swiss international company profile-2014

1Company Information www.swissinternationalhotels.com Company Informationwww.swissinternationalhotels.com

COMPANY PROFILE 2014

www.swissinternationalhotels.com 2 3Company Information www.swissinternationalhotels.com Company Information

CONTENT INTRODUCTION

IntroductionThe CompanyThe Board and Management CommitteeMission/Vision/ValuesInternational Quality, Local AffinityThe BrandsThe ConceptsMarketing and DistributionWhy choose Swiss International?Business SchoolGlobal and Future PresenceContact us

Dear Reader,

elcome to Swiss International. We appreciate your interest in our hotels & resorts and we look forward that this visit may lead to more visits.

Swiss International’s roots are obviously in Switzerland, which is worldwide known for its quality and precision. In our hotels we have translated the “Swiss-ness” into 8 characteristics, which we aim to have integrated into how we offer Hospitality to all our guests and travel partners. The same applies to how we conduct our business, also according to our 8 values. These are:

Sustainable Ethical Efficient InnovativeAnticipatingCourteous Accurate Committed

Our hotels are located in urban areas or in top quality resort locations. From the shores of Europe to the shores of China from Africa to the Middles East, you will be able to appreciate Swiss Hospitality.

We are great believers in offering consistent quality levels. That’s why we work with concepts and systems. That applies to our hotels, be it the luxury Royal Swiss hotels, the upscale Swiss International Hotels or the surprising hospitality at our mid-market Swiss Spirit Inns, Hotels & Suites. The same applies to our restaurants, bars, meetings and events spaces and our leisure facilities. They are all branded and based on well designed concepts. We certainly hope that you will enjoy them.

We look forward seeing you in one of our hotels or resorts!

With best personal regards,

Henri (Hans) W.R. KennedieCEO & Managing Director

W

03

05

16

28

32

04

09

13

24

30

42

44


THE COMPANY THE BOARD & THE MANAGEMENT COMMITTEE

The inception of Swiss International lies back in the 80’s, when an association was created by and for Swiss hoteliers elites and graduates of Swiss hotel schools. The initial purpose of the company was to form a “brotherhood of Swiss hoteliers” around the world with social contact and exchange as the main benefits.

Throughout the years more hoteliers saw the opportunity to generate some financial benefits from the organization. Swiss International Hotels then evolved into a hotel consortium, where next to the brand, sales, marketing, reservation and support services were offered.

In 2010, the present holding Swiss International Hospitality Commons was created and the strategy changed to exploit the chain Swiss International as a real hotel brand rather than as an association.

The company offers license arrangements for hotels and management services, ranging from full Operational Management, Technical Services, HR Management, Marketing, Sales, Revenue management, SEO and Distribution Management.

Swiss International has recently moved its Global Operations Centre from Gland, Switzerland to Ras Al Khaimah in the United Arab Emirates, because of the proximity to the fast developing markets such as the Middle East,Africa and Asia.

Henri Kennedie

Chairman & CEO

Mr. Henri (Hans) W.R. Kennedie is a Dutch native with over 30 years of experience in the international hotel industry. He worked as CEO for Golden Tulip from 2002 till 2009 and now since 2010 for Swiss International. He has worked on all continents of the globe and is heading the international expansion of the Company.

Next to Hans, the Board consists of one Non-Executive Director and one Non-Executive Chief Financial Officer. The day-to-day operational matters are in the hands of the Management Committee, which consists of 5 members.

Ras Al Khaimah


Anne CheseauxManaging Director

Swiss Establishments

To accelerate the growth and expansion, as well as the quality and genuinity of Swiss International, the Board created the International Management Council (IMC). The Council meets twice a year to discuss development and management system.

Sabine von Niederhausern

Director of Business Administration

Alexander RichardsChief Business

Development Officer

Marco VrijburgChief Financial

Officer (Non-Exec.)

John G. HenryDirector of Projects

& Planning

INTERNATIONAl MANAGEMENT COUNCIl

Hans WoerleeManaging Director

BeneluxAmsterdam

Anthony Betts Managing Director Turkey & Balkans

Istanbul

William Bauer Director Business

Development Turkey & Balkans

Istanbul

Roberto ManciniJoint Managing Director

Italy & MaltaRome

Paolo ArgilliJoint Managing Director

Italy & MaltaRome

Laszlo Kele Managing Director

SwitzerlandMontreux

THE BOARD & THE MANAGEMENT COMMITTEE


Sofiane GhorbelManaging Director

North AfricaTunis

Anasse EL GuermaiManaging Director

MorrocoMarrakech

AFRICA AND ASIA

Wasiu BabalolaManaging Director

Western Africalagos

Benjamin YanChairman & CEO Greater China

Xiamen

Abrar FaisalManaging Director

BangladeshDhakka

Anupam NarayanChairman & CEO Southern Asia

New Delhi

MISSION | VISION

OUR MISSION

Proud of Swiss Quality!

OUR VISION

Within five to seven years, Swiss International Hotels & Resorts will be a major player in the European, African and Asian hotel scene, where it will have built its business results upon innovative hotel brands and excellent services.

OUR CREDO

Through our actions, we will become a trusted partner with guests, colleagues and associates – creating a community unified in its mission to deliver true hospitality around the world.

We will act boldly, decisively, and with determination, and our results will benefit customers, employees and all stakeholders.

We will celebrate our successes and continually expand our boundaries in the quest for excellence, quality and results.


Our core values shape the culture and define the character of our company. The values which are shared in Swiss International`s hospitality worldwide are: courteous, anticipating, ethical, innovative, sustainable, efficient, accurate, committed.

OUR VAlUES

Efficient

To complete a task in an economic way without wasting any resources Anticipating

To be always one step ahead of things that may happen and/or of requests that may be made by guests while completing each task within the service process.

Courteous

Being polite and showing respect, genuine consideration and care for others is the core of hospitality

Accurate

To complete a task in a precise and correct way, without making any mistakes, and by paying attention to even the smallest details

OUR VAlUES

“Much more than just a brand” and “Best in its Class” are the best ways to describe Swiss International Hotels & Resorts, where all stakeholders share and honor the traditional Swiss values of hospitality. The same applies to the partners and staff of the organization itself.


Ethical

To be conscious of the difference between right and wrong and what constitutes moral behaviour towards others. Always aim to do the right thing.

Committed

To take full ownership and responsibility about each service process while respecting the standards of Swiss International at all times, which implies loyalty to the company.

Innovative

The creativity of finding new ways and methods to complete each task and / or of introducing new ideas that add value and variation to each task

Sustainable

To contribute to the preservation of the planet for the generations to come by avoiding in every task to pollute, waste or spill. More importantly, to take care of our people, our planet while making profit.

OUR VAlUES INTERNATIONAl QUAlITY, lOCAl AFFINITY

wiss International Hotels is an international hospitality licensing and management company with strong Swiss values and international quality.

The Company believes in building long-term relationships based on trust, transparency and integrity. The people of Swiss International share a passion for hospitality, and strive to create fruitful relationships through new and exciting opportunities across the world.

Swiss International offers a global brand yet, a brand that can transcend boundaries as it recognizes and respects local culture and tradition and ensures flexibility in its local affinity. We celebrate our successes and continually expand our boundaries in the quest for excellence, quality and results.

Swiss International strives to incorporate these aims into everything we do - from how we run our business, to how our hotel brands should appear in the marketplace. As a growing team, we expect that all of us live by the same principles and share them amongst all our hotels.

Swiss International Nanchang

S

OUT OF


Swiss International le Rivage lutry

Swiss International Il Maginifico Elba

Swiss International Vila Patriarca

Swiss International Mabisel-Port Harcourt

Swiss International Omayad Syria

Swiss International Xiamen

Swiss International Mabisel-Port Harcourt


THE BRANDS

At Swiss International we are consistent in all we do. The “Swiss Touch” is the essence of each brand’s characteristics and desired level of experience. Passion for hospitality, quality assurance standards, and flexibility in design distinguishes our three brands.

lUXURY

“SheerLuxury”

Royal Swiss (luxury full- service hotels and resorts) is the Company’s most exclusive brand targeting connoisseurs, who seek the finest experience, which combine discretion, bespoke service and unrivalled courtesy. Hotels are located in highly desirable locations.

Royal Swiss EmiratesSwiss International Xiamen


UPSCAlE

Swiss International Hotels, Suites & Resorts (upscale full- service hotels and resorts) is the Company’s brand targeting business and leisure travellers worldwide. The brand features high standards of quality, great comfort, and unparalleled levels of services.

“ElegantUpscale”

Swiss International Amsterdam-Airport

MID MARKET

Swiss Spirit Inns Hotels & Suites (mid scale with or without F&B outlets) is targeting mid upper income guests from a wide range of industries. The brand provides today’s savvy traveller with a value for money” alternative, featuring a straightforward and uncomplicated approach, purposeful service, and functional design in an open and friendly environment.

“SurprisingHospitality”


SWISS SPIRIT INNS & SUITES MODUlAR CONCEPT

Surprising Hospitality - a great mid-market concept, based on Swiss International's modular operating model, now completed with a modular construction formula, operated by global market leader CIMC Modular building concepts. Excellent and sustainable building concept at very competitive rates and conditions and build within a 6 month time frame.The Swiss Spirit Inn & Suites is coming with 20 % of the available units as Extended Stay Suites, the popular Swiss Café, Restaurant and lounge, the Inspirations leisure center and the BOX Meetings and Events center. The brand is supported by Swiss International's marketing and global reservation systems.The staff and management are trained by the courses of the Swiss International Business School and are from an international background. For owners and investors it is relevant to know that depending on the location, there is a complete return on investment anywhere between 4 and 7 years. There is a special task force in Swiss International focussing on expansion in key markets in Europe, Africa and the Middle East.


RETURN ON INVESTMENT


THE CONCEPTS

Besides our brands, our quest for quality and consistency makes us favour working with concepts for every department of the hotel operations. This is done having the financial objectives of the hotel operations in mind and for the purpose to become less dependent on the human factor. Concepts for Food & Beverage, Meetings & Events and Gym & Pool have been developed and a concept for SPA is under development.

RESTAURANTS, BAR & LOUNGE CONCEPTS


Swiss International Hotel Imperial HolidaySwiss International Hotel Imperial Plaza

THE CONCEPTS

Swiss International Mabisel-Port HarcourtSwiss International Xiamen


MARKETING & DISTRIBUTION

Our Distribution System linked to GDS, OTAs & Online Booking Engines.

Our tailor-made, state of the art online booking engine.

Our solution for tracking and managing reviews, posts on the worldwide web.

Our procurement solution to capture, organize and respond to requests for proposal from buyers (RFPs).

Our solution to distribute payments to the suppliers.

Our Property Management Software with the solution to integrate with SWISS REZ, SWISS REV & SWISS PAY

Our Revenue Management System

lOYAlTY PROGRAM


• Flexible design capable to adapt to a range of site needs, constraints and geographic locations

• Brand reputation and recall; connection with strong Swiss quality and values• Internationally known - High level of prestige, trust and experience• Immediate connections with best practices in the hospitality industry

• Powerful global distribution and revenue management system through SWISS-REZ• Advanced sales, marketing and social media initiatives• Worldwide most preferred loyalty programs

• Continuous support, customized services tailored to your needs• Recommendations on how to increase bookings and maximize revenues• Training sessions and access to a global team of professionals with local expertise

YOUR BENEFITS

Swiss International is for those who share a passion for real hospitality mixed with a sharp business sense of “return on investment” .The objective of our business is to achieve financial goals, through “The best in its class hospitality”. Swiss International Hospitality Commons offers its partners a truly Swiss yet global brand that has the ability to be dynamic and cater to the individual and distinct needs of its partners.

Our unique partnership philosophy strengthened with our robust support mechanism drives profitability, revenue maximization, sales and marketing focus and global distribution for all our hotels.

WHY CHOOSE SWISS INTERNATIONAl


BUSINESS SCHOOl

The Business School by Swiss International Hotels and Resorts is a center of competence and expertise for hospitality training and for career development.

The objectives of the Business School are:

To support the hotel to improve business results.

To support the hotel to implement Swiss quality and the core values & standards of Swiss International.

To develop supervisors and managers as well as exceptional talents in hospitality.

To ensure Swiss International has engaged and talented people with the right competencies, in the right place at the right time driving Business Success according to Swiss International values & standards.

Successful and promising hospitality talents can become part of the Swiss International Talent Pool. Advantages of the Swiss International Talent Pool:

For Swiss International:

● Reduction of recruitment costs for the hotels /regional offices.● Retention of exceptional talents within the group.● ROI on training for the hotels / regional offices.● Simplified relocation & succession management.

For the Individual:

●Consistent career path within an internationally recognized group with Swiss quality standards.●Personalized follow-up of performance & potential.●Back up and security in case of relocation.


Swiss International Xiamen

DEVElOPMENT IN ASIA

Swiss International NanchangSwiss International Cox’ s Bazar

Asia - 60 % of the world population and of course the strongest developing market area. A large developing middle class in China, India, but also South East Asia are creating the environment for growth, especially for mid-mar-ket hotels. Swiss International is well positioned for the growth in Xiamen for Greater China, Dhaka for Bangladesh and Delhi for Southern Asia.


DEVElOPMENT IN EUROPE

Swiss International Amsterdam-AirportBaden, Switzerland

Europe - The cradle of the Swiss Hospitality and where it all began. Probably still the largest economy of the world with over 500 million inhabitants and an economy of the size of $ 16 trillion per annum.

Often now reported as becoming a weaker economy, but for sure not for decennia to come. Swiss International has four offices from where the chain will be further developed. They are in Amsterdam for the Benelux markets, in Istanbul for Turkey and the Balkan countries, in Gland for Central Europe and in Rome for Italy and Malta.

Zurich, Switzerland Swiss International Amsterdam-Airport


DEVElOPMENT IN MIDDlE- EAST AND AFRICA

Swiss International Abuja Swiss Village Marjan Island

Royal Swiss lagos

Swiss International lokoja

Middle East and Africa - fastest growing region in the world with 44 % population growth over the past 25 years. Because of the natural resources the region is also considered as one of the upcoming regions worldwide.

It is the second largest region in the worldwide with over 15 % of share of the world population. Swiss International is well represented in this region with offices in Lagos for Nigeria, Marrakech for Morrocco, Tunis for Tunisia and Ras Al Khaimah for the Middle East.


DEVElOPMENT IN GCC

Oyster Bay Villas and Swiss Village Al Marjan Island Swiss Spirt Inn & Suites Union Heights

DWC Dubai


GlOBAl AND FUTURE PRESENCE

SWITZERlANDSwiss International le Rivage, lutry

BENElUXSwiss International Amsterdam

Swiss Spirit Inn & Suites Rotterdam

Swiss Spirit Inn & Suites The Hague

Swiss Spirit Inn & Suites Utrecht

ITAlYSwiss International Villa Patriarca, Venice

Swiss International Il Magnifico, Elba

Swiss International Casa Campanella, Elba

Swiss International Michelangelo, Mestre Venice

SYRIASwiss International Omayad, Damascus

MOROCCOSwiss International Hotel Imperial Plaza

Swiss International Hotel Imperial Holiday

TUNISIASwiss International Club Resort Hammamet

NIGERIASwiss International Mabisel, Port Harcourt

Swiss International Westown, lagos

Swiss International lokoja

Swiss Spirit Inn & Suites, Kano

Swiss International, Benin City

Royal Swiss Pentagon, Abuja

SIERRA lEONESwiss Spirit Free Town, Sierra leone,

CHINASwiss International Xiamen

Swiss International, Beijing

Swiss International, Nanchang

Swiss International, Ordos

Swiss International, Guiyang

Swiss International, Kunming

BANGlADESHSwiss International Cox’s Bazar, Damascus

UAERoyal Swiss Fujairah

Swiss International Sharjah

Swiss Village

Under Development


CONTACT US

SWITZERlANDRoute des Avouillons 61196 – Gland, SwitzerlandTel: +41 22 364 [email protected]

ITAlY & MAlTAVia Bacci 7Tivoli Terme 00011, Rome, ItalyTel: +39 0 774 376 [email protected]

MORROCO30 Av My Rchid Guéliz Marrakech, MorroccoTel: +212 524 448 [email protected]

WEST AFRICA1st Floor, Modupeole House8 Isolo Road, Jakande, Isolo, lagos, NigeriaTel: +234 01 7932 [email protected]

SOUTHERN ASIARegus Business Centre, level 4, Rectangle 1, D-4 Commercial Complex, Saket, New Delhi 110017, IndiaTel: +91 11 4051 [email protected]

TURKEYEralp Sok 13Baris Apt B Blok D12, Erenkoy Istanbul, TurkeyTel:+90 21 6478 [email protected]

BENElUXc/o ReasonNet B.V., Gyroscoopweg 1341042 AZ Amsterdam, The NetherlandsTel: +31(0)20-50 600 [email protected]

BANGlADESH104 Masjid Road, Old DOHSBanani, Dhaka 1206, BangladeshTel: +88 01 7134 [email protected]

GREATER CHINANo.12 luJiang RoadExecutive Office, zip:361006Tel: [email protected]

11, Rue Slimen Ben SlimenManar 2, 2092, Tunis, Tunisia.Tel: +216 98 700 [email protected]

NORTH AFRICA

International Service Center:℅ Alpha Hospitality Management ServicesAmenity Building 2 – Office Suite 904P.O. Box 85644, Al Jazeera – Al Hamra, Ras Al Khaimah, UAETel: +971 – (0)7 – 24 33 [email protected]

Global Services Center and Middle East office

www.swissinternationalhotels.com 46Company Information

www.swissinternationalhotels.com

swiss international company profile-2014

Travel

chain swiss international

swiss hospitality

director swiss establishments

international expansion

company profile

luxury royal swiss hotels

swiss hoteliers elites

brotherhood of swiss