switch on and design for good everyday
DESCRIPTION
A presentation @IxDconf Interaction13. We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider – at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs. This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce the Good factor into your understanding of problems, so you can go a step ahead and design for good. You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!TRANSCRIPT
Switch ONand design for
Good everyday@silviacalvethttp://design4good.info/#ONtheGOOD
Tuesday, 29 January 13
This talk is a call to action ♥ ≋ ⚇
►http://www.youtube.com/watch?v=q8LKaASRGYQ
Tuesday, 29 January 13
World Wide Wild Crisis, Pain, Stress...
dan
iel_
little
woo
dG
uille
rmo
Mon
tojo
Mar
tin G
omm
el
xplan303ex
ccor
antio
qui
a
Tuesday, 29 January 13
We are doing... But not enough
El b
log
de
apa
mer
mai
d99
nyea
lum
niad
viso
r
IFR
C
Tuesday, 29 January 13
We care about people UX is the most beautiful job
► https://vimeo.com/19131028
Tuesday, 29 January 13
changing the world...
Good
Tuesday, 29 January 13
Yummy bio meal
Letter from ethical bank
services
Volunteer work
@ workGetting ready. Dressed with organic cotton stuff
7am 12pm 16pm 20pm
Germany ♀
Recycling
What stops you from doing more? ‟ Time.”
@ work
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
‟My job isn't focused on solving societal problems. I would prefer a job like that, but not enough opportunities are around, or I couldn't afford
the poor salary to do them.”
United Kingdom ♂
Yummy bio meal
Letter from his ethical bank
services@ workRecycle
7am 12pm 16pm 20pm
@ work
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
Yummy bio meal
Donation to Children charity
@ workGetting ready. Dressed with organic stuff
7am 12pm 16pm 20pm
France ♀
Recycling
‟Not as many opportunities as I would like, especially because the clients I work for are not involved in addressing such issues.”
@ work Quarterly Newsletter
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
Lunch@ workGetting ready
7am 12pm 16pm 20pm
Quarterly Newsletter
‟I try to do projects that are respectful and transparent to the people.”
@ work
Spain ♀
Recycle
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
‟I feel that as ux designers we have a chance to make people worry less about and spend less time on work-related things and spend more time
together.”
The Netherlands ♂
Yummy bio meal
Letter from his ethical bank
services@ work
Getting ready. Dressed with organic cotton stuff
7am 12pm 16pm 20pm
News from @ work
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13
Are you waiting for a
Social innovationproject?
Green Company, A Social resposnability project...
Why?
Tuesday, 29 January 13
Who do you think will change the world to be a better place?
☐ The government
☐ The non-profits
☐ I, you, we
Tuesday, 29 January 13
Who do you think will change the world to be a better place?
...exactly!
☐ The government
☐ The non-profits
☐ I, you, we
Tuesday, 29 January 13
The most beautiful job “...fresh pair of eyes. Creating experiences and social interactions that bring order in a world of chaos.”
► https://vimeo.com/19131028
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement
Tuesday, 29 January 13
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human developement
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at amacro and micro levels to overall economy
Tuesday, 29 January 13
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social inclusion, cultural diversity and human development
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and tourism
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at a macro and micro levels to overall economy
Creative Economy report 2008 The UN’ Conference on Trade and Development
The UN’ defines emerging ‘creative economy’ as
Tuesday, 29 January 13
WHAT...? Don’t Panic. Relax,
Tuesday, 29 January 13
WHAT...? Don’t Panic. Relax,
♥ ≋ ⚇
Tuesday, 29 January 13
WHAT...? Don’t Panic. Relax,
♥ ≋ ⚇
Tuesday, 29 January 13
The People’s Supermarket Social innovators
► http://youtu.be/pKISELngWj0http://www.thepeoplessupermarket.org
Tuesday, 29 January 13
Common Welfare Economy Market values & Social values no longer oppose each other
http://www.gemeinwohl-oekonomie.org/en
Text
Tuesday, 29 January 13
Science & Business Human production and consumption patterns are no longer sustainable
► http://www.blueeconomy.eu/m/videos/home/http://www.blueeconomy.eu/
Tuesday, 29 January 13
Business with heart Accidental Social innovators?
Rational & Planned shopping vs Impulsive & Irrational.
Focused on satisfaction of saving vs credit stress.
Inspired by the positive energy of Dreams vs compulsive consumerism.
http://www.piggydreams.com
Tuesday, 29 January 13
R&D Understanding the problem
http://designthatmatters.org/portfolio/projects/incubator/
Tuesday, 29 January 13
how?♥ ≋ ⚇
How can I
Import these to my projects?
Tuesday, 29 January 13
♥ ≋ ⚇Be switched ON
♥
Tuesday, 29 January 13
♥ ≋ ⚇You are not alone
≋ Who design, creates, deliver business, interactions? Machines?
Tuesday, 29 January 13
♥ ≋ ⚇Win to Win
Market values and social values does not need to oppose each other
Ecosystems
⚇ Look the big pictureBaby steps
Tuesday, 29 January 13
You are a change agent everyday ♥ ≋ ⚇ Tuesday, 29 January 13
You are a change agent everyday ♥ ≋ ⚇ Tuesday, 29 January 13
STARTsome day is today
NOW
@silviacalvetThank you
http://www.flickr.com/photos/mikecogh/4865705191
Tuesday, 29 January 13
STARTsome day is today
NOW
#ONtheGOOD
Tuesday, 29 January 13
Thank you
@silviacalvethttp://design4good.info/#ONtheGOOD
Tuesday, 29 January 13
@silviacalvet
#ONtheGOODhttp://design4good.info/
Tuesday, 29 January 13