Sustainable Innovation @ GoogleSajith Sivanandan, Google

…has become so much more…

Innovation cannot be ordained.

However, you can create an environment

in which it will evolve organically.

1. HAVE HEALTHY DISREGARD FOR THE IMPOSSIBLE

2. FOCUS ON THE USER

3. KEEP IT SIMPLE

4. SHARE EVERYTHING YOU CAN

5. HIRE AND INSPIRE

Five guiding principles of innovation

1. Have healthy disregard for the impossible

Think 10X…not 10%

Set audacious goals

Fail fast and iterate

2. Focus on the user

Show users the magic

Win user love and trust

Pass the “toothbrush test”

2. Google Search – THE PAST

2. Google Search – THE PRESENT

3. Keep it simple

Innovation ≠ expensive

Reinvent existing concepts

Think about scale and reach

4. Share everything you can

Share opinions and value data

Make goals and metrics public

Collaborate across teams and geos

5. Hire and inspire

Be deliberate with hiring

Ideas come from everywhere

Allow time for 20% projects

5. Some of our top products were born from 20% projects

Google Maps Google AdSense Gmail

1. HAVE HEALTHY DISREGARD FOR THE IMPOSSIBLE

2. FOCUS ON THE USER

3. KEEP IT SIMPLE

4. SHARE EVERYTHING YOU CAN

5. HIRE AND INSPIRE

Five guiding principles of innovation

Thank You!