SWEET DREAMS

 Petra  Šešerko  

Anamarija  Lulić  

SWEET DREAMS Sweet dreams comes from

Croatia!

•  Croa5an  tradi5on  •  Everything  sweet  at  one  place  •  Modern  places  with  tradi5onal  food  for  hang  out  or  take  a  rest  

WHAT DOESN’T EXETER HAVE?

•  Something  new  –  tradi5on  and  modern  

•  Best  Croa5an  sweet  delicacies  

WHAT EXETER NEEDS?

•  Women  in  their  20’s  to  40’s  

•  Women  who  don’t  have  5me  to  cook  

•  Women  who  want  try  something  tradi5onal,  modern  

and  foreign  

TARGET MARKET?

COMPETITORS IN EXETER

•  Pa5sserie  Valerie,  Coffee  #  1  and  Starbucks  •  They  have  high  prices  •  They  serve  breakfast,  brunch,  lunch,  dinner  and  snacks  

•  Not  fresh  and  organic  supplies  

•  Croa5an  sweets  •  Healthy  •  Always  fresh  supplies  

UNIQUE SELLING POINT (USP)

•  We  will  sell  Croa5an  cookies,  cakes,  ice  cream,  fresh  juices  and  coffee  

•  Expenditures  ≈  £230  000  •  Revenues  ≈  £350  000  

•  Gain  ≈  £120  000  •  10  staff    

HOW SWEET DREAMS WILL MAKE PROFIT?

•  Flyers  every  3  months  

•  Sampling  in  centre  of  Exeter,    in  front  of  Sweet  

Dreams  and  on  trade  shows  

•  Offical  website,  Facebook,  Twi^er  and  Instragram  

•  Special  offers  for  Facebook  fans  

HOW TO LAUNCH?

   

•  Quality  and  freshness  of  the  product  •  Faithfulness  to  tradi5onal  recipes  with  fresh  and  quality  ingredients  

•  Offer  cakes  as  they  come  out  of  your  own  kitchen  •  In  5me  of  5  years  open  2  more  shops  in  Exeter  and  London  

SUMMARY

It’s  5me  for  something  new  and  best  –  Time  for  Sweet  Dreams  !!