic deliveryEnvironment of Study
• Analysis of existing Institutes
• Analysis of existing ResultsAcademic past of city
• Analysis of existing fee structure
• Study of existing payment patternAverage Fee Structure
Sco
pe
Stu
dy
Competition Mapping• Organized or unorganized
• Ethical or unethicalType of existing
competition
• Satisfaction level of students
• Quality of academic delivery
• Brand & Faculty strength
• Analysis of USP’s & weakness
• Faculty poaching possibility
Potential of competition
• Forecasting of counter strategy
• Forecasting of expansion planFuture profile of
competition
Res
ista
nce
Stu
dy
Strategy Formulation
Establishment of 4 P’s
Product Selection
IIT-JEE/ AIEEE/Pre-
Medical/ PCCP
Place Selection
Selection of strategically
helpful locations for centre
Price Determination
Strategically decided fee plans for price
war/ premium creation
Promotion Plan
Focused and communicative
promo with back up
• To Minimize Risk• To Explore New Horizon
• To Convert them in Strength
• To Optimize the Gain
Strength Weakness
ThreatOpportunity
• To Optimize the Gain
Strength
Brand SupportBest
Study Material
Excellent Track
Record
Expert faculty and
Management
Competent
Methodology
• To Convert them in to the StrengthWeakness
Unavailability of reference market
New Institute’s Image
• To Explore New Horizon
Opportunity
Scope for expansion
Increase in student base
Platform for new course
Control over competition
Prevent the growth of
competition
Checkpoint for new
competition
Achievement of Economics
of scale
Resource optimization at lower cost
Increase in threshold capacity