sustainable social media for real estate
DESCRIPTION
This presentation is designed to share some social media basics with real estate agents.TRANSCRIPT
Sustainable Social Media
image via flickr/DanHershman
Zack LubyRemax April 2010
Social Media ≠ A Magic Wand (or Wands)
image via flickr/MarkHume
Myth: Social Media is just for Geeks.
image via flickr/zitona
If Facebook was a
country, it would be the 3rd largest
country in the world (behind
China and India)
source: Facebookimage via flickr/woodleywonderworks
Myth: Social
Media is just
for Teen-agers.
image fia flickr/jibay
57%!
57 % Percent of Social Media users are over the age of 35.
image via flickr/ms.abitibi
source: google ad planner
Fact: The fastest growing segment on Facebook is 55-65 year old women.
Image via flickr/winged photography
Source: Inside Facebook Blog
Myth: Social Media is impersonal.
image via flickr/ChrisDag
1 in 8 couples married in the US in 2009 met through Social Media Source: McKinsey Study
Myth: Social Media
Can’t Be Measured.
image via flickr/NickSayers
Set Goals.Measure
your Progress.
image via flickr/NickSayers
Provides incredible reachShare information with those that careShare information quickly to tons of peopleUse to: Share valuable information, new listings, tips for home buyers & sellers
The most important listening tool
Keep up with your customersKeep up with your industry
Customer Service!Share links to your content
Use to: Listen, link to your stuff
images via twitter, flickr/PinkSherbet
Social Media allows you to tell your story.
Image via flickr/McAdzatl
image via flickr/z6p6tist6
Social Media is a Two-Way
Street.
Social Media is about what you Bring to the Situation.image via flickr/vplessky
More than 90% of home buyers 44 and under used the internet as a source of information during the home buying process
(2008 National Association of REALTOR profile of home buyers and sellers)
So Social Media is important. Got it.
But where on Earth do I Start?image via flickr/SimonK
SOCIAL MEDIA BASICS - THE BUILDING BLOCKS
image via flickr/ogimogi
The most important tool that you can use in your social media efforts is listening.
It’s also the first step in
getting started.
image via flickr/ky olsen
Set up Google Alerts.
image via flickr/Szift
Get a Twitter Account.Set up Tweetdeck.
image via flickr/randyread
Now it’s time to share your personality.
image via flickr/true bavarian
Time to put pen to paper.
Write an “About You” section for yourself.
After you are done writing, speak it out loud.
Write it again, this time like
you would say it to someone.
Write a long one (500 w), and
a short one (100 w)
image via flick
r/KristianD
Be consistent across platforms.
You are building a brand.
Social Media
Services (Work
With Zack)
image via flickr/Cliff1066
Facebook Page $150
Twitter Profile $150
Website & Blog $650
Social Media Toolbox
image via flickr/60in3
Social Media Consultation(I can help you take off)
image via flickr/damopabe
