swiss international hotels & resorts launches swiss-select, its exclusive reward program
TRANSCRIPT
Press release
For Immediate Release
Swiss International Hotels & Resorts launches Swiss-Select Reward Program
Powered by VOILÀ Hotel Rewards
Baar (CH)/Ras al Khaimah (UAE), October 28, 2015 – Swiss International is proud to announce
the launch of Swiss-Select, its exclusive loyalty and reward program, powered by VOILÀ Hotel
Rewards. With Swiss-Select Rewards and VOILÀ, one will enjoy rewards and earning
opportunities at independent hotels and resorts around the globe.
Swiss-Select offers free membership to the guests. Instead of limiting earnings to Swiss
International brand alone, Swiss-Select members can travel to countless locations, stay at any
participating VOILÀ hotel worldwide, and still earn points. A member can redeem VOILÀ points
with partners for free hotel stays while receiving benefits such as room-class upgrades, tailored
pre-arrival room preferences, priority check-in, and privileged access to hotel amenities.
The launch of Swiss-Select highlights the substantial growth VOILÀ Hotel Rewards has
experienced throughout 2015, with more than 30 hotel groups and co-branded reward programs
in its worldwide network.
“We believe a strong rewards program is paramount to the growth and sustainability of a Hotel
group and VOILÀ Hotel Rewards provides us with a plug and go platform to launch our own
branded loyalty program – Swiss-Select,” said Henri (Hans) Kennedie, CEO of Swiss
International Hotels. “Swiss-Select will allow us to create a personal connection with travelers
by offering exceptional rewards and delivering guests an experience that remains authentic to
who we are as a company. The VOILÀ team has meshed with our own local offices to form a
strong team that delivered an intense week of training to our Hotel teams in Africa – our first
hotels to roll out Swiss-Select. The same successful formula will be rolled out to all existing
Swiss International hotels in the coming months and then to the plethora of Swiss International
openings scheduled in 2016 and 2017.”
“As we approach the final months of this year, we are proud to launch Swiss-Select, a branded
VOILÀ Hotel Rewards program for Swiss International Hotels,” said Peter Gorla, managing
director of VOILÀ Hotel Rewards. “We are taking a true leadership position in the reward
industry and strive to deliver meaningful guest experiences in deep collaboration with our hotel
partners. We are confident that the Swiss-Select will create a positive ROI for Swiss
International Hotels by increasing direct bookings, incremental stays, intra-group stays,
ancillary spend and increase member’s average length of stay.”
To learn more about VOILÀ Hotel Rewards and to join Swiss-Select, please visit http://swiss-
select-rewards.com/. About:
Swiss International Hotels & Resorts
Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International
Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands,
Greater China, the Middle East and Africa. The company is registered in Baar, Switzerland and is
operating from the UAE (Ras Al Khaimah). Swiss International is operating and licensing its
hotels under the luxury brand “Royal Swiss” the upscale Swiss International and The Residences
by Swiss International, as well as the company’s midscale brand Swiss Spirit Inns, Hotels &
Resorts.
Please also see :( http://www.swissinternationalhotels.com/)