switzerland. do we need to manage the crisis (active), or let the crisis manage us (passive)??? what...
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SWITZERLAND
Do we need to manage the crisis (active), or let the crisis
manage us (passive)???
What can we lose in Switzerland?
Switzerland – Facts & Figures
Population ~7 Million
26 Kantons
4 Languages (Hebrew not one of them!!!)
Swiss Jewish Community – Facts & Figures
Jewish Population ~18,000 ~6,000 Housholds
JNJTotalJ/NJ
[%]
Deutsch2,5154,6947,20934/66
Franz.2,4721,6084,08060/40
Total4,9876,30211,28944/56
KKL Schweiz
Swiss KKL - Sources of Income
0
1
2
3
4
5
6
M-C
HF
Personal Solicitation
Wills & Bequests
Traditional
2010 201220112004 2005 2006 2007 2008 2009
~ CHF 4,600,000
=~ US$ 5,000,000
Income 2011
Av. Total Community
CHF 0.66 p.c.
Av. Jewish Community
CHF 255 p.c.
Criticism & Examples
Jewish Donors (?)
•Organisations / NGOs•Community Members•Multiplicators (Jewish Media, professionals, private people)
8
Non-Jewish Donors (?)
•Organisations / NGOs •Multiplicators (non-Jewish Media, private people)
SWOT Analysis (from a communication perspective)
Strengths•110 years success story•Apolitical NGO•Active in environmental issues (not only in ISR)•Many projects (supported by KKL-CH)•.... amongst those many for Non-Jews•Broad donor base (Jews + Non-Jews)•Pure conscience
9
Weaknesses•Re-active communication (El-Arakib)
•Dependence on Israeli government*
•Rich and well known organization = welcome target
•Defensive position by KKL Jerusalem
•Anti-Israeli mood in Swiss media
•Negative coverage in Israel media
*) Duties defined in contract with ILA
Opportunities
•Openness towards critics
•Show the (true) facts
•Support by third parties (e.g. Bedouins)
•Alliances with other Zionist organizations
•Targeted pro-active communication
Threats
•Further allegations (right or wrong)
•Internal disputes in KKL-JNF
•Defamatory media campaign
•Unsettledness of Swiss donors
SWOT Analysis (from a communication perspective)
10
Weaknesses
•Re-active communication (El-Arakib)
•Dependence on Israeli government*
•Rich and well known organization = welcome target
•Defensive position by KKL Jerusalem
•Anti-Israeli mood in Swiss media
•Negative coverage in Israel media
*) Duties defined in contract with ILA