SweepstakesCASE STUDY

GOAL: To introduce the new

line of 4K TVs from Philips, the

client is seeking to grow their

email subscription lists for

future retargeting campaigns. 

STRATEGY:  Engage fans and

prospects through an easy

holiday giveaway on Facebook,

using Woobox Integration Tabs.

To tie the promotion to the

brand, we'll also create and

share content that emphasizes

Philip's global brand theme of

 "Innovation and You". 

OVERVIEW

ENTRY: To qualify for the

sweepstakes, users had to go on

the Facebook app, filled out their

contact information, and told us

what innovation meant to them.

PRIZE: Razor Slim Philips 4K TV

CHANNEL: Facebook built-in app 

DURATION: Dec 1st - Dec 21st

GIVEAWAY

SOCIAL SHARING: Encouraging entrants to share the sweepstakes promotion on social was one key focus of the campaign.

To achieve this, once a fan entered the sweepstakes, they were taken to a confirmation page. On that page, entrants were encouraged to share through email, Facebook and Twitter, with links to pre-populated shareable content optimized for each channel.

SOCIAL AMPLIFICATION

EXECUTION: Ran paid social

campaigns to raise awareness

for the sweepstakes while

highlighting UGC content

submitted by fans via organic

social.

CONTENT

Received 14.7K entries

during the campaign 

Added 10.4K new emails

to the subscription lists

5.6K people shared the

sweepstakes on various

social networks

RESULTS

Increased new followings

by 81% for Philips TV -

USA Facebook page

Achieved a 136.4% boost

in engagement from

previous months

Impressions also

increased by 183% during

the campaign 

SOCIAL

2016 Follower's Growth

Philips TV - USA Facebook Page

Creative SamplesAD SAMPLESCREATIVE

Creative SamplesUGC CONTENTSWEEPSTAKES

Creative SamplesSOCIAL CONTENTORGANIC

CLIENTSPORTFOLIO