Differentiated Instructions

Understanding By

Design

• Title: Pinoy Entreprenor : A Series on Filipino Money-making Ventures

( Business Basics 1 )

• Subject Matter: The SWOT Analysis

• Author: Maurice Checa- Sabio

• Copy Right: 2001

• Brief DescriptionThis lesson will help the students identify their

strengths, and weaknesses, as well as opportunities and threats. At the same time, it will aid them in organizing these factors to help them increase their chances to succeed in business.

KL1 : The students should be able to

define the Marketing strategies and SWOT

Analysis.

• Strengths – are positive or favorable

characteristics of a person.

• Opportunities – are conditions favorable to the

attainment of a goal.

• Weaknesses – are negative or unfavorable

characteristics of a person.

• Threats – are indications of possible harm or

trouble.

• Marketing Strategies – are courses of action one

does to sell the products or services

of a firm.

KL2 : The students are able to

identify the SWOT Analysis.

STRENGTHS

WEAKNESSES

opportunities

THREATS

KL3 : The students are able to

assess their own SWOT using the prescribed form. Ex.

McDonald’s corp.

1. Strength ???

2. Weaknesses ???

3. Opportunities ??

4. Threat ???

McDonald’s SWOT analysis

1. STRENGTH• Largest fast food market share in the world

• Brand recognition valued at $40 billion

• $2 billion advertising budget

• Locally adapted food menus

• Partnerships with best brands

• More than 80% of restaurants are owned by

independent franchisees

• Children targeting

2. WEAKNESSES• Negative publicity

• Unhealthy food menu

• Mac Job and high employee

turnover

• Low differentiation

3.OPPORTUNITIES

• Increasing demand for

healthier food

• Home meal delivery

• Full adaptation of its new

practices

• Changing customer habits

and new customer groups

4. THREAT

• Saturated fast food markets in the

developed economies

• Trend towards healthy eating

• Local fast food restaurant chains

• Currency fluctuations

• Lawsuits against McDonald’s

KL4 : The students are able to

choose the best answer.

a. Strength

2. Insufficient marketing strategy is an example

of a/an__________.

a. Strength c. Opportunity

b. Weakness d. Threat

1. The presence of good skills among employees is an example of __________.

a. Strength c. Opportunity

b. Weakness d. Threat

b. Weakness

4. Availability of bank loans is an example

of a/an_____________.

a. Strength c. Opportunity

b. Weakness d. Threat

3. Having a good design is an example of a/an __________.

a. Strength c. Opportunity

b. Weakness d. Threat

5. Cheap source of materials is an example

of a/an____________.

a. Strength c. Opportunity

b. Weakness d. Threat

a. Strength

c. Opportunity

c. Opportunity

7. The use of obsolete machines is an example

of a/an_____________.

a. Strength c. Opportunity

b. Weakness d. Threat

6. Inflation is an example of a/an__________.

a. Strength c. Opportunity

b. Weakness d. Threat

8. The high average earnings of the market is an example of a/an____________.

a. Strength c. Opportunity

b. Weakness d. Threat

d. Threat

b. Weakness

c. Opportunity

10. The reputation for producing quality products is an example of a/an__________.

a. Strength c. Opportunity

b. Weakness d. Threat

9. Strong competition in the market is an example of __________.

a. Strength c. Opportunity

b. Weakness d. Threat

d. Threat

a. Strength

Do you have any question?

Prepared by:

LEAH AMOR T. MAYO

TCP – TLE.

Thank you!