SWEETS IN PAMPANGA

Bathan, Abba Given Y., Carlos, Joanna Camille M., Jalata, Chelsy Mae B.

AK 10 Report by:

Carreon’s Sweets and Pastries

First stop: MAGALANG

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Carreon’s Sweets and Pastries was started in 1946 by Lourdes Sanchez Carreon, whose love for cooking led to the creation of the sweet and delicious desserts and pastries.

Carreon’s Sweets and Pastries

Famous for their Pastillas de Leche which is made up of 100% pure carabao’s milk, Carreon’s offers a variety of sweets well known to travelers and tourists who buy them for pasalubong. Other products also include Caramel, Yemas, Marzapan de Pili, Plantanilla, Pili Roll and others.

With just the right amount of sweetness and simplicity, these pastries are the most requested gifts or pasalubongs by Pinoys abroad.

Carreon’s was originally established at Magalang, Pampanga and has arguably become the most famous (and delicious) product of the town.

Main: San Nicolas I, Poblacion Magalang, Pampanga

Kuliat Cakes Empanada & Pastries Inc.

Next Stop: ANGELES

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Kuliat Cakes and Patries (KCP) was originally owned by Dr. and Mrs. Daniel Cruz and their family, who were based in Angeles City. The word Kuliat derived its name from a tree growing in Angeles which was also its original name during the Spanish time. But when the family decided to migrate in the States, they sold the rights to its current owners Alexei David, Wendy Lynnette, Jonas, Moses. In the year 2006, KCP has been incorporated by the David siblings and is now known as Kuliat Cakes, Empanada and Pastries Inc. (KCEPI).

Kuliat Cakes Empanada & Pastries Inc.

KCEPI’s superior quality pastries were hailed as one of the companies best-sellers. KCEPI was accredited to use the “Vida Pampanga” Brand of Excellence in 2006, under the administration of former Pampanga Governor Mark T. Lapid. The marketing strategy of the company is very simple: “to cater affordable yet quality made pastries to people from all walks of life”.Product lines of KCEPI includes empanada, cassava cake, brownies, special macaroons, sansrival, cupcakes, and all the best selling products of Aling Conching brand which are marketed internationally.

RFW’s Halo-halo

We are still in ANGELES

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A store located at 608 Sto. Rosario St., Sto. Domingo, Angeles City (in front of Carmelite Monastery)

Known for serving delicious halo-halo, pancit palabok and tokwa’t baboy.

Lailen’s Pastries

Next Stop: SAN FERNANDO

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Lailen’s Pastries is a Pampanga-based food processing company that manufactures sweets and pastries such as tarts, sylvanas, brownies, fruit candies and other treats. With over 15 product lines, these are sold at selected supermarkets, bakeshops, gas bars, pasalubong outlets from Northern to Southern part of Luzon.

Lailen’s Pastries It was in 1982 when Evelyn, Eliza’s mother,

established Lailen’s Pastries through the prodding of their friends who were delighted to taste their mouth watering sylvanas and brownies. 

On 1996, after graduating from college, Eliza took over the business and devoted her time to make the business grow more. Using her innate talent in baking, and enhanced by further studies, she began to concoct pastry recipes that instantly became a hit. 

Lailen’s Pastries is available in leading supermarket chains like SM Supermarkets , SM Hypermarts, Rustans, Shopwise, and Gaisano. It is also available in the ff.: Essel Supermarket, Jenra Grand Mall and Jumbo Jenra, Delyn's, and Double Happiness.

Sasmuan Delicacies

Last Stop: SASMUAN

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It started as a small family business in Sasmuan, Pampanga on August 8, 1990. Its polvoron became very popular reaching big supermarkets and malls in Metro Manila and eventually the rest of the Philippines. So well liked, balikbayans bring them as pasalubong.

Sasmuan Delicacies

SASMUAN DELICACIES has come up with a selection of five (5) polvoron variants to choose from. The latest cookies and cream uses the best quality cookies as its main ingredient. Pinipig, choco-pinipig, and ube-pinipig are the truly all-time favorite flavors. The original butter flavor melts in your mouth while giving a distinct yet rich flavor.

From its humble beginnings in 1990, SASMUAN DELICACIES has come to be one of the more successful business stories in the food industry. Its products have now reached the shelves of the leading supermarkets and high-end malls throughout the major cites in the country.

• Photos from Carreon’s Sweets and Pastries Facebook Page

• http://www.choosephilippines.com/do/shopping/475/Magalangs-Sweet-Pride/

• mangankapampangan.com• http://

ph.88db.com/philippines/NCR+Manila/Food-and-Beverage/Processed-and-Frozen-Products/ad-236931/

• Guiltless getaways• http://

smcityclark.blogspot.com/2010/06/112th-years-of-freedom-celebrated-at-sm.html

• Lailen’s Pastries Facebook Page• file:///C:/Users/acer/Downloads/RFW%20Halo%20hal

o%20&%20Palabok.htm• file:///C:/Users/acer/Downloads/D'%20Kitchen%20Bit

chen%20%20Back%20in%20Pampanga!.htm• http://www.trendsandspots.com/kuliat-cakes-and-

pastries-a-tradition-of-excellence/