SWACHHBHARATABHIYAN

HISTORYWith effect from 1 April 1999, the Government of India

restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign

(TSC).

To give a fillip to the Total Sanitation Campaign, effective June 2003 the government launched an incentive scheme

in the form of an award for total sanitation coverage, maintenance of a clean environment and open defecation-free panchayat villages, blocks and districts called Nirmal

Gram Puraskar.

Effective 1 April 2012, the TSC was renamed to Nirmal Bharat Abhiyan (SBA).

On 2 October 2014 the campaign was relaunched as Swachh Bharat Abhiyan.

LOCATION

This campaign was officially launched on 2 October 2014 at

Rajghat, New Delhi, where Prime Minister Narendra Modi himself

cleaned the road. It is India's biggest ever cleanliness drive and

3 million government employees and school and college students of

India participated in this event

SWACHH

PARTICIPITANTS

s

Anil AmbaniSachin TendulkarRuby YadavSalman KhanPriyanka ChopraBaba RamdevKamal HassanMridula SinhaShashi TharoorThe team of TV series Taarak Mehta Ka Ooltah ChashmahAmitabh BachchanHrithik RoshanAamir KhanManisha KoiralaSaina NehwalChanda Kochhar

OBJECTIVE•Elimination of open defecation •Conversion of insanitary toilets to pour flush toilets •Eradication of manual scavenging •100% collection and scientific processing/disposal/reuse/recycling of municipal solid waste •A behavioural change in people regarding healthy sanitation practices •Generation of awareness among citizens about sanitation and its linkages with public health •Supporting urban local bodies in designing, executing and operating waste disposal systems •Facilitating private-sector participation in capital expenditure and operation and maintenance costs for sanitary facilities

THANKYOU