swontech news podcast for april, 2012
DESCRIPTION
This month's podcast includes highlights from Nathan's trip to the Computers in Libraries conference in Washington D.C. Favorite sessions included a Library of Congress digital preservation project, several takes on local technology interest groups, user-oriented design, and social media strategies. Non-conference news gets a few minutes too, just to be fair.TRANSCRIPT
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April 2012
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http://www.infotoday.com/cil2012/Presentations.asphttps://twitter.com/#!/search/%23CILDC
Hello!
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Text
Tech Interest Groups: Denver PL’s “TIGgers”
http://conferences.infotoday.com/documents/146/C101_Abeyta.pdf Session C101
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Invite-only, from all levels of org
Tech Interest Groups: Montana St Uni Library
http://www.lib.montana.edu/~jason/talks/cil2012-think-tank.pdfhttp://www2.lib.virginia.edu/scholarslab/ Session C101
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1. Idea generation 2. Idea screening3. Concept development
Temple University Library: "Fuzzy Front-End" (FFE)
http://libraryscenester.wordpress.com/2012/03/22/cil-wed/http://blog.library.temple.edu/the_tulibrary_experience/archives/2011/07/post.html Session C102
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An access tool for visually exploring, finding relationships in data
Digital Archiving with the Library of Congress
http://blogs.loc.gov/digitalpreservation/http://viewshare.org/ !!
Session E103
Supports personal archiving as well as gov’t-level archiving
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Web 2.0 tools make publishing tools accessible
The Library as Publisher
http://conferences.infotoday.com/documents/146/E105_Huwe.pptxhttp://igs.berkeley.edu/publications/
Session E105
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Andromeda Yelton, from http://unglue.it
The Future of Ebooks
http://vimeo.com/39352026
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• Hamilton (Ontario) Public Library• Library pays =SUM(Back-list + Mid-list)
sales in their region• Access/licensing model, simultaneous use• Front-list, 1 ebook purchase = 1 checkout
E-Book Publishers and Libraries: Win-Win Solutions
http://www.libconf.com/2012/03/22/e-book-publishers-and-libraries-win-win-solutions/http://www.myhamilton.ca/public-library Session A201
Different Country, Different Constraints• 25 million English-speaking readers• 18 million library website visitors• Amazon & Kindle have less influence
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Patrons, or potential crooks?
Designing for Users: We are Not our Patrons
http://e.tches.ca/talk/cil2012/userresearch.pdf Session B203
Be curious about your users
Have empathy for your users
Aim for services that are easy before interesting (Maslow’s hierarchy)
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7 Methodologies
1. Surveys (Attitudinal)2. Focus Groups (Attitudinal)3. Card Sorting (Attitudinal)4. User Interviews (Attitudinal &
Behavioral)5. Contextual Inquiry--Watching People
(Behavioral)6. Usability Testing (Behavioral)7. Cultural Probes/Diary (Attitudinal &
Behavioral)
Designing for Users: We are Not our Patrons
http://e.tches.ca/talk/cil2012/userresearch.pdfhttp://hdl.handle.net/1802/7520 University of Rochester study
Session B203
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Key differences between passive, active screens
Tablet Apps and Early Childhood Literacy
http://www.naeyc.org/files/naeyc/file/positions/PS_technology_WEB2.pdfhttp://prezi.com/xztq4iwgfe0u/check-out-an-ipad/http://conferences.infotoday.com/documents/146/C205_Parrott.pdf
Session C205
http://www.darienlibrary.org/2011/09/11/librarian-selected-apps-early-literacy-ipad
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Levy = Motivation!$7,000 Facebook ad buy brought 51M impressionsWork with local media & local bloggers
Leveraging Social Media
http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301
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6 Lessons
1. Think about your audience2. Don’t be too self-promotional
(70% informing, 20% engaging, 10% inviting)
3. Write with energy. Be conversational and brief
4. Don’t post too frequently. Space it out (use a schedule)
5. Involve staff, but have a strategy6. Try something new, change or stop
what isn’t working
Leveraging Social Media
http://conferences.infotoday.com/documents/146/B301_Theado.pptx Session B301
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1. Assess where you areAsk staff, and ask patrons. Set up a white board and ask for feedback on specific items
2. Assess successWhat does success look like? Work backwards from goals, not just forward from where you are
3. Distill the messageToo many messages dilutes all of them. Find what messages work. Eliminate what doesn’t
4. Kairos (Yes that’s Greek)Right audience, right words, right time
5. Gather recommendationsDon’t antagonize current customers. Listen to them
Steal These Marketing Ideas
http://stealtheseideasmarketing.tumblr.com/ Session B305
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Apple & Publishers Sued for Ebook Price Fixing
http://mediadecoder.blogs.nytimes.com/2012/04/11/justice-files-suit-against-apple-and-publishers-over-e-book-pricing/http://www.macstories.net/stories/understanding-the-agency-model-and-the-dojs-allegations-against-apple-and-those-publishers/
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Facebook Buys Instagram: $1 Billion
http://dealbook.nytimes.com/2012/04/10/the-instagram-deal-and-the-delicate-question-of-when-to-sell/
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Images + volunteer-built name index
The 1940 Census Data Released
http://1940census.archives.gov/https://the1940census.com/
Images of census pages
Free data:
“Free” data:
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Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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Speed, sure. But sharing?
Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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Lots of room to grow
Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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“Other” = Piracy, or Legitimately Free?
Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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Kindle Fire: 14% in ~3 months!
Pew: The Rise of E-Reading
http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/http://libraries.pewinternet.org/files/legacy-pdf/The%20rise%20of%20e-reading%204.5.12.pdf
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Write a Pitch/TreatmentCreate Storyboards/ScriptRecordEdit & Publish Online
Podcasting: From First Pitch to Publishing
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