sustainable seafood coalition · 6. require fishers, where possible, to collect catch and discard...
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Sustainable Seafood Coalition
3rd November 2011
Seafish Aquaculture Common Issues Group
Overview of the SSC
VISION: All fish and seafood sold in the
UK is from sustainable sources.
HOW: Using voluntary industry codes of conduct
SSC Vision
1. promote sustainable fish and seafood consumption;
2. encourage UK consumers to eat a wider variety of sustainable seafood, and to introduce species to our stores and restaurants that are currently underutilised or discarded;
3. develop minimum standards for sustainable seafood sourcing policies and decision trees;
4. support the sustainable use of unwanted discard species’ trimmings and offal in the manufacture of fishmeal;
5. use harmonised seafood labelling based on agreed standards, in order to provide consumers with accurate information on sustainability;
SSC Aims
6. require fishers, where possible, to collect catch and discard information for the fish and shellfish sourced by Coalition members and pass this information to government authorities for use in scientific assessments;
7. influence changes in policy at UK, EU and international level;
8. build national and global alliances;
9. inform the public debate on seafood;
10. adhere to the new voluntary industry codes of conduct agreed by the Coalition until sufficient management measures and labelling rules are in place.
Sustainable Seafood
Coalition
Consistent and clear labelling
Agreed sourcing standards
Discard reduction and data collection
Promoting diversification
SSC - what is it about?
Seafish Discard Action Group
Consumer
Celebrity chef
Supplier/
retailer
Food
service
Fishmeal use
SSC - cross-industry approach
The Sustainable Seafood Coalition
SSC - governance
SSC industry
members
Working group Sustainable
sourcing
Working group Discards and
data
Working group Labelling
Non-industry advisors
Decision-making
Developing
Proposals
Advising &
consulting
GLOBALG.A.P.
ISO Type-II
ISO Type-I
Labelling – a confusing landscape
‘Irish Sea Cod’ (No claim)
=
‘Responsibly sourced’ (Fishery Improvement Project)
=
‘Sustainably fished’ (Hasting Dover Sole, Herring and Mackerel)
= +
‘Responsibly farmed’ (Organic/GAA/GlobalGAP)
=
Labelling - Hypothetical Examples
Agreement on use of images
Agreement on terms not to use
Agreement on terms for aquaculture
Labelling – Other Aspects
Diversification Code - Aims
Consumers are currently focusing mainly on the “Big Five” species, putting great pressure on them.
There is currently little market for a wealth of
available alternatives, both wild and farmed
• The SSC will aim to encourage UK consumers to eat a wider variety of sustainable seafood, and introduce species to our stores and restaurants that are currently underutilised or discarded.
Species Diversification – Encouraging Consumers
Channel 4 Fish Inspiration
www.fishfight.net
Hugh’s ‘Mackerel Bap’ Post-Fishfight Seafood Sales
Sainsbury’s ‘Switch the Fish’
M&S ‘Forever Fish’
The SSC aims to set a minimum standard for sourcing policies for its members
This will include farmed policies
This ties in with the SSC aim to support the use of trimmings and offal in fishmeal
Sustainable Sourcing Policies
Potential to Expand in the EU
What: Action-oriented coalition
Who: Cross-industry membership
• retailers/suppliers
• celebrity chefs
• food service
• Fish feed and pet food
When: Now, independent of CFP reform
Where: UK (pilot) + possible expansion to EU
How: Fill legislative gaps using voluntary codes, i.e.
• code on self-declared environmental labels
• code on species diversification
• code on sustainable sourcing policies
Summary
Contact details
Sandy Luk Biodiversity Lawyer t +44 (0)207 749 5977 e [email protected]
Melissa Pritchard Marine Scientist t +44 (0)203 030 5950 e [email protected]
Rachel Bower SSC Intern t +44 (0)203 030 5956 e [email protected]
Thank You
Offices
Brussels
4ème Etage
36 Avenue de Tervueren
Bruxelles 1040
Belgium
London
274 Richmond Road
London E8 3QW
UK
Warsaw
Aleje Ujazdowskie 39/4
00-540 Warszawa
Poland
www.clientearth.org/sustainable-seafood-coalition