sweet spot episode – episode posttech

8/3/2019 Sweet Spot Episode Episode PostTech

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Sweet Spot Episode Episode Post-Tech11

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Intro

Title: SweetSpot Basic

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Welcome to the DelCor Social Media Sweet Spot your weekly webcast featuring

news of social media conversations, events, and programs for the association

world.

I am your host, KiKi LItalien, senior consultant in technology management forDelCor, blogger on Acronym Soup and the DelCor Connection Blog, and official

moderator for the weekly Association Chat held on Tuesdays at 2 p.m. ET on

Twitter.

The weekly Sweet Spot is brought to you by DelCor Social Media Consulting

offering event social media marketing, social media strategy, staff training, and

more. Ask us about the DASMI the DelCor Association Social Media Index for

social media measurement and you might get to work with me, and who wouldnt

love that?

URL:http://www.ustream.tv/channel/delcor-social-media-sweet-spot

News:

Stop Online Piracy Act (SOPA), also known as House Bill 3261. The

Senate version is PROTECT IP Act (PIPA), or Senate Bill 968.

SOPAor whatever legislation evolves out of this billcould have a big impact

on associations who are managing online communities and knowledge bases.If you have members or other stakeholders uploading content to your

website, you should be paying attention to this issue. The fear is that oneunscrupulous person would upload the wrong thing, and your whole website

would be blacklisted. (See? Doomsday.)

Lobbyists for companies that rely heavily on revenue from intellectual property copyright state it


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protects the market and corresponding industry, jobs, and revenue. The US president andlegislators suggest it may kill innovation. Representatives of theAmerican Library Association statethe changes could encourage criminal prosecution of libraries. Other opponents state that requiringsearch engines to delete a domain name begins a worldwide arms race of unprecedentedcensorship of the Web and violates the First Amendment.

But heres the thing. The most recent law on the books for this stuff is the

1998 Digital Millennium Copyright Act (DMCA), which includes the Online

Copyright Infringement Liability Limitation Act. 1998 was the year Larry andSergey started this little research project that turned into Google. That law is

OLD. There was no Facebook. No Wikipedia. And probably not much of an

inkling about the problems that SOPA is trying to correct.

Take a look at this infographic provided by businessinsurance.org. Its not

unbiased, but it helped me understand some of the moving parts in this

complicated issue.

Chats:

1. #assnchat every Tuesday at 2 pm ET this weeks chat was about HandlingPressure atWork

2. #Eventprofs chat that takes place on Twitter every Tuesday night at 9 p.m.ET (there is another that happens on Thursdays at 12 Noon ET).

3. Todays #Engage365 Chat will be at 1 pm ET - Learn About OnlineCommunities For Events http://t.co/xhjjqWvZ #Engage365 Chat w/

@PathableTara TODAY 1 pm et #eventprofs

Webinars:

y TODAY: free SocialFish webinar on Hiring for Social Media. 2pm ET.http://t.co/BCXhEY1W

y Link forWeinberger audio, on To Big To Know http://t.co/EpEgRtzZ #tech11#assnchat

Other Stuff:


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y Also, while Twitter's web interface got worse for me, TweetDeck's newestrelease is MUCH faster and more streamlined. #newtwitter

y Santas Carbon Footprinty

MUST READ: Is Facebook Hiding Your Messages? | Erika Napoletano isRedhead Writing j.mp/vaf62Y

Upcoming Meetings & Speaking Gigs:

y I will be at the Holiday Showcase next week in Chicago. I am working withAssociation Forum to publicize that there will be a tweetup at the Hyatt

Lobby Bar (not the large one of the two) at 5 pm CT the day of the meeting.

Anyone in Chicago for the Showcase who want to meet in person or just

hangout is welcome to be there.

***Speaker proposals

Blogs ofNote:

1. EricLanke Blog:Why Innovation Is Hard(http://ericlanke.blogspot.com/2011/10/why-innovation-is-

hard.html?spref=tw)

2. TheWall Street Journal Online: Put on a Happy Face. Seriously.(http://on.wsj.com/pBpyq0)

3. Ragans PR Daily: (From Oct 17) Nearly 100 percent of18- to 24-year-oldsuse social media (http://www.prdaily.com/Main/Articles/9778.aspx)

4. Joe Gerstandts Blog:Talent Is Irrelevant(http://www.joegerstandt.com/2011/10/talent-is-irrelevant/)5. Both Sides ofthe Table:Lead, Follow or Get the Fuck Out ofthe Way(http://www.bothsidesofthetable.com/2011/10/22/lead-follow-or-get-

the-fuck-out-of-the-way/)

6. Danny Brown Blog:ALetter to Joe Fernandez ofKlout(http://dannybrown.me/2011/10/25/a-letter-to-joe-fernandez-of-klout/)


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7. The Online Community Guide (by Feverbee): The One Essential Task ForNewly Hired Community Managers

(http://www.feverbee.com/2011/10/oneessentialtalk.html)

8. SocialFish: Its a Personnel Issue! NLRB and Social Media by LeslieWhite(http://www.socialfish.org/2011/10/its-a-personnel-issue-nlrb-and-social-media.html)

9. Social Media Influence: Social Media News & Intelligence (by BernhardWarner):The amazingly gratifying angry customer service Tweet

(http://socialmediainfluence.com/2011/10/26/the-amazingly-gratifying-

angry-customer-service-tweet/)

10. DavidArmanos Blog: Klout, Kred and the Ugly Truth About Social

Influence Measurement (written by Jennifer Leggio, a Forbes social media

blogger and raconteur.)

(http://darmano.typepad.com/logic_emotion/2011/10/klout-kred-and-the-ugly-truth-about-social-influence-measurement.html)

11.Social Media Insider blog:Read My Lips:This Chapstick Social Media

Controversy IsReally Stupid

(http://www.mediapost.com/publications/article/161295/read-my-lips-

this-chapstick-social-media-controve.html)

12.Maddies Intern BS post

13.Vinay Kumars post about showing up

14.CRRoundtable

Cool Tools & Websites:

Watchittoo (used by TechSoup for NonprofitsLive!)http://watchitoo.com/

Watchitooscollaboration platform allowsup to 25 meeting participants to

collaborate in a virtual video conference environment, around nearly any form

ofrich media (like PDFs, PowerPoint presentations,documents, photos and Hi-

Definition video clips),from anywhere in the worldwith an internet connection.

The platform allows this rich media and video collaboration to be viewed by

audiences ofthousands ofpeople.


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Workshifting.com http://www.workshifting.com/ Ifyouwork out ofcoffee

shops, hotels, airports and your home every bit as much as the office,

workshifting.com isfor you.W

e share resources on telecommuting, onlinetools, travel, technology, business & virtual offices to help youshift when,

where & how youwork.Workshifting.com is powered by Citrix Online.Learn

more about workshifting and howworkshifting issaving employees, employers

and the environment while improving business performance and employee

satisfaction.Learn more about the easy-to-use online collaboration tools that

Citrix Online provides.

NE/SAEWebinar on Social Media

Social Media Seminar

Date:October 27,2011

Morning Seminar: Social Media andEffective Integration into your Company

Initial discussion on what social media is today howit has evolvedfrom

growing a user base to now being an infrastructure.

y What it takes to implement a successful social media plan top levelstrategies

y Job descriptionsfor social media coordinators andsocial media managersy Training and Policieswith examplesy Plan for scalable,dont create a roadblock Gatekeeper model vs. Hub

and Spoke

y The Social Media Picture Blogging is at the center its your digital assety Dont worry about who the Social Networking king is worry about

where your customers are


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y Strategies andObjectives - Without these, youre wasting time andresources

y Measuring ROI anddefining specificways to measure results

Networking Lunch (Includedwith in-person attendance)

Afternoon Seminar: Social Media, the Nuts and Bolts, and QR Codes

y Theres a plethora ofsocial media tools now. I will introduce the mostfavored ones.

y Tools to findcontent specific to your target audiencey Posting Tools automate your postingswhen you need toy Social Media Monitoring Toolsy QRcodes why marketersshould not print another piece without one!

Credit

3 CAE Professional Development Hours.

Goodbye

Okay, folksI think thats itthere were many, many things that happened this

week, but those were what made it on to the list.

If you can think of anything next week you want me to include, just tweet me,

KiKiLItalien or send me an email.

Of course we will be webcasting live again next Friday at 12:30 and I do hope you

continue to tune in and listen as we discuss this insane thing we do called live

streaming!


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Until next time,

y keep blogging,y tweeting,y

andfinding your own social media sweet spot for your members theywill thank youfor it!

sweet spot episode – episode posttech

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