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  • Swiss Private Banking and Wealth Management

    hubbis.com

    ISSUE: AUGUST

    2015

  • Leonteq has received more than 20 awards since its foundation in 2007

    Leonteq’s explicit goal is to make a difference through particular transparency in structured investment products and to be the preferred technology and service partner for investment solutions.

    We count on experienced industry experts with a focus on achieving client’s goals and a first class IT infrastructure, setting new stand- ards in stability and flexibility.

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    LEGAL DISCLAIMER Leonteq Securities (Singapore) Pte. Ltd (CMS100410-2) (“Leonteq Singapore”) is responsible for the distribution of this publication in Singapore. It is licensed and regulated by the Monetary Authority of Singapore for dealing in securities. The services and products it provides are available only for or in relation to institutional investors and ac- credited investors which are corporations, each as defined in Section 4A of the Securities and Futures Act (Cap. 289 of Singapore). This document is being communicated to you solely for the purposes of providing information regarding the products and services that the Leonteq group currently offers, subject to applicable laws and regulations. Any – including only partial – reproduction of this publication, or any article or picture is solely permitted based on an authorization from Leonteq Singapore. No responsibility is assumed in case of unsolicited delivery. © Leonteq Securities (Singapore) Pte. Ltd 2015. All rights reserved.

    LEONTEQ SECURITIES (SINGAPORE) PTE. LTD. Company Registration Number 201134784N 8 Marina View #39-02, Asia Square Tower 1 | Singapore 018960 | Phone +65 6690 5200 | Fax +65 6690 5298 | sg@leonteq.com

    OUR DIFFERENTIATION

    Modern platform • Integrated IT platform built from ground up with a focus on automation of key processes in the

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    • Platform functionality to address increased customer demand for transparency, service, liquidity, security and sustainability

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    Competitive cost per issued product • Modern platform resulting in a competitive cost per issued product allowing for small ticket sizes

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  • As has been the case over the last five years, change has been among the few constants in Swiss wealth management over the past 12 months.

    The industry and its institutions have continued to adapt to new global re- quirements on reporting and transpar- ency. At the same time they have faced increasing competition from other off- shore wealth management centres, while continuing to meet the increas- ingly sophisticated demands of inter- national and domestic HNW and UHNW individuals and families.

    The publication covers a diverse range of topics, and aims to plot a path for the future of Switzerland’s world-lead- ing private banks, independent wealth managers, asset management firms and technology providers as they navigate this new era of transparency, competi- tion and innovation.

    Derived from a series of in-depth con- versations between Hubbis and leading practitioners in each of these segments,

    Foreword

    the features articles, expert insights and other content explore the private banking landscape in Switzerland today, and how it might look tomorrow.

    It considers the current role of Switzer- land in global wealth management, and the ways it can further enhance its value proposition as a private banking hub, and increasingly as a base for innovative investment solutions.

    Technology, and adapting to growing regulatory requirements, will be a sub- stantial element of this journey, and are explored in two in-depth feature arti- cles. Last but not least, the publication considers how Swiss institutions can embrace the opportunities to serve HNW and UHNW individuals and fam- ilies in Asia.

    We hope you are enlightened and in- formed by the content herein, and we look forward to reporting on develop- ments over the coming 12 months in our next edition, Swiss Private Banking & Wealth Management 2016.

    Welcome to the second edition of Hubbis’ flagship annual publication covering private banking and wealth management in Switzerland.

    ANDREW CROOKE EDITORIAL AND CONTENT DIRECTOR

    HUBBIS

  • CONTENTS

    Feature Articles HOW SWISS WEALTH MANAGERS ARE GETTING BACK TO BASICS An end to regulatory overhang is moving ever closer for Swiss wealth managers. With their task of dealing with non-compliant assets drawing to a swift conclusion, they can now focus fully on how best to thrive in an increasingly competitive market.

    SWITZERLAND’S APPEAL ENHANCED BY A NEW ERA OF OPENNESS The country’s value proposition in global wealth management remains unmatched by any other country. An end to uncertainty will make its true value as an offshore centre even more apparent.

    TAKING THE LEAD IN FINTECH ADOPTION AND INNOVATION Technology has increased efficiency in the back office, and Swiss wealth management institutions now need to take a similarly enlightened approach to how digital can best serve clients’ needs.

    HOW INSTITUTIONS CAN THRIVE AMID COMPETITION AND CONSOLIDATION Apart from the very biggest firms, Swiss wealth managers are now having to take a much closer look at their business propositions in order to determine where they can, and cannot, add value.

    CLEARING THE AIR Swiss wealth managers are continuing to deal with compliance and regulatory issues both domestic and international. Rather than being seen as an unwelcome burden, clearing the air should be viewed as a business opportunity for firms that tackle it in the right way.

    HOW SWITZERLAND AIMS TO ENHANCE ITS REPUTATION FOR PRODUCT INNOVATION Although known primarily for its wealth management proposition, the country is increasingly looking to manufacture funds and other investment products. International fund managers are also looking at the country as a potential growth market.

    SWISS WEALTH MANAGERS NEED SIZE OR AGILITY TO THRIVE IN ASIA Wealth managers of Swiss companies operating in Asia need to be either ‘too-big-to-fail’ or nimble enough to thrive. Those caught in the middle might struggle to offer sufficient reasons for Asian investors to consider them.

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    i SWISS PRIVATE BANKING AND WEALTH MANAGEMENT 2015

  • A private bank unlike any other

    Practitioners of the craft of private banking

    Proud sponsors of Ueli Steck. Photo by Robert Bösch

    EFG is the marketing name for EFG International and its subsidiaries. EFG International’s global private banking network includes offices in Zurich, Geneva, London, Channel Islands, Luxembourg, Monaco, Madrid, Hong Kong, Singapore, Shanghai, Taipei, Miami, Nassau, Grand Cayman, Bogotá and Montevideo. www.efginternational.com

    EFG - other sports - 210x297mm - bleed 5 mm - quadri - publication: Hubbis Swiss Private Banking & Wealth Management 2015 - May (19.05.2015)

    facebook.com/EFGInternational

    http://www.efginternational.com/

  • CONTENTS

    Expert Insights HOW BUSINESS EXPANSION CAN COMBAT SWISS MARGIN SQUEEZE Adrian Kunzi of Notenstein Private Bank

    BETTER PROCESSES AND TECHNOLOGY TO SUPPORT NOT SURPASS SWISS RMs Bruno Patusi of EY

    SWITZERLAND FENDS OFF THREATS TO WEALTH STATUS John Williamson of EFG International

    HOW SWITZERLAND’S EAMs CAN ADAPT TO A NEW ERA OF OPENNESS Michael Ley of Lombard Odier

    TECHNOLOGY HELPS EASE REGULATORY PRESSURE FOR SWISS ADVISERS Jean-Philippe Bersier of ERI Bancaire

    SMALL DEALS BECOMING BIG BUSINESS IN SWITZERLAND Ray Soudah of MilleniumAssociates

    SWISS BANKS ADAPTING TO PURSUE BUSINESS AND GROWTH Daniel Bardini of SunGard

    ADDRESSING DIFFERING NEEDS FOR RELOCATION AND RESIDENCY Peter Krummenacher of Henley & Partners

    EASING THE COMPLIANCE BURDEN THROUGH EXPERT ADVICE Georges Zecchin and Natacha Polli of PAZ Consulting

    INSPIRING SWISS INVESTORS TO EMBRACE ALPHA Andre Bantli of BlackRock

    SWISS INVESTORS STARTING TO REAP BENEFITS OF LOGIC RATHER THAN LUCK Pius Zgraggen of OLZ

    BRINGING A BUY-SIDE ATTITUDE TO HNW INVESTORS James Lee of EFG International

    THE BENEFITS OF A BOUTIQUE APPROACH TO ASIA Zeno Staub of Vontobel

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    ii SWISS PRIVATE BANKING AND WEALTH MANAGEMENT 2015

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