People are particular about their staplers(just ask Milton)

Background of the stapler

• Previously known as the “fastener” or the “Hotchkiss” the name Stapler wasn’t used till 1909

• 1914 staplers were used in offices, 1 for 500 employees and the staplers were either loose or wrapped in paper

• Staples were not glued together until 1923

• Swingline revolutionized the stapler with its top loading design in the 1930’s

Stapler Etiquette

• What not to do:– remove a stapler from its designated home– jam the stapler (you will be hated by all)– leave the stapler empty– staple a document together more than once– borrow someone’s stapler and not return it

Target: College Students

Remember when you were a freshman…

everything you had to juggle:Events, class registration, navigating your new campus

and a social life:

learning new gameshow to hold your liquorFalling in love…

Not to mention…The actual work.

The last thing you need to worry about is finding a stapler as your rushing to turn in your mid term paper.

Target: College Students

• Everyone needs a stapler, especially students. With recent budget cuts colleges are having to cut back on everything including staplers in common areas. Though to some this may seem a nominal tool some professors will refuse assignments if they are not stapled making it a necessity for a successful college life.

Strategic Idea

• College students are learning how to balance in their new found freedom, Swingline helps them keep it all together.

• Swingline helps them keep it all together.• Life in college can be hectic and cluttered,

Swingline helps you keep it all together • Pulling your scattered college life together

Recommended media

• Ambient around college campuses and local hangouts (pizzeria, libraries, fraternity row, cafes, bars)

• Online: Social networking sites