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issue 021

a cure for cancer?

seattle genetics

aaron chang

surf photographer

2012topsporting

events

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Swoop Girl Amy

mAurer

Stray Dogs is a unique creative boutique, focused on brand development for alternative companies and personalities, whose products are rooted in artistic inspiration. Our clients are in entertainment, fashion, media, beauty, music, and a variety of other creative endeavors.

OOur holistic approach to brand development helps clients realize the true power of their brand; by engaging customers with clear messaging, memorable customer experiences, and powerful imagery.

IIf you’re ready to make an impact, call us to schedule your free brand consultation. Need to fast track your marketing? Ask about our powerful Growth Strategy Sessions.

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RECENT PROJECT | WORLD CHAMPION POLE FITNESS STAR: MORGAN HEWITT | VERTICAL ART & FITNESS MAGAZINE PHOTO: D’ANGELO

24 swoopin’ it up in new orleansby Alex Curry

26 swoop girl: amy maurerby Will Hockerphotos by Heather Gildroy

12 la galaxy: beckham and beyondby Jeff Nisen & Alex Curry

62 swoop guy: ian thorleyby Alana Trevino Itayaphotos by Jim Jordan

• table of contents

90 in the face of adversity: next step fitnessby Alana Trevino Itaya

68 swoop action girl: Jenna hannonby Alana Trevino Itayaphotos by Jim Jordan

34 surf photography wizard: aaron changby Michael Richmond

74 5 so-cal studs in actionphotos by Michael Brager

70 coolest emerging sportsaccording to SWOOP ACTION GIRL JENNA HANNONby Will Hocker

80 america’s next top model all-star: alexandria everettby Alana Trevino Itayaphotos by Heather Gildroy

54 urban hippiephotos by Heather Gildroy

50 you should have been there!: hawaii pipline editionby Jeff Nisen

48 a cure for cancer? seattle genetics uses the science of specificityby Alana Trevino Itaya

42 wild eyes productions opens your eyesby Alana Trevino Itaya

32 2012 top sporting events

photographer HEATHER GILDROYmodel ALEXANDRIA EVERETTtank MYVL skirt THE FURIESHair & Makeup GIOVANNA AVILAstylist BLAIRE BABYAK - GRAFFITI BEACH STYLING TEAM

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c r e a t i v e c o n s u lt a n t

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Contact us [email protected]

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SCOTT BAILEYFounder & Publisher

NIK BELCEVICHPartner

CARLY HEBERTCreative Director

RICHARD SWIFTPartner

TED WILLIAMS Partner

MELANIE MICHAUDBranding Consultant

AMY MAURERExecutive Assitant

BRANDIE MATA Creative Director

ted emmons

PHOTOGRAPHER / GRAPHIC DESIGNERSWOOP GIRLS STORY, SWOOP GUY'S COVERHOMETOWNHUNTINGTON BEACH, CA TEDEMMMONSPHOTOGRAPHY.COMPLAYLISTI NEVER WANTED - AS I LAY DYING / LORI MEYERS NOFX / SNUFF - SLIPKNOT

ramy shoukry

WRITERIBIZA - THE WHITE ISLEHOMETOWNNEWPORT BEACH, CAPLAYLISTSTRANDED - DEEP DISH / CAN I KICK IT? - A TRIBE CALLED QUEST / SHAKE ME DOWN- CAGE THE ELEPHANT

magdalena wosinska

PHOTOGRAPHERSWOOP GIRLS COVER, SWOOP GUY HOMETOWNKATOWICE, POLANDMAGDALENAWOSINSKA.COMPLAYLISTIN TRANCE - THE SCORPIONS / RETURN TRIP -ELECTRIC WIZARD / DRAGONAUT - SLEEP

michelle ontanon

WRITERFLIP N’ OUTHOMETOWNLOS ANGELES, CAGROWCLOTHINGBRAND.COMPLAYLISTTHE BLACK KEYS - CHOP AND CHANGE /AMES TAYLOR- AINT NO SUNSHINE / MGMT- ELECTRIC FEEL

bettina bati

STYLISTBEACH CRUSH, BABYLON SAINTSHOMETOWNVENTURA, CABETTINABATI.COMPLAYLISTCUT COPY - LIGHTS AND MUSIC /FLEETWOOD MAC - DREAMS / THE XX - ISLANDS

paul dyer

PHOTOGRAPHERBEACH CRUSHHOMETOWNSAN FRANCISCO, CADYERPHOTO.COMPLAYLISTSEA OF HEARTBREAK - ROSANNE CASH / DRIVER - LEO KATTKE / THEROAD TO ENSENADA - LYLE LOVETT

contributorsswoop

Traveling inspires me, my friends and family are most important, I love shooting photos of my life experiences.

outdoors and love for nature inspires me in my artistic expressions as a fashion photographer, painter, and graphic artist.

doing something fun and creative! Living the dream. The end.

I sometimes have a recurring nightmare that I am no longer a

for the ride...

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[email protected] 310.938.7366

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contributors

• michael richmond

alex curry & jeff nisen

heather gildroy

gabriella widgerow

whitney blispinghoff

esther kim

giovanna avila

blaire babyak

vanessa d’amico

alana trevino itaya

amanda williams

jim jordan

wr i t e r

w r i t e r s

p h o t o g r a p h e r

d e s i g n e r

w r i t e r

d e s i g n e r

h a i r & ma k e u p

s t y l i s t

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aaron chang

La gaLaXYaLEX - nEW orLEanSJEFF - PIPELInE

SWooP gIrL, UrBan hIPPIE, gUY’S coVEr, aLEXanDrIa EVErETT

La gaLaXY, 2012 SPorTIng EVEnTS

roK, Dr. goULD, SharKS coVE, 12 + hIghLanD, TrIM

nEXT STEP, WILD EYES

UrBan hIPPIE, Ian ThorLEY, JEnna hannon, gIrL’S coVEr, gUY’S coVEr,aLEXanDrIa EVErETT

UrBan hIPPIE, Ian ThorLEY, JEnna hannon, gIrL’S coVEr, aLEXanDrIa EVErETT

onEBooK TrEE, STaMPBoX

SWooP gUY, JEnna hannon, aLEXanDrIa EVErETT, nEXT STEP, WILD EYES, a cUrE For cancEr

arEa 44

Ian ThorLEY, JEnna hannon, gIrL’S coVEr

guys cover gIrLs coverphotographer HEATHER GILDROYmodel AMY MAURERsuit CALAVERAHair & Makeup GIOVANNA AVILA

photographer JIM JORDANmodels JENNA HANNON & IAN THORLEYclothing CROP TOP MYVL, HAT & TANK NEFF Hair & Makeup GIOVANNA AVILA

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h e a t h e r g i l d r oy, j i m j o r d a n , b e n b i r k , z a c h a ry t r i s t e n , r i c ky l e s s e r , a a r o n c h a n g , j a s o n t a c k i t t, l a u r a c o p e l a n d , r o b e r t m o r a , j a n a c r u d e r , m i c h a e l b r a g e r , J o s e g . p e r e Z , n e l s o n s h e n

l a w o f f i c e s o f t u r n e r a n d c a v a n

c a r ly h e b e r t, m a ry h a n d , g a b r i e l l a w i d g e r o w, d e l a n i e b u r k e , e s t h e r k i m

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r i c h a r d s w i f t, t e d w i l l i a m s , b r a d h a r r i s o n a n d n i k b e l c e v i c h

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Islay_swoop_ad.indd 1 12/16/11 1:22 PM

Since their acquisition of David Beckham in 2007, the Los Angeles Galaxy have undoubtedly made themselves a force to be reckoned with in the world of American Soccer. While Beckham is not the only factor for the Galaxy’s success, he is certainly the catalyst that led to real results in a very tangible way. Beckham’s commanding presence on the field as a player and leader, combined with ex-tensive media attention, have generated revenue and sparked the interest of soccer fans across the country. As far as championships are concerned, however, it takes more than just one phenomenal athlete to take home the MLS Cup.

Beckham

∕ ∕ ∕ swoopaction

Let’s fast forward to 2009 when the Galaxy made their next big move by drafting Omar Gonzalez and AJ DeLaGarza, a dominant defensive duo who played champ onship soccer together at the University of Maryland. The addition of these strong defenders almost perfectly represents the phrase “defense wins championships”, as the LA Galaxy made their way to the MLS Cup that same year. Even though the team ended up losing in shoot outs, Omar Gonzalez was awarded the prestigious Rookie of the Year award and proved that the Galaxy had added yet another star to their already impressive roster, bringing their squad from worst defensive team to best defensive team in just one season.

With the team solidified, it seemed only a matter of time until they would take home the MLS Cup, and in 2011 they did exactly that. Having built the most ex-pensive and talented roster in MLS history, the team truly got their money’s worth thanks to the three highest payed players. David Beckham’s perfect assists, Landon Donovan’s goals in each of the final three playoff games, and Robbie Keane’s constant offensive threat made the Galaxy the ultimate dream team. Their incredible offense and rock solid defense earned Donovan the MVP award and Gonzalez the defensive player of the year award.

BeyondThe FuTure oF The galaxywritten by Jeff Nisen and Alex Curry

photos by Robert Mora/LAGalaxy.com

swoopmagazine.com12

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It was Donovan who scored the only goal of the final game, but the way it was scored was right on par with the play that was seen all season. In the 72nd minute with the sold out crowd on their feet, Beckham headed the ball to Keane who slipped it to Donovan to score the winning goal. The power trio’s show stopping goal demonstrated yet another phenomenal play to add to their dominant season, which was quite possibly the greatest season in MLS club history. The team finished with the second best record in league history during the regular season, and then went undefeated through the playoffs making it no surprise that they took home the MLS Cup. “They’ve been the best in the league from day one to now. They are a deserving champion,” says Houston coach Dominic Kinnear.

It was not, however, just these star players who carried the Galaxy to victory. Coach Bruce Arena has developed a super team far beyond the starting eleven. When asked his secret Arena answers, “The secret is that they are all good players, and they play together as a team.” Beckham adds, “We’re lucky to have the players we got on our team because every one of them were exceptional this year. It wasn’t about our starting eleven tonight. It was about every one of our players because everyone contributes.”

With the 2012 season on everyone’s mind, the big question is whether or not the now free agent David Beckham will return to LA. “David’s a champion,” Says Arena, the first coach to win three MLS titles, “I’ve been around great athletes and competi-tors in my life in different sports, and this guy is as good as it comes. He has an unbelievable desire to win. He’s a great teammate. He’s a great person. I’m so happy for him. He’s done it all now - in every country he’s been in.”

Although the thirty-six-year-old global icon insists that he hasn’t decided where he’ll play next year, the Galaxy and their fans are praying that Beckham will return for at least one more season. “I’ve said before, I need to sit back and relax and enjoy this mo-ment, then I’ll figure out what I’m going to do next year. I might talk in past tense sometimes, but that doesn’t mean I’m leaving. It’s been an amazing five years,” says Beckham.

However next year pans out, there is no denying that 2011 was an outstanding season for the Los Angeles Galaxy. Donovan sums it all up when referencing his game winning goal, “The actual goal doesn’t mean a whole lot to me. I, for the last month have been, like the rest of these guys have been, so determined to win. I didn’t care who scored. I just wanted the ball go in. I mean that full heartedly. Winning feels so good. The goals come and go, but the moment is what I will remember.”

guys e

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swoopmagazine.com 13

Leading the way in both environmental and economic

working small businesses, onebooktree is an up and

coming company that designs “modular display struc-

tures for stores, boutiques, and events.” The company

makes products, displays, and furniture from reclaimed

material that is locally sourced in order to lessen Los

angeles’s waste stream. Their motto is “Don’t just make

the difference. Live it.” This is truly what they strive to

do.

The history of onebooktree is inspiring for any arts

student looking to get their start in the competitive city of

L.a. Devin, the chief of Product Design was a starving

student at otis college of art and Design. For a school

project, he designed a bench out of old unused books.

This became known as the onebooktree “bookbench.”

This small design and resulting creation led to the love

of repurposing and refashioning in the name of art and

functionality. Bobby Lauterjung, chief of Business

Development states, “The possibilities of building with

reclaimed materials are endless. I guess you could say

that onebooktree literally started from scrap.”

For the future, Lauterjung states, “We are focused on

putting together the most interactive, sustainable, and

modular furnishings that we can. We’re having a blast

and letting things come together with time. We pride

ourselves on offering the best quality possible to our

customers and never want to compromise that by rush-

ing things out too quickly.” however, with one look at

their pieces, customers will be pressuring them to pick

up the pace. Their pieces are beautiful, sustainable,

and unique. They are currently working on setting up a

showroom to display their modular pieces and sustain-

able furniture.

The reason onebooktree seems to be so incredibly

successful comes from the dedication and hard work put

into the company. “We truly love what we do. We actually

get to live the difference. The onebooktree house is fully

functional with our own live and work space furnishings,”

says Lauterjung. Everything they do is in an effort to

keep their city clean.

handcrafted individually, the products are of high quality

and incredibly functional whether it is at home or in the

work place. Lauterjung states, “as a company we are

growing, refining the development of our product,” while

also saving the planet, one reconstructed piece of livable

art at a time. Their mission and purpose is constantly

expressed in their items. This is truly a fun loving group

of people that is dedicated to their work and enjoys what

they do. as Lauterjung asks, “have YoU ever made

sawdust snow angels?”

onebooktree

quoteThis is truly a fun loving group of people that is dedicated to their work and enjoys what they do.

conT

acT by vAnessA d’Amico

photos provided by onebooktree

phone949-306-3261

email [email protected]

online onebooktree.com

∕ ∕ ∕swoop local


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A.r.e.A. 44restricted for the workout crowd who likes to have fun and get in really good shape!

quote‘Aggressive, Resistance, Exercise, Association’ This is the motto the trainers follow and pass on to their clients.

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p r e S e N t e D B y N I c K S c h N e I D e r

Located in the heart of hermosa Beach sits an 89 year

old building. gutted from the studs down, this community

treasure has been reinvented and is now home to roK

Sushi Kitchen. Serving some of the most tasteful sushi

around, along with providing a variety of cooked fish,

chicken and beef, roK proudly breaks the boundaries

of your traditional sushi restaurant. Impress a dinner

date and call to reserve one of the many tables they

have without having to worry if your date eats raw fish

or not. Their large space is welcoming and fits perfectly

into the small town of hermosa, providing a comfortable

atmosphere for beach-goers as well as fine-diners. This

leaves you with no option but to treat yourself to an

upscale dining experience without having to worry about

changing out of your flip-flops.

Start yourself off with their mouth-watering miso soup

and edamame while you drool over their extensive list of

sushi rolls. Each roll is carefully hand-made to perfection

by expert chefs, providing a unique and flavorful taste

that roK Sushi Kitchen proudly stands by. roK’s full

service bar offers numerous ways to rinse down your

favorite entree. gulp down a sake bomb, or stick to their

drink menu and choose from a number of martinis and

cocktails. Their mixologists use the juices of fresh-

squeezed fruits and vegetables to make the drinks just

as fresh as the meal in front of you.

Make sure to join them for happy hour! happiness

is served Monday through Saturday from 4:30pm to

6:30pm, and “Late night” on Sundays from 9pm to

close. Score awesome deals on their beer, sake, wine,

appetizers and a variety of rolls. roK’s happy hour will

leave you and your wallet feeling happy and full! They

also have new specials you’ve got to try! Make moves

on Margarita Monday when margaritas are only $5 each.

Participate in Sake Tuesday and enjoy half off two select

bottles of sake. Wind down on Wine Wednesday when

bottles are half off, and think about coming in on Thirsty

Thursday to try five of their specialty martinis for just

$6. roK now offers delivery service, bringing kitchen

favorites and fresh fish straight to your door.

“Keeping it fresh” on the hermosa Pier has made this

newbie a popular choice in the South Bay restaurant

scene. Their obvious desire to please each guest will

leave you with no option but to spread the word and

keep you coming back for more! It is nice to see that

roK Sushi Kitchen has found a permanent home in

hermosa. roK welcomes us all to be a part of their

family.

rokSushi kitchen

quote ROK proudly breaks the boundaries of your traditional sushi restaurant.

conT

acT by whitney bisplinghoff

photos provided by rok sushi kitchen

phone310.798.4765

address 1200 Hermosa AveHermosa Beach, CA 90245

online roksushikitchen.com



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∕ ∕ ∕ swoopevents

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THE COLONYhollyWooD •

photos by JOSE G. PEREZ and NELSON SHEN

∕ ∕ ∕swoop events


by TKTKTKphotography by TKTKTKTK

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swOOpiN’ iT upswOOp spONsOrs THE bCs NaTiONaL CHampiONsHip vip parTY

Bouncing from one “l.a.” to the next, swoop magazine packed up and headed to the Big easy. For those who have ventured to the magical city of new orleans, you understand and appreciate this crazy town. Before embark-ing on our adventure i had only heard stories of the great Crescent City, but after that weekend i have now become the storyteller.

aside from hosting the biggest college football game in the country, this city bleeds with love for music, French culture, architecture, food, huge slushy drinks, voodoo and most importantly, team spirit. Football fans save up all year to attend the BCs championship game, and they do not let one second of their time go to waste as they party in the streets, wearing face paint and uniforms.

even though the BCs Championship didn’t start until monday, the parties and tailgates were already underway upon our arrival saturday evening. Sitting in stand-still traffic only minutes from our hotel, we quickly learned that we had arrived one hour before the saints kick off. every corner of downtown had turned into a raging tailgate with people singing and drinking in the streets. if there was an empty lot it was filled with tents, BBQ’s and beer, ready for the game to start.

When we finally arrived at our hotel, we discov-ered that it was basically located on top of the super dome, which explained the high-density traffic as the Saints game began. Once we settled in and looked out our windows at the amazing view, we realized just how lucky we were to be in the company of the boys of point Capital, (ted williams, luke Forstmann, richard swift, kevin o’Connor, tony Felice and todd olson) who showed us how to live the new orleans life in style. most of the point Capital guys are west point Graduates and the entire company donates 10% of their monthly earnings to different Veteran non-profits. They even flew out wounded army vets so they could enjoy the weekend with us.

∕ ∕ ∕ swoopexcursions

aLEx CurrY

sTaCY aNdErsON

sTaCY aNdErsON riCHard swifT, LukE fOrsTmaNN, TEd wiLLiams

aLEx CurrY

swoopmagazine.com24

iN NEw OrLEaNs

Game day was upon us and the town was screaming with rivalry. Crimson, yellow & purple bled through the roads, especially on Bourbon street. this legendary stretch of constant enter-tainment lived up to its crazy reputation. walking through the French Quarter was near impossible as die-hard fans chanted their school songs while live drum lines danced in the streets. if you didn’t have a hurricane in your hand or beads thrown around your neck, you might as well have been wearing a dunce cap.

this street was wild, but after four hours of the best people watching in history, it was back to get ready for our main event. swoop maga-zine, zaah technology, 21st street Games, and range rover had the privilege of sponsor-ing the hottest pre-game event in town, ‘the Crystal Ball’ presented by player Grid. with the combined power of imG’s luke Forstmann and Jeremy Benton’s ‘rock the night’, the Crystal Ball pre-game event was a star-studded, booty-poppin’ success! mardi Gras world’s 30,000 square foot warehouse was transformed into a high-end hot spot. our personal favorite wing of the warehouse was filled with giant cartoon Mardi Gras floats.

After our extended photo shoot with the floats, swoop magazine and Blaze modelz rocked the red Carpet alongside some of footballs greatest stars such as mark ingram, Greg mcelroy, marcell dareus, patrick peterson, Jeff Charleston, Josh Jasper, Justin vincent, Bren-nen white & kelvin sheppard. the event was spectacular, not a single detail went unnoticed as we danced the night away with dJ yancy & shady records artist yelawolf.

the night was a huge success, but unfortunately the same could not be said for the BCs game as alabama rolled over lsu crushing the tigers 21-0. LSU fans fled the stadium, bars, and streets far before the end of the game. swoop magazine, along with the boys of point Capital, however, were still living it up and enjoying all of the fruits of one of the most amazing cities in the country.

thank you to teddy, luke, swifty, kevin, tony, JB, todd and Joe for showing us a fabulous weekend in the shining star that is new orleans.

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∕ ∕ ∕swoop excursions

grEg mCELrOYTHE pOiNT CapiTaL CrEw

TEd wiLLiams

sCOTT baiLEY

sTaTON dubuis


∕ ∕ ∕ swoopgirl

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written by will Hocker

photo by Heather Gildroy

maureramy

hair/makeup by Giovanna Avila

Amy Maurer grew up in New England, but deep down she’s always been a beach girl at heart. That’s why she decided to embrace who she is and make a life for herself here in Southern California. Amy brings that same enthusiasm to every aspect of her life: from breaking volleyball records in college to sailing to the Great Barrier Reef in Australia, she’s always up for any adventure or challenge that comes her way.

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∕ ∕ ∕swoop girl


shorts by 8000 nerves


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∕ ∕ ∕girlswoopguys e

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hometown madbury, new hampshirebIrthday and SIgn october 5th, libra what’S It lIke growIng up In new hampShIre? i was lucky enough to grow up in the seacoast area of new hampshire, it’s a beautiful area and it will always be home to me. winters are long and brutal in new england and i don’t ski or snowboard, so that made it tough. i spent my winters indoors playing basketball and volleyball.what made you want to come to loS angeleS? the beach! i’ve always been a beach bum so i knew new england wasn’t for me. i tried Florida for a while but it gets too hot there so southern California was the next stop. i’m not a city girl though, i tend to stay in the ‘south Bay bubble’ and rarely go into la. how long have you lIved here? i just passed my two year mark in mid-January.what IS favorIte thIng about lIvIng In calIfornIa? leaSt favorIte? The weather! I definitely miss fall in new england but i can’t complain about having 80 degree weather in January! i love being able to go to the beach all year. my least favorite thing is being so far from my family and all of my friends back on the east coast. Family is the most important thing in the world to me and it can get to be really hard sometimes.how dId you get dIScovered? i wouldn’t exactly say i’ve been dis-covered but i guess how i got my start in modeling was that i was locking up my bike on the hermosa pier and swoop owner scott Bailey asked me if i’d heard of the magazine.what do you lIke moSt about modelIng? i love getting my hair and makeup done, and having other people dress me, it sounds silly but it’s relaxing. my favorite part is the adrenaline rush you get walking down the runway.deScrIbe yourSelf In three wordS: athletic, sarcastic, and i get told i’m weird on a daily basis, but i’d rather be weird than boring!what drIveS you? i just want to be happy. i think that ev-eryone should do whatever it is that makes them happy, because if you aren’t happy then what’s the point?

If you had to eat one food for the reSt of your lIfe, what would It be? Broccoli! i know that’s weird but its true!where do you See yourSelf lIvIng In 5 yearS, and what would you lIke to be doIng? i would love to still be in southern California, hopefully doing some-thing that i love, whether it’s model-ing or something else. i think i would enjoy working in sports marketing or working for a magazine.what are your favorIte wayS to Stay actIve? i love going for runs along the strand, watching the ocean while running is so relaxing. playing beach volleyball is also fun, and it’s such a good workout!what are your favorIte SportS teamS? i am a new england girl so i love the red sox, Celtics and patriots! do you have a boyfrIend? no, i’ve never had much luck with relationships… timing and i haven’t figured out how to get along quite yet. it seems like it’s always the wrong guy at the right time or the right guy at the wrong time. it’s bound to line up one of these days.what are your favorIte bandS? i absolutely love Fleetwood mac, lady antebellum, the zac Brown Band, mumford and sons, sugar-land, and tom petty.what IS one country you would love to vISIt but haven’t yet? Greece is next on my list! i would love to visit all of europe, both of my siblings studied abroad there and i’m wicked jealous. i also have a random desire to go to turks and Caicos, i have no idea where it origi-nated but it’s been a dream of mine for a while now.

Don’t let her many amazing experiences and accomplishments fool you though, Amy’s as down to earth and as real of a person as they come, choosing to let the spotlight come to her instead of seeking it out herself. Although, we wouldn’t blame her at all if she did, because no matter what she aspires to do in her life, Amy brings along her unique combination of brains, beauty, and modesty wherever she goes.

suit by Boys + Arrows


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Favorite quote

The world’s a playground. You know that when you’re a kid but somewhere along the way everyone forgets it.

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Absolutely, photography is a very personal and intimate thing, what you choose to look at, what you choose to focus on and what you choose to capture reveals a lot about whoever is taking the pictures.


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Images flash before your startled eyes. Flash. Flash. Flash. afghanistan, Pakistan, Brazil, Jordan, Yemen. Flash. Flash. Flash. aK-47s, helicopters, a call to prayer, a blood soaked back, a car bomb, and the eyes of a young boy that has seen too much. These images, taken from the opening of The Wild Eyes Productions website, only scratch the surface of the intense footage this team has taken all over the world.

David Keane, an independent producer, along with a combat cameraman friend, decided to start Wild Eyes Productions 11 years ago in hermosa Beach. he soon convinced his wife arcadia to join the team, and they now have 8 staff members. Their focus is documentary style realism or narrative non-fiction, and they have recently taken on the 3D market as well. From the deserts of Saudi arabia to the tribes of Papa new guinea, The Wild Eyes production team returns to play volleyball on the Southern californian beaches that they call home. a normal day at a hollywood production company might include a latte delivered by an assistant, a couple of con-ference calls, and lunch at Katsuya. at Wild Eyes the groundwork is being laid before the plane is even on approach. Insurance is procured for emergency evacuation, death and dismemberment, and kidnapping and ransom. “David wore a flak jacket the last time he went over there,” says arcadia. Their team has been to over 50 countries on 6 continents. They have connections


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all over the world that ensure access to places and people the average person will never have the chance to see or meet. They interviewed osama Bin Laden’s brother-in-law long before cnn did. They have a worldwide group of “fixers” - international producers/journalists - that help facilitate getting in and out of a country and getting the footage they need. Once they arrive and meet the “fixer”, time is of the essence. “I have to hit the ground run-ning. There is always a limited amount of time to get the coverage you need and want, and some countries, say in the Middle East, require that you have tea and go around meeting people before you can even begin to work,” says Keane. once working precautions are made, safety is paramount. “You want to come back alive and with the footage. Sometimes when you are too risky of a journal-ist, then you don’t come home. and that’s the problem with going into some of these places with some of these events that are occurring. They are very volatile - civil wars, ethnic cleansing, the Taliban - these people have missions in those countries. They do what they need to do,” says arcadia.

When something horrific, terrifying, or upsetting in life oc-curs, the need to close your eyes and turn away is strong. Wild Eyes Productions challenges you to open your eyes, immerses you in cultures that you may never have known existed, and provides you with an experience that will forever sear your consciousness.

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w r i t t e n B y a l a n a t r e v i n o i t a y ap h o t o s p r o v i d e d B y s e a t t l e g e n e t i c s

There are a few phrases in our culture that are thrown around with reckless abandon. Phrases that include “curing cancer”, “Fixing the ozone Layer”, and “World Peace”. We assume discoveries are being made. We expect advances. They are abstract concepts and we assume someone, somewhere is working on them, and at some point, on some day, all will be magically solved. Ultimately we lose sight of the people who are working to make these phrases a reality - amazing individuals who have dedicated their lives towards improving life.

In the Pacific Northwest, at a company called Seattle genetics, Dr. Eric Sievers and a team of scientists and doctors are actively making advances towards finding alternative treatments for cancer. Up until this point, hodgkin lymphoma could only be treated with chemotherapy and radiation. now there is a drug called adcetris.

In order to understand the groundbreaking advancement that adcetris is, it is important to understand what it is treating. currently there are about 9,200 americans a year that are diagnosed with hodgkin Lymphoma and 3,000 a year with anaplastic Large cell Lymphoma (aLcL). We are losing more than 1,300 people a year to hodgkin lymphoma alone.

Dr. Sievers explains, “cancer is the worst thing that can happen to a cell in our body, not a cell’s death. cancer is the shadow side of natural selection and evolution. remarkably, both are enabled by Dna mutations that change the way our cells work. For instance, beautifully optimal Dna mutations over millennia gave humans opposable thumbs and the ability to see, hear, and move about our world. Unfortunately, some Dna mutations work against us and allow a cell to constantly divide without respect to neighboring cells, and grow where these cells are not supposed to be, causing colon cells to grow in the brain, for example. This is cancer.”

Where chemotherapy kills off all cells that divide quickly, even the necessary normal ones, adcetris treats cancer through the science of specificity. It delivers an anti-cancer drug directly to cancer cells through the use of antibodies. antibodies exist in virtually every animal on the planet. Adcetris uses a specific antibody to deliver a poison very selectively to treat the cancer. With this step the chemists at Seattle genetics began to “build on a beautifully evolved protein—the antibody

specificitya cure for cancer?t h e s c i e n c e o f

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∕ ∕ ∕swoop focus

deciding not only to become a doctor but in what kind of doctor to become.”

These first decisions create a path and define a future. after working at Fred hutchinson cancer Research Center in Seattle specifically with leukemia patients, Dr. Sievers became part of a team working with antibodies to treat leukemia. This team of scientists and doctors created the first antibody drug conjugate for acute myeloid leukemia. Eleven years later, adcetris is making great strides in the medical world for patients suffering from hodgkin’s Lymphoma and aLcL.

When adcetris was being developed, they got early glimpses of its brilliance. “The first epiphany came when patients told their doctors that their itching, fever and night sweats were gone. The second epiphany of success occurred when we learned that the remissions were enduring. The third epiphany happened when we were able to show that we could treat 2 different types of cancers. now, there is no reason that ‘we’ shouldn’t be able to continue this theme in treating multiple types of different cancers.”

“It is a great time to be alive. There are so many effective therapies for so many things. So many that we almost don’t even think about it any more. We are the lucky ones. It took technology peaking at a certain moment with all the prior advances in flight for Apollo 11 to put someone on the moon. Mozart learned from Bach and the others before him to create something that depended upon the symphonies and the metered rhythm of his fore-bearers.” Within the world of cancer medicine and research, adcetris might be just such a discovery.

“I have a commitment to people with cancer, and as a parent, I think that it is unfathomable that children die of cancer. There’s so much more work to do, especially for kids. It is my life’s work,” says Dr. Eric Sievers.

With individuals like Dr. Sievers behind such discoveries, finding a ‘cure for cancer’ might soon become a reality, rather than just a hope for the future.

Dr. Eric Sievers grew up in Boulder, colorado. he decided to become a chemist early on, to follow in his father’s footsteps. Upon reflection of his love of both science and people, he altered his path and decided to enter a combined undergrad medical program at Brown University. “It is a process of discernment. It is not always easy to know what is your next step, and where your skills really are, and apply them. But I had an enthusiasm for a challenge, especially when

—and harnessed that power of specificity by attaching it to a drug,” says Dr. Sievers. “Kudos to evolution, to our amazing bodies. We are adapting evolved antibodies, to help us overcome cancer.” Through this drug designed to treat hodgkin’s Lymphoma and aLcL, antibody-drug conjugates are able to specifically target the cancer cell. The side effects of treatments like chemotherapy are severe, but adcetris may limit the side effects by focusing on the cancer cells, leaving most normal cells to flourish.

Dr. Sievers is “responsible for directing, planning, and executing clinical development activities for adcetris.” he is quick to point out that he is part of a vast team of people at Seattle genetics that have worked hard to see the promise of this drug come to fruition. “Many of us have a vision. I’m part of a larger team, with each playing an important role.” But just as every part of the puzzle is essential to its completion, Dr. Sievers is an integral part of the whole.

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his life, his career and he boards ten months out of every year. His love of speed extends past the slopes, as he enjoys racing fast cars in his rare spare time. He speeds through life doing what he loves every single day. If only there was more time in a day, Ian would just pack it full of more adrenaline, because there’s never enough time when you are doing what you love.

age 25 hometown Marquette, Michigan

Snowboarding is his passion,

dId you go to college I have. I’ve dabbled in it. There was a 3-year period where I went a semester a year but luckily snowboarding picked up so that I didn’t have to do that anymore. I don’t think I will finish. For what I want to do I don’t need college to validate it. Besides I’ve learned more from my travels than I ever did in school.

do you have SIblIngS? I have one older sister who is a ski patroller in Montana and works as a guide on Mount rainier in the summer.

when dId you fIrSt Snowboard? My parents say they put skis on me before I could walk. My mom also skis. She was part of the first all-women team to take a trip to the North Pole. They flew into Russia and skied north for 26 days. She just got back from skiing in the South Pole. I guess you could say that the quest for adventure runs in my blood. When I was 10 years old my parents enrolled me in ski racing camp. But after I watched snowboarders make their way down the mountain I started skipping out on skiing to snowboard. My parents could tell that I was really passionate about it.

photo by Tackitt photo

∕ ∕ ∕ swoopguy

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deScrIbe the fIrSt tIme you went SnowboardIng I fell all day long and I don’t know why I kept at it. The first year was really brutal and I was terrible at it. It was not something that came naturally. I worked really hard to get where I am today.

what waS your fIrSt valIdatIon that SnowboardIng waS the rIght career path for you? When I saw my first snowboarding magazine. I realized that people can make a living at this. It was full of advertisements featuring snowboarders and I knew that those people were not doing it for free. I knew then that this was what I wanted my path to be. This was my dream, the one I wanted to shoot for.

what do you lIke about SnowboardIng? I like the lifestyle, living in the mountains, and the people that I’ve met.

deScrIbe the SenSatIon Involved wIth SnowboardIng It feels good because you are accomplishing something that you put a lot of time and effort into achieving. It feels satisfying. It feels free and weightless. When you are in the air you really have to focus on the task at hand, like the next jump.

are you ever Scared? all the time. I just became comfortable with double corks and now it seems that triples are becoming the norm. It takes time. But you just have to suck it up, and know that the first attempt is always the scary one. But you have to practice in a really safe environment and do the right jump in the right condition. You can practice doing water jumps or

jumps with air bags. Mount hood in oregon is my safe environment because the warm conditions make the snow really soft.

deScrIbe your SnowboardIng Style I would say unique. I do a lot more flips than most. I want people to look at me and say ‘wow he is having a lot of fun.’ More than anything I try and be explosive: get a lot of height and do unique flips.

3 wordS that deScrIbe you: spontaneous, realistic, fun

what makeS you happy when you are havIng a bad day? anything that can take my mind off of having a bad day. YouTube is something that I love because it makes me laugh.

favorIte food Pasta and pizza. I am not Italian - in fact I have been trying to figure out what Thorley is - and I keep getting different answers. I suppose I am an american mutt.

what IS on your playlISt? I listen to country music on the way up the mountain. I love how country music tells a story. People freak out about it, but only because they haven’t really listened to it. Then I listen to rap once I am on the mountain.

do you ever get SIck of the Snow and want to trade It In for concrete or the waveS? I definitely get tired of snow. It recently became a year round thing and now I snowboard ten months out of the year with only September and october off. Sometimes you have to take a break from something to get your passion back.

what would you tell Someone who IS tryIng to break Into the Sport? Get good. don’t worry about sponsors or your tour ranking. i think more than anything that if you get good, those kinds of things will come to you. i made a career out of a 200-foot vertical mountain in michigan.you can come from anywhere and make it a career.other paSSIonS? i’m a big car fan. i autocross and road race. i love auto racing and i don’t get to spend much time on the track. I only have four or five weekends a year to do it, but it is my favorite thing to do.what IS your 5-year plan? to be happy. my goal is every day to be better off than the day before - a better person, better off financially, and just better in every way.you recently got back from the dew tourS - tell uS about It It could have gone better. In the open qualifier I placed second and then i didn’t land my run in the semi-finals. It’s really frustrating. You don’t get many chances to prove yourself.what IS SomethIng that you really want to get acroSS to readerS? the importance of helmet use. i know too many people who have suffered from head injuries and head trauma that they never get over. i am big on supporting helmets. whenever i am on the slopes i make sure to have a helmet on. how long do you See yourSelf SnowboardIng for? i will snowboard all of my life.passions change but snowboarding i will always hold onto. my grandfather is 82 and still skiing. i don’t really see why i wouldn’t be able to snowboard at that age. i’m going to do it as long as i can. my body will probably give out way before my desire does.

It feels satisfying. It feels free and weightless.

“

“

photo by Ben Birk

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Teeki uses materials derived from recycled plastic water bottles.


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accorDing To SWooP acTion girl Jenna hannoncoolest emerging action sports

written by will Hocker

swoopaction∕ ∕ ∕

much like snowkiting, this action sport allows you to soar to new heights on a board, except this is done over the waves at the beach. kiteboarders

travel the world in search of the best winds and waves in order to break new records for top speed, hang time, and distance

travelled. the current record for speed is 50.57 knots, much faster than your average sailboat!

Jenna: “still in its infancy, it is fun to see this sport grow. yet the community is small

enough to keep an international bond between the ‘early adopters.’”

the ultimate take anywhere sport, all you need to participate is a special kind of nylon rope and two anchored trees or poles, making it an increasingly common sight on college

campuses and parks. the goal is to walk across the slacked rope from one point to the other and back again without falling.

Experienced slack-liners can even land cartwheels and flips while still maintaining their balance on the line. extreme slack-liners set up at

break-neck heights to take the sport to the next level.Jenna: “slacklining is very trendy right now. the sport

is very much in its inception and growing fast in the progressive cities. i met slackline professionals

for Gibbon slackline that proved to me that backflips and ‘McTwists’ weren’t only for

skateboarding and snowboarding…”

KiTeBoarDing

SlacKlining

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imagine rocketing down a mountain on a snowboard and hitting a jump that takes you so far up in the air that you feel like you’re flying. Snowkiting is an action sport that actually gives you

that exhilarating feeling of suspended flight: think snowboarding or skiing combined with hang-gliding.Jenna: “this is my all-time favorite emerging sport as it combines

my love for snowboarding as well as kitesurfing. It gives skiers/snowboarders ultimate rein of the mountain by a ‘wind-

powered vessel’. up hills, jumps down hills, untouched powder pillows, you name it. the sport is growing

exponentially in europe but still has not quite caught on here in the us. park City, utah

has some of the best windy fields in the country for this sport.”


Thought to be a fad of the early 90’s, this extremely complex and difficult sport is beginning to re-emerge at the forefront of the action sport community. surfers ride on a large surfboard with a sail on it, attempting to execute insane flips and spins. it’s a sport that combines the technicality of sailing with the physical demands of surfing. Are you up for that challenge?Jenna: “Windsurfing’s hay-day came and went in the 90’s, but it is making a strong comeback and is still one of the most remarkable and difficult sports I have ever encountered. our generation’s Bryan metcalf-perez proves to us that this technical sport is still worthy of fascination and continued advancement.” If you’re brave enough to attempt this action sport you’ll fly without

the aid of any sort mechanical device. it’s essentially base jumping with wings. the suit, just like the sport’s name, has wings on it made from a special material. although it makes these fearless athletes look a little bit like flying squirrels, the suit and the sport are not to be taken lightly. Go check out some videos for yourself and prepare to be blown away.Jenna: “i recently had lunch with the world’s most famous base-jumper, Jeb Corliss. to us, the sport is fairly new. to Jeb, he has been skydiving since the tender age of 18. i was curious about getting into the sport so i sat down with Jeb to find out more. He asked me this on my curiosity, “are you okay with death?” i might sit this one out…”

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calaverameet the calavera girls!

quoteNow thanks to Calavera I don’t have to worry about running up the beach half naked!

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photos provided by lAurA copelAnd

phone714.594.7373

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LuKe

5

how do you Stay actIve? I mostly stay active by playing volleyball.

SportS Idol? Tim Tebow the quarterback for the Denver Broncos

extreme Sport you’d lIke to try:an extreme sport that I want to try is wingsuit base jumping

Swoop combed the local beacheS, Skate parkS and baSketball courtS lookIng for thoSe ever eluSIve guy-next-door typeS. actIve, frIendly and outgoIng, theSe fIve guyS were our top pIckS. If they look famIlIar, It ’S becauSe you’ve probably Seen them SurfIng In manhat tan beach, SkatIng In venIce, or playIng pIck-up In the park by your houSe. they are down to earth and modeSt, not to mentIon eaSy on the eyeS!

SpecIal thankS to katIe wolland and wIlhelmIna la.

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photos by Michael Brager

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jacob

codywhat SportS do you play? Football, MMA, track and field, Boarding etc. I definitely love the opportunity to go to the best slopes and surfing in just a matter of minutes or hours.

what SportS would you lIke to try but haven’t yet? Hockey, and Extreme Crossfit World challenge.

SportS Idol?Drew Brees

how do you Stay actIve?Playing sports and dancing.

favorIte SportS/SportS teamS? new England Patriots

extreme Sport you’d lIke to try: Skydiving and bungee jumping; they would be the ultimate adrenaline rush!

MIKehow do you Stay actIve? I stay active by surfing every morning and skateboarding every afternoon.

what SportS would you lIke to try but haven’t yet? I’d love to learn how to play rugby.

favorIte SportS team?La Dodgers for baseball and Barcelona for soccer.



Trevorwhat SportS do you play? I played soccer and volleyball in highschool and went on to playvolleyball at Pepperdine University. I love playing beach volleyball andall sports, really.

what SportS would you lIke to try but haven’t yet? Well I have not tried any winter sports yet, Id love to see how I would dosnowboarding or skiing because I already enjoying longboarding andskating.

SportS Idol?leo messi. he is arguably one of the most talented soccer players in theworld, and the fact that he does so much to give back and grow the sport and give opportunity to others is inspiring.

swoopmagazine.com76

12 + hIghland

quoteThe venue is an old beach house which was converted to a restaurant and live music club many years ago

conT



phone310.545.1881

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online 12andhighland.comFollow them on Facebook - (Twelve + Highland)



Stampboxyour party. your brand. your Stamp.

quoteFor our clients, it’s about putting together a great product and experience, that ties into their marketing campaign and their goals for the event.


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photos provided by stAmpbox

phone310.722.2027

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Tank by MYVL $38/ Lace Dress by Islay $55

∕ ∕ ∕ swoopprofile

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written by Alana Trevino Itaya

photos by Heather Gildroy

merchandise available GraffitiBeach.org styling by Graffiti Beach/Blaire Babyak

hair/makeup by Giovanna Avila directedy by Amy Maurer

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Her beauty is the first thing you notice, but her personality is what leaves a lasting impression. Alexandria Everett is the girl that you loved to hate on Cycle 16 and 17 of America’s Next Top Model, but when she passionately describes her love of Crested Geckos or her Grandma Rose’s gravy, you know this is a girl who would make a great friend.

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West coast beauty

meetseast coast swag.

Crop Top by MYVL $50/ Jeans by SkarGorn $128/ Earrings by godzillaRose $32/ Shoes stylists own

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Having a positive impact on

someone else’s life is truly

rewarding, and that is exactly

what Craig Eisenberg is doing.

Craig was born in Palos Verdes and graduated

from the University of Arizona. He just recently

opened The Swim Guy, which is located in Santa

Monica, Ca. This store offers a plethora of brand

name swim gear like Dakine and Speedo at

include paddles, goggles, aqua aerobics suits,

caps, bags, men’s and women’s competition

involved, Craig Eisenberg has got you covered!

The best part about The Swim Guy is that

brand-name gear at lower prices. The Swim

Guy is able to provide its customers with the

best deals because the products are bought in

bulk quantities. This allows for better margins

which increases Craig’s negotiating power

and allows him to buy them at less expensive

prices. These deals are passed along to

its customers making all goods much more

affordable than what an average retail store

can offer.

It all started with a dream to help inner city kids.

Most of the children swimming in the local pools

wore cut off jean shorts, basketball shorts, and

everything in between because they couldn’t

afford to buy bathing suits. Andre Brent, the

Aquatic Director of the Swim Programs at LA

Department of Recreation and Parks and a friend

of Craig for ten years, claims that Craig came up

with the idea to make very affordable swim gear

accessible to these less fortunate kids. The new

clothes that Craig provided brought a sense of

excitement to the kids and gave them something

to look forward to when swim season hit.

Craig continues to show a lot of support for the

local Swim Programs. He believes that by offering

competitive suits at lower prices, kids can switch

their focus to the competition rather than on what

has seen an increase in the inner city kids going

on to college, giving back in their communities,

succeeding in the sport of swimming, and having

an overall positive outlook on life. “Having

success in life is a driving force in all of us,

everyone wants to be happy and have a sense

of pride” states Craig. By building afterschool

programs and supporting outlets where children

can channel their energy into helps build stronger

communities.

Some of the key aquatic programs that Andre

oversees are classes in kayaking, canoeing,

and sailing;; free swim programs for children

under 17 and senior citizens over 65 to use

all 58 city pools. If you don’t fall under that

category, it will cost you a mere $2.50 for the

Kayak Fitness Program on Lake Balboa, LA City

Junior Lifeguard Program, LA City Lifeguard

Training, and swim lessons. They also offer year

round pool use and indoor pools in the winter,

along with surf lessons which Craig teaches in

Malibu. To learn more about these programs visit

LAparks.org.

In addition to The Swim Guy and his corporate

Jobbing specializes in designer snowboard, ski,

and swim apparel as well as snowboards, boots

and bindings at outlet prices.

Jobbing please visit TheSwimGuy.com.

TRENDY SUNGLASSES: STYLE FOR THE EYES

can buy the same brand-name gear at lower prices.CONTACT

phone310.545.4090

online theswimguy.com

address3316 Pico BlvdSanta Monica, CA, 90404

2772 Artesia BlvdRedondo Beach, CA, 90404

THE SWIM GUY CRAIG EISENBURG (AKA THE SWIM GUY): MAKING A SPLASH IN CHILDREN’S LIVES

BY WRITER AMY MAURER

∕ ∕ ∕SWOOP local

the SwIm guyopens the Snow basement!

quoteFrom goggles to gloves, boots and jackets to snowpants, The Snow Basement stocks it all.

conT

acT by will hocker

photos provided by the swim guy

phone310.545.4090

address 3316 Pico Blvd.Santa Monica, CA 90404

online theswimguy.com




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electrIc bIkeS

quoteOn an electric bike you can relax and not pedal, or your feet can be in motion pedaling the entire time, it’s just not as hard.

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∕ ∕ ∕ swoopgives

In a split second, with one single decision, Janne Kouri’s entire life changed. after a long, hot volleyball game on the beach, Janne headed toward the water like he had so many times before. he dove in and immediately felt his body slam into a hidden sandbar under the very wave that was meant to refresh and restore him. Upon impact Janne Kouri immediately became paralyzed.

he knew.

In that moment his brain already registered the drastic and life altering change that had occurred in his body.

he felt nothing.

Like an angel, an off duty EMT appeared by his side. Janne was rushed to the emergency room where he was told emphatically that he would never walk again.

Whether it was his strong Finnish background, his indomi-table will, or his inner strength, he rejected those words and found his truth to be elsewhere. With his girlfriend

(now wife) Susan by his side, Janne found hope in Louisville, Kentucky. Dr. Susan harkema invented what would soon become Janne’s life mission. She invented locomotor training. Janne was the first patient to ever participate in this training and after 6 months he was wiggling his toes, an act that doctors had told him would never be possible again. and then, in just a few more years with the aid of a walker… he was walking. The significance of this progress is unexplainable. And yet Janne was not shocked or surprised. he describes it as an “uplifting experience” but is quick to point out that he is determined to “get healthy, and get out of this chair”. His determination is clearly exemplified by a Finnish saying worn around his wrist: “Sisu”. This simple word means you are never allowed to complain in the face of adversity. This quote, coupled with his sheer resolve, move him forward mentally and physically.

With one wiggle of his toe, Janne has changed the future for paralyzed victims and disabled people everywhere. he is determined that his story will provide hope to oth-ers, and yet he has gone far beyond merely giving hope.

written by Alana Trevino Itaya

photos provided by Next step Fintess

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Janne Kouri


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after returning from Kentucky to the california beaches that he loves, he realized that his progress had not just stalled but had come to a full stop. There were no facilities where he could continue training, improving, and carving out a healthy new lifestyle. It was in his moment of need that he realized the same need in others. If he was stalled in his rehabilitation, then hundreds if not thousands of others must be as well. after some research, he discovered that, “on average most insurance companies allow for 36 days of care before they drop you”. So with the support of Dr. harkema and her trained staff, Janne founded next Step Fitness. It is a place where you can take the necessary next steps toward health with state of the art equipment, and see progress that you may have only dreamed of. he has taken revolutionary training out of the hospital and placed it in the community for greater access to those that need it. and through intense fundraising, he is offering this training at 40% less than the cost of the training provided in hospitals.

Upon entering next Step Fitness, it looks like any other gym. Machines, exercise balls, weights, trainers, bikes, and treadmills fill the space. Depeche Mode is playing on the stereo system and there is a general air of determination that is practically palatable. But there is one machine that stands out, one machine that you have never seen before: the locomotor training machine. This machine looks like a treadmill facing a large mirror. Two chairs are positioned on either side, and hanging from the ceiling are large hooks fitted to a harness. This harness holds the individual up. The treadmill turns on. and the trainers on either side move the paralyzed individual’s legs to walk forward. Four trainers are involved in this process, and after a period of 45-60 minutes, when the nervous system is the most excited and alert, the work continues.

Traditional training of paralysis focuses on strengthening the parts of the body that can still be moved after the injury. Dr. harkema’s groundbreaking research defies the medically “impossible” and takes a completely different approach.

“With locomotor training you focus on the weakest part of your body, below the level of injury. You stimulate your nervous system to regain function, and get people walking again. Improved circulation and improved blood pressure and overall cardiovascular health also occur because of this activity based training,” explains Janne.

Walking is just the first step for Janne. His goals go far beyond himself. Dr. harkema, the Dana and christopher reeves Foundation, and next Step Fitness have changed his life, and now the lives of others. he watches as paralyzed clients make great strides to regain function when they were told that they never would. and now he is ready to provide this opportunity, this next step, around the country, and the world. he is poised to open new facilities in calgary, new York, Washington D.c., and Florida. But that’s just the beginning. “My number one goal is to ensure that any person living with paralysis, or a physical disability, has access to next Step Fitness facilities nationwide. I don’t want anyone to be stuck at home. Everyone needs to have the opportunity to live a long, healthy life and to get the services that they need.” The services at next Step Fitness not only help those with spinal injuries, but those with traumatic brain injuries, and MS. Each member is “vastly different and the workout is 100% customized to their needs”.

Support is needed to continue this great work. he wants to open more next Step Fitness facilities and partner with existing ones. “I want anyone living with a disability to be motivated and happy and feeling good about life. Even though you are rolling around in a wheelchair, it can still be amazing, and in some ways even better.” When asked to define “better”, Janne says that “having the opportunity to help people is a blessing. It is something I always wanted to do before my accident but never really did. This injury has given me the opportunity to help others be happy and motivated.”

next Step Fitness challenges you to spend a day in a wheelchair and docu-ment your time, your challenges, and your experience. Through fundraising, and a day spent without the use of your legs, you not only gain empathy, but you are helping to spread the word about next Step Fitness. The money raised will go towards building these life changing facilities. Visit the website www.wheelchairforaday.org for more information.

saying the words ‘you can never walk again’ is absolutely not true. This is what you can accomplish.

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dr. gouldgeneral dentistry

quoteDr. Gould and Dr. Gray are eager to spread their knowledge of dental hygiene to citizens of the South Bay.

conT


photos provided by dr. gould

phone310.640.0967

address 1200 Rosecrans Ave.Suite 107 Manhattan Beach, CA 90266

online drjoelgould.com



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Graffiti Beach (GraffitiBeach.org) is a concept that provides emerging artists and designers with a way to showcase and sell their products to the public market. The company is well-known for its ‘Pop-up Shops’ where cutting edge brands sell their merchandise at Indie, festival-like events that typically last one to two days. This past holiday season, Graffiti Beach introduced its first ever boutique in Venice, ca on abbot Kinney. While this was still a temporary ‘PoP-UP’, it lasted a month and a half which was just long enough to capture the attention of holiday shoppers looking for unique merchandise that couldn’t be found anyplace else. Brands revealed at the store included: Astronomy, Beatrice Holiday, Chime, The Furies, SkarGorn, Redhawk Brigade, OluKai, IndoSole, Limeade California and MYVL.

as customers walked into the Graffiti Beach holiday boutique, they immediately understood that this concept was more than just about shopping. It was about connecting and supporting talented individuals that have struggled to compete against the major brands in the marketplace. Each emerging brand has an interesting story behind it and a mission well worth supporting. For example, IndoSole makes the soles of their shoes out of used motorcycle tires from Indonesia in an attempt to help the landfill issues and to support the country’seconomy. Shoppers could find unique gifts such as accessories madefrom the inner-tubes of bicycle tires (Beatrice Holiday) and beautiful earrings created from recycled drum cymbals (Chime). There was something for everyone in the store – Men’s, Women’s and Kid’s merchandise was available, including clothing, swimwear, shoes, accessories, artwork and more.

a few of the other amazing things about this holiday Boutique were the creative displays by oneBookTree and the hip mural created overnight by Jonas never, JPEacES, Steven Martinez (Khob)and Lori gilbert. This talented group of artists had a unique mixture of styles and personalities which was reflected in the stunning artwork. Jonas never is well-known for creating Floyd Barbershop’s murals while

JPEacES focuses on a cutting edge technique– scratchboard art. Steven Martinez practices a variety of art styles but his main specialty is sculptures. Lori gilbert is an illustrator, painter and designer.

The holiday boutique was such a major success that Graffiti Beach has decided to follow its mission and take the company to the next level by opening a permanent boutique and launching an E-commerce site. The new store is located in San Diego at 2220 Fern St. You can shop online and find out more about Graffiti Beach at GraffitiBeach.org.

INDIE BRANDSunITeG r a f f i t i B e a c h L a u n c h e s a h o L i d a y B o u t i q u e

2220 fern st. san dieGo, ca 92104 // GraffitiBeach.orGGraffiti Beach

swoopmagazine.com94

dan jenSen

quoteThere are many complexities that come with buying a home, I help buyers sort through them and insure they get the best deal they possibly can.

conT

acT by will hocker

photos provided by dAn jensen

phone310.849.2702

address 200 Pier Ave # 302 Hermosa Beach 90254

online danjustsold.com



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