>

beautifulmusic

2006

Blues

25991788

eng - iTunNORM 00000206 000001CF 00000805 00000A5A 0002E6BA 0002718A 00008000 00008000 0000002E 0000002E

Vision To purchase andor renovate a food truck so that it can be

transformed into a mobile bakery for the purpose of selling cheesecake cupcakes and other gourmet desserts When mobile and fully functioning The SweeTruth Bakery would travel from neighborhood to neighborhood city to city - much like the ldquoice cream truckrdquo This enables the business to establish a brand expand a sound customer base and introduce an alternate concept for bakeries

To streamline the processes with regard to preparation of bakery items in order to increase revenue customer reach visibility and mass production

To establish relationships with grocery food chains sponsors and vendors to increase profitabilityenovate a food truck so that it can be transformed into a mobile

Business Model This company will make money because of its diversity and

concept Although it is possible to get cheesecake in various places the secret to the success of SweeTruth is ldquoin the crustrdquo With 6 different variations of crust the customer essentially has the ability to create their own unique flavorful experience by choosing their favorite crust filling and toppings To add depth and dimension to this creative idea customers may purchase cheesecake by the dozen or half dozen enabling them to try more than one flavor mix and match and control their caloric intake by consuming smaller portions The same way you can purchase a dozen donuts and experience 12 different tastes our customers have the ability to do that with gourmet cheesecake

Market Size and Opportunity

In recent years America has experienced an onslaught of cupcake companies Everywhere you go there is a cupcakery But lucky for us that there arenrsquot any entities out there specializing in cheesecake cupcakes And although you are able to purchase cheesecake or poundcakes we have found that no one is selling them by the dozen or half dozen and they also are not affording their customers the opportunity to choose their own crust filling and toppings We take pride in being able to give the customer what THEY want We help you create your very own dessert experience

Why a Food Truck Because it is a Billion dollar industry with the market constantly expanding The operating costs as a business venture is far less for a food truck than for a stand alone business Being mobile enables us to travel from city to city state to state increasing the amount of exposure and visibility for the brand

Marketing and Sales Strategy

The companyrsquos immediate goal is to obtain a food truck in an effort to

Allow mobility ndash generate revenue by being able to travel to festivals functions corporate events deliver to vendors etc

Increase productivity ndash Have state of the art equipment that will enable us to move more product and thus make more product

Widen customer base ndash being mobile allows us to be visible in the community we serve allowing us to establish a brand and develop respect for the quality of our product

Achieve financial independence and sustainability ndash incorporate the ability to ship product as a means of increasing revenue

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Vision To purchase andor renovate a food truck so that it can be

transformed into a mobile bakery for the purpose of selling cheesecake cupcakes and other gourmet desserts When mobile and fully functioning The SweeTruth Bakery would travel from neighborhood to neighborhood city to city - much like the ldquoice cream truckrdquo This enables the business to establish a brand expand a sound customer base and introduce an alternate concept for bakeries

To streamline the processes with regard to preparation of bakery items in order to increase revenue customer reach visibility and mass production

To establish relationships with grocery food chains sponsors and vendors to increase profitabilityenovate a food truck so that it can be transformed into a mobile

Business Model This company will make money because of its diversity and

concept Although it is possible to get cheesecake in various places the secret to the success of SweeTruth is ldquoin the crustrdquo With 6 different variations of crust the customer essentially has the ability to create their own unique flavorful experience by choosing their favorite crust filling and toppings To add depth and dimension to this creative idea customers may purchase cheesecake by the dozen or half dozen enabling them to try more than one flavor mix and match and control their caloric intake by consuming smaller portions The same way you can purchase a dozen donuts and experience 12 different tastes our customers have the ability to do that with gourmet cheesecake

Market Size and Opportunity

In recent years America has experienced an onslaught of cupcake companies Everywhere you go there is a cupcakery But lucky for us that there arenrsquot any entities out there specializing in cheesecake cupcakes And although you are able to purchase cheesecake or poundcakes we have found that no one is selling them by the dozen or half dozen and they also are not affording their customers the opportunity to choose their own crust filling and toppings We take pride in being able to give the customer what THEY want We help you create your very own dessert experience

Why a Food Truck Because it is a Billion dollar industry with the market constantly expanding The operating costs as a business venture is far less for a food truck than for a stand alone business Being mobile enables us to travel from city to city state to state increasing the amount of exposure and visibility for the brand

Marketing and Sales Strategy

The companyrsquos immediate goal is to obtain a food truck in an effort to

Allow mobility ndash generate revenue by being able to travel to festivals functions corporate events deliver to vendors etc

Increase productivity ndash Have state of the art equipment that will enable us to move more product and thus make more product

Widen customer base ndash being mobile allows us to be visible in the community we serve allowing us to establish a brand and develop respect for the quality of our product

Achieve financial independence and sustainability ndash incorporate the ability to ship product as a means of increasing revenue

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Business Model This company will make money because of its diversity and

concept Although it is possible to get cheesecake in various places the secret to the success of SweeTruth is ldquoin the crustrdquo With 6 different variations of crust the customer essentially has the ability to create their own unique flavorful experience by choosing their favorite crust filling and toppings To add depth and dimension to this creative idea customers may purchase cheesecake by the dozen or half dozen enabling them to try more than one flavor mix and match and control their caloric intake by consuming smaller portions The same way you can purchase a dozen donuts and experience 12 different tastes our customers have the ability to do that with gourmet cheesecake

Market Size and Opportunity

In recent years America has experienced an onslaught of cupcake companies Everywhere you go there is a cupcakery But lucky for us that there arenrsquot any entities out there specializing in cheesecake cupcakes And although you are able to purchase cheesecake or poundcakes we have found that no one is selling them by the dozen or half dozen and they also are not affording their customers the opportunity to choose their own crust filling and toppings We take pride in being able to give the customer what THEY want We help you create your very own dessert experience

Why a Food Truck Because it is a Billion dollar industry with the market constantly expanding The operating costs as a business venture is far less for a food truck than for a stand alone business Being mobile enables us to travel from city to city state to state increasing the amount of exposure and visibility for the brand

Marketing and Sales Strategy

The companyrsquos immediate goal is to obtain a food truck in an effort to

Allow mobility ndash generate revenue by being able to travel to festivals functions corporate events deliver to vendors etc

Increase productivity ndash Have state of the art equipment that will enable us to move more product and thus make more product

Widen customer base ndash being mobile allows us to be visible in the community we serve allowing us to establish a brand and develop respect for the quality of our product

Achieve financial independence and sustainability ndash incorporate the ability to ship product as a means of increasing revenue

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Market Size and Opportunity

In recent years America has experienced an onslaught of cupcake companies Everywhere you go there is a cupcakery But lucky for us that there arenrsquot any entities out there specializing in cheesecake cupcakes And although you are able to purchase cheesecake or poundcakes we have found that no one is selling them by the dozen or half dozen and they also are not affording their customers the opportunity to choose their own crust filling and toppings We take pride in being able to give the customer what THEY want We help you create your very own dessert experience

Why a Food Truck Because it is a Billion dollar industry with the market constantly expanding The operating costs as a business venture is far less for a food truck than for a stand alone business Being mobile enables us to travel from city to city state to state increasing the amount of exposure and visibility for the brand

Marketing and Sales Strategy

The companyrsquos immediate goal is to obtain a food truck in an effort to

Allow mobility ndash generate revenue by being able to travel to festivals functions corporate events deliver to vendors etc

Increase productivity ndash Have state of the art equipment that will enable us to move more product and thus make more product

Widen customer base ndash being mobile allows us to be visible in the community we serve allowing us to establish a brand and develop respect for the quality of our product

Achieve financial independence and sustainability ndash incorporate the ability to ship product as a means of increasing revenue

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Marketing and Sales Strategy

The companyrsquos immediate goal is to obtain a food truck in an effort to

Allow mobility ndash generate revenue by being able to travel to festivals functions corporate events deliver to vendors etc

Increase productivity ndash Have state of the art equipment that will enable us to move more product and thus make more product

Widen customer base ndash being mobile allows us to be visible in the community we serve allowing us to establish a brand and develop respect for the quality of our product

Achieve financial independence and sustainability ndash incorporate the ability to ship product as a means of increasing revenue

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Competition

Cheesecake Factory ndash In business since 1972 they are our closest competitor with approximately 33 flavors of cheesecake Our company offers our customers the ability to enjoy great flavors a choice between 6 different kinds of crust and the ability to purchase a dozen at a time to experience more than one flavor

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

The Team

This company is headed up by Bridgette Hogan local poet and longtime Jacksonville resident Since the late 90rsquos Bridgette has been a mainstay in the local arts community honing her craft and establishing roots performing poetry in schools churches weddings plays etc In 2006 Ms Hogan along with all three of her children began experimenting with baking cheesecake The idea quickly morphed from a hobby to engage her children to part-time supplemental income Bridgette is responsible for creating recipes preparation and all public relations Brittany Bell Bridgettersquos eldest daughter and ldquosous chefrdquo is responsible for marketing and research in addition to preparation as well Brandon Hogan and Britorria Hogan serve as tasters and the clean-up crew

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Financials

ITEM Details Cost

Food Truck Used $1200000

Renovations Convection Ovens Freezer Dispenser for batter Display Case Customized Baking pans Truck Wrap

$1200000

Supplies Wholesale items $400000

Operating Costs Licensing Patents Legal Payroll

$300000

Marketing Web design packaging radio

$200000

$3300000

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

Photos

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth

TeamSweetruthMusic and Poetry We Make Beautiful by Bridgette ldquoSoulflowerrdquo Hogan

• Slide 1
• Vision
• Business Model
• Market Size and Opportunity
• Marketing and Sales Strategy
• Competition
• The Team
• Financials
• Photos
• TeamSweetruth