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Page 1: Switches Presentation
Page 2: Switches Presentation

What we see depends mainly on What We Look for…..

Our Vision“Is to emerge as the best & no. 1 switching solution provider in the

industry”

Page 3: Switches Presentation

The Essence of the competent is unity in variety….

Our variety of offerings

Modular PlateSwitches Range

Digital Dimming andEnergy Management System

• Thames• Piccadilly• Athena

• aura PRO• aura IWD• aura IWS• motion sensor

Underfloor BoxCasa

Page 4: Switches Presentation

Brand enhancement Strategy 2008-09

• For aggressive brand promotion and awareness, television ads, magazine ads, road shows, electrician meets, retailer meets are going on.

• To enhance the brand perception amongst the specifier community regular architects, electrical consultants, interior designer meets & in-house presentation are organised.

• Continuously adding new products and improvising existing products as per the market demand, no wonder, we have one of the most exhaustive range today in the industry.

• To maintain our high technical standards and to provide technically the best product, all our factories are ISO : 9001 & trying to achieve six sigma by the most advance machinery.

Page 5: Switches Presentation

Market Strategy 2008-09

• To improve and ensure dealer profitability, uniform pricing policy is implemented across the country.

• Utilising and optimising our existing dealers and opening new dealers & distributors, so that crabtree is available in every nook ‘n corner of the country.

• Direct interaction of Head office with the dealers ‘n distributors updating them about the latest happening in the organisation ‘n solving their problems and grievances if any.

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Thames…designs for classic look

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Piccadilly…colourful plates to match your interiors

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to lend elegance to your walls

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classic lines with color choice

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The Best Way to Keep good offerings in memory is to Refresh them with NEW…..

• ATHENA – Epitome of simplicity• SERENE – Pure white for those silent

moments

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pure whiteness for those silent moments

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athenaepitome of simplicity

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Hospitality range :

Accessories…

We innovate so as to help you serve your customers better…

Page 18: Switches Presentation

We Excel Through…

• ISO 9001 certified Ultra Modern designs, manufacturing facilities and R&D laboratories.

• Vast Network of Dealers & Retailers• Consistent QUALITY control during production cycles• Constant innovations• Elegant aesthetics to match your interiors• Extensive promotions

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Our Presence infuses TRUST and

REVERENCE….

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Digital Dimming & Energy Management System

Changes in Intensity, Color and direction of light directly impacts our Visual Experience surrounding us, affects our mood and even productivity.

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Digital Dimming & Energy Management System

aura

empowers you by

• bringing all the artificial lights under your control • dimming and switching solutions • making your life more comfortable, secure and energy efficient

Enhance your living experience with aura

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Digital Dimming & Energy Management System

• Aura PRO is a Digital Dimming & Energy Management System.• System comprises of a Dimmer Unit, a Control Keypad and / or and Hand held

Remote Unit.• Aura PRO is appropriate for large application units like Banquet halls,

Conference room, Hotels etc.

aura pro

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Digital Dimming & Energy Management System

PRO H 410• 4 Channels, 10 Amps each• For incandescent / halogen

loads

PRO H 405• 4 Channels, 5 Amps each

• For incandescent / halogen loads

aura Pro

range

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Digital Dimming & Energy Management System

aura Pro

range

PRO FC 425• 4 Channels, 25 ballasts per channel• For fluorescent loads (CFLs / FTLs)

Accessories

KP-10-IR• Wall mounted Key Pad

• 10 tactile buttons• Available in Platinum Plate HH-IR

• Hand Held remote Control

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Digital Dimming & Energy Management System

User benefits

• Personalize your lightning environment / Scene Creation

• Glare Control

• Heat Reduction

• Networkable to other Systems

Page 26: Switches Presentation

Digital Dimming & Energy Management System

aura IWD (In Wall Dimmer)

• New Generation Electronic Switching / Dimming devices

• Replaces a conventional 6 / 12 Module Switch

• Personalized light levels setting & Controlling

• Integration of loads like Fans & AC’s into a scene

• Remote Operation using Hand Held Device.

• Manual Override option

• Easy to wire & program

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Digital Dimming & Energy Management System

aura I

Size : Six Module Serene Plate

Channel types : Incandescent / Fluorescent (Switching & Dimming)

Page 28: Switches Presentation

Digital Dimming & Energy Management System

Size : Six Module Serene Plate

Channel types : Incandescent / Fluorescent

(Switching & Dimming) / 5 Step FAN Control

aura II

Page 29: Switches Presentation

Hotels

Hyatt Regency-KolkataHotel Intercontinental-DelhiITC WelcomMarriot-Delhi

Fortune Hotels-Hyderabad

HospitalsEscorts Faridabad,

Apollo Hospitals-(Bilaspur & Ludhiana), Batra Hospital-Delhi,

AIIMS-Delhi

SOME PRESTIGIOUS CUSTOMERS

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Call Centres

V-CustomerAmerican Express

Agilent TechnologiesEXL Technologies

HCL

Educational Institutions

IIT-Kanpur & GuwahatiAMITY-Noida

Symbiosis-PuneISB-Hyderabad

SOME PRESTIGIOUS CUSTOMERS

Page 31: Switches Presentation

IT & Software

Microsoft (Gurgaon)Infosys Technologies Ltd.

Satyam Infoway Ltd.Hughes Software, HCL Ltd.

Polaris SoftwareAdobe World

Telecom

Reliance IndiaBSNL

Tata Telecom Ltd. AVAYA (Lucent)

Bharti Telesoft LtdShyam Telecom Ltd.

AlcatelFibcom India Ltd.

SOME PRESTIGIOUS CUSTOMERS

Page 32: Switches Presentation

aura

is the whim of

the Elite

Before, it becomes a need of

the Common...

Page 33: Switches Presentation

Features:•In our endeavor to regularly provide you with innovative useful and unique product, we have added under floor box CASA•It is used in hotels, office spaces, malls etc.•Under Floor Boxes are made of very high quality materials to withstand heavy load and Corrosion •The trap Frame and Trap are made of Flame Retardant ABS and Polyamide ratchet for strength and durability•The Trap Frame is designed for quick installation and leveling for self adjusting to any floor finish thickness

CASA – Under floor Box

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Features:

•aura i-sense Passive Infra-Red occupancy sensor is designed to switch ON any connected electrical load when motion is detected within its detection range. When rooms are unoccupied, lights are switched OFF automatically after a preset duration.•aura i-sense leads to significant energy savings besides providing automatic control.

i-sense – Motion Sensor