sustainable tourism...sustainable tourism practices minimum daily package rate (mdpr) includes …....
TRANSCRIPT
SUSTAINABLE TOURISM
Dorji Dhradhul, Tourism Council of Bhutan, Kingdom of Bhutan
…. tourism that meet the needs of
the present visitors and destinations while protecting and enhancing
opportunity for the future….
Kingdom of Bhutan - TSAWA SUM
The Royal Family
The National Flag
The Happy People
“Gross National
Happiness, rather than
GDP, should be the
principle yardstick to
measure progress”
Gross National Happiness (GNH)
Father of GNH
Gross National Happiness GNH
pursues harmonious
balance between
material well-being and the
spiritual, emotional
and cultural needs of a
society
“GNH is
development
with values.
GNH is
bridge
between the
fundamental
values of
kindness,
equality, and
humanity.”
- HM The
King of
Bhutan
4 Pillars of GNH
*Sustainable and Equitable Socio-economic development;
*Conservation of environment; *Preservation and promotion of culture;
*Good governance
GNH...money doesn’t equal happiness
2011 March 20
2012
Ministry of Happiness, UAE GNH
Commission
Globalization of GNH
BHUTAN Tourism
GNH
HIGH VALUE - LOW VOLUME
Premium Product Ensuring the delivery of high quality
services and experiences, at a premium price, resulting in a high revenue and
yield
Sustainable Situation
Ensuring a controlled tourism growth within the carrying capacity of the
infrastructure, and socio-cultural and natural environment
EXCLUSIVE DESTINATION
⮚ Avoid mass/over tourism
⮚ Mindful ⮚ Responsible
⮚ Guided
⮚ Quality over quantity
⮚ Less is More
⮚ Beyond Revenue and receipts ⮚ Immersive
Sustainable Tourism Practices
Minimum Daily Package Rate
(MDPR) Includes ….
- pre-arranged with Bhutanese Tour operator
- -pre-paid tour costs for tourist visa, , meals, 3-star accommodation, chauffeured SUV ground transport, full time guide services by an English speaking licensed tour guide
Sustainable Development
Fee(SDF)
A tourist is levied a fee to ensure the participation of a
tourist in the global agenda of
sustainable tourism
✔ Focus on quality ✔ Guided tour ✔ Licensed tour operators ✔ Certified tourist
accommodation ✔ Designated camp sites ✔ Pledge to carbon neutrality ✔ ✔ Distribution of free
electricity in the rural community
✔ Tax free for electric cars
✔ Green tax on automobiles using fossil fuels
✔ Organic farming ✔ Bhutan for Life ✔ Banning single use of plastic bags
✔ Sustainable development Fee ✔ Minimum daily package rate
(MDPR) ✔ NGO part of the decision making
Sustainable Tourism Practices
“… our leadership resisted the temptations to harness the quick fortunes from mass tourism and instead was prescient to formulate a visionary policy of High Value - Low Volume tourism. The wisdom of our tourism policy has led to the emergence of a strong Brand Bhutan – an exclusive destination…” - His Majesty The King, 2019
BRAND BHUTAN
BRAND BHUTAN
Global recognitions for Championing sustainable development
First ever UNEP’s Champions of the Earth to His Majesty the Fourth King and the people of Bhutan in 2005
NATURE’S HERO
WAY FORWARD for for Sustainability agenda
- Re-thinking Tourism Policy, Product and Practice
Policy
High Value Low Volume
Beyond revenue and receipts
Product ✔Wellness and
Wellbeing (yoga, massage, meditation, traditional medicine )
✔ Community Tourism
✔ Agro tourism
✔ Eco tourism
Practice
✔ Plant based meals
✔ Green hotel ✔ Green transport – electric
SNOWMAN RACE – The Ultimate Race For Climate Action
www.snowmanrace.org
⮚Envisioned and Blessed by His Majesty the King
⮚Aspires to be World toughest ultra
Race
⮚The Ultimate Race For Climate Action
⮚October 13, 2021
⮚ to bring the world’s attention to climate change and its impacts
“The wise and timely decisions of the present
generation shall bequeath a strong and successful world to the
future generations” - Druk Ngadag Gyalpo Jigme
Khesar Namgyel Wangchuck, His Majesty The King of
Bhutan
Tashi Delek!