suzlon - riding the wind

8/4/2019 Suzlon - Riding the Wind

1/25

Click to edit Master subtitle style

4/14/12

Garima 19Akanksha 21Abhishek 22Salman 23

SUZLON ENERGY LTD.(RIDING ON THE

WIND)


2/25

4/14/12

Global Wind IndustryDemand for renewable source of energy

Oil and Gas prices increasing

Shift towards Green Technology


3/25

4/14/12

Suzlon Energy Limited :Overview

Founded by the Wind man Tulsi Tanti, in1995 .

Asias fastest growing fully integrated wind power energy.

Provides end to end wind power solutions Among top three wind turbine manufacturers

globally

Market leader in Asia


4/25

4/14/12

SUZLON TURNOVER..


5/25

4/14/12

Suzlon Energy Limited :

Product Protfolio

Wind Turbine Generators (WTGs)

Rotor blades

Control Equipments

Gearboxes


6/25

4/14/12

Spectrum of ServicesDesign and Development

Manufacturing

Operations

Wind farm project developer and operator


7/25

4/14/12

GLOBAL PRESENCE


8/25

4/14/12

COMPETITION

GLOBAL COMPETITION SHARE : TOP TEN WIND TURBINEMANUFACTURE (2008)


9/25

4/14/12

INDIAN MARKET

India-The 4th largest installed wind power capacity in theworld and the wind energy leader in the developing world.

52% market share in India.

Domestic policy support for the wind power.


10/25

4/14/12


11/25

4/14/12

MARKETING STRATEGIES

Turnkey Solutions

Vertical Integration

Global Integration


12/25

4/14/12

TURNKEY SOLUTIONS

Turnkey services range from complexfront-end engineering design,construction, installation andcommissioning to long-term operationsand maintenance as well as the length,breadth and depth of customerrequirements across the wind energyvalue chain.

Key benefits range from development, toconstruction to operations.


13/25

4/14/12

INTEGRATION Foresight of the current economicchallenge and adopting a visionarystrategy has set us forth to become themost vertically integrated wind turbinemaker in the world.

Suzlon has gained the criticalcompetitive advantage with:

a) Better control over time, cost & quality

b) Long-term service support to customers

c) Turbine technolo inte ration


14/25

4/14/12

GLOBAL INTEGRATION

Suzlons approach to talent capital -global experience, local expertise

Workforce from 23-nations

Advantage of leveraging local talentand creating a truly global expertworkforce.

Present in all emerging markets


15/25

4/14/12

SUZLON EDGE END TO

END SOLUTIONS Suzlons End-to-End Solutions include thefollowing stages:1. Land and Site Identification2. Supply of WTG & Accessories3. Site Infrastructure Development4. Installation and Commissioning5.

Power Evacuation6. Life Cycle Operations & Maintenance7. Assistance for Approvals & Loan Processing8. Wind Resource Mapping


16/25

4/14/12

Suzlon MarketingStrategy

Vertical integration End to End SolutionsComponents Locations

Rotor

blades

India : Daman, MaharashtraGujarat, Pondicherry

USA : MinnesotaChina : Tianjin

GearboxesBelgium(Hansen Transmissions)

Generators India : Maharashtra(JV with Elin, Austria)

Controlsystems

India : Daman, Pondicherry

Towers

India : Gujarat,

Maharashtra

Technologyleadership

Cost leadership Control over supply

chain

Improved qualitycontrol

Improved servicesupport

Reliability

Benefits


17/25

4/14/12

Suzlon Marketing StrategyVertical Integration- End to End

SolutionMAIN COMPONENETS

B l a d e s

G e a r b o x

G e n e r a

t o r s

C o n

t r o

l s

C a s

t i n

g s a n

d

F o r g i n

g s

Ve


18/25

4/14/12


19/25

4/14/12

Suzlon Marketing

Strategy


20/25

4/14/12

AQUISITIONS


21/25

4/14/12

COMPETITIVE ADVANTAGE

Skill Amalgamation

Cost Reduction

Reverse outsourcing

End to End Solutions

Vertical Integration and Amalgamation

Market leadership in India and GlobalPresence


22/25

4/14/12

GROWTH PROSPECTS

Environmental and Government initiatives

Favourable tax exemptions

Untapped offshore Market

Steady source of demand

Green Power


23/25

4/14/12

CHALLENGES

Intense competition

Over dependence on US

Foreign Exchange Risk

Technology Risk


24/25

4/14/12

FUTURE STRATEGIES

Continuing rapid growth.

Manage risks of over dependence.

Improve value to share holders.

Improve operational efficiency.

Manage backlogs.


25/25

4/14/12

suzlon - riding the wind

Documents