sustainagility - change the world for the common good - sustainability
DESCRIPTION
How to change the world. Ultimate leadership speech. Secret of all management, marketing and motivation. The Four Circles of the Human Heart and their impact on consumer behaviour. Sustainable business and social enterprises. How to encourage corporations to act in ethical ways. Future of philanthropy and non-profit organisations. Future of consumers, engaging with customer passion. Future of EU, Eurozone and government policy. Protection of environment. Green tech innovation, solar cells and wind power, salt caverns for energy storage and the future of the energy industry. Conference keynote by Patrick Dixon, Futurist, for Zermatt Foundation - based on principle of "The Common Good".TRANSCRIPT
Dr Patrick Dixon Chairman Global Change Ltd
SustainAgility
How can we promote common good ?
$40 Trillion$40 Trillion Green Tech Green Tech BoomBoom
driven by oil price, cost cuts, green driven by oil price, cost cuts, green activismactivism
moral, economic, business, politicalmoral, economic, business, political
Crisis of Purpose at Work
What remembered for ?
Four Circles of the Human Heart
COMMONGOOD
COMMONGOOD
Building a Better World• Basis of all advertising• Every marketing campaign• Every mission statement• All leadership• All change management• All government • Every business activity• Every human passion
• EU 20,000 if you can find a business exception to this universal rule
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All sales based on a promisePurpose of business is to deliver on
the promiseProfit is your reward for doing so
Purpose of Business
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Middle Class --> 300m India - 100m Africa
The future is aboutThe future is about
EMOTION
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1 billion children cities
““Caring for the planet - Caring for the planet - for the sake of future for the sake of future
generationsgenerations””
Data accepted widelyData accepted widely
Science of global warming might possibly turn Science of global warming might possibly turn out to be incorrect, but it is highly influentialout to be incorrect, but it is highly influential
““US emissions of CO2 US emissions of CO2 equivalent to a equivalent to a carpet of CO2 = carpet of CO2 =
33cms33cmsthick each year over thick each year over
entire land massentire land mass””
Source: „Vostok“ (Antarctica) ice cores, World Data Center for Paleoclimatology, NOAA, Boulder, CO, USA
350-393ppm
in 30 years x
x
420,000 Years - CO2 and Earth Temperature
”Dip equivalent to 0.5 mile of ice over some of northern hemisphere 15,000 years ago”
“400,000 sq miles of Arctic ice melted in 30 years”
China water crisis“In 20 years, 18,000 square miles of ice melted”“3000 out of 4000 Tibetan lakes dried up”“Yellow river dried up recently for 226 days”
Oil >$100 a barrel accelerates innovationOil >$100 a barrel accelerates innovationEven strong climate sceptics Even strong climate sceptics ““go greengo green””
120,000 terawatts of sunlight /day7,000 times total power use
WIND / SOLARWIND / SOLAR
Solar cell generation parity <7-10 yrs
•Only 5% EU power crosses borders
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Enough salt caverns to power Germany for a week
Recycle Metal
70% less energy 40% less water85% less air pollution75% less water pollution
Street Lights - Philips
5% 2% of US / EU energyPayback period 4 years 120 million EU street lamps 75% replace in 15 years at unit cost of $750 including labour
Problem of Old Tires – gassification
Gas + RubberGas + Rubber
Power + FoodPower + Food
30 million acres lost
EU 5% gasoline and diesel from food
25% of 2010 US grain fuel30% US grain burnt in cars
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Build a Better WorldBuild a Better Worldindividual family community world
Common GoodCommon GoodPeople Movement – Global Influence