SUSTAINABLE INNOVATION FORSUBSISTENCE MARKETPLACESMADHU VISWANATHAN

Project Resource

Idea Generation – Transportation

PROCESS

Step 1: Observation

Take notes individually

Step 2: Idea Generation and Selection

Focus on assigned chosen need

Generate ideas individually

Narrow down to one idea as a group

Step 3: Concept Detailing and Final Presentations

Draw out details of concept

Address key problems and selected concept

STEP 1: OBSERVATION – 3 MINUTES

Write notes to yourself as you observe

Who?

What?

Where?

Why?

How?

BOAT IN INDONESIA

© 2009 Pratanti3

BOAT IN ZAMBIA

© 2006 Someone35

FOOTWEAR IN RURAL AFRICA

DONKEY CART IN NAMIBIA

DONKEY PARKING LOT, ETHIOPIA

© 2013 Rod Waddington

TRANSPORTING GOODS, AFRICA

© 2008 Ferdinand Reus

TROLLEY IN AFRICA

MOTORCYCLES IN VIETNAM

© 2008 M.M

BECAK IN INDONESIA

© 2003 Jonathan McIntosh

TUK-TUKS IN CAMBODIA

© 2014 Wikirictor

RICKSHAW IN BANGLADESH

© 2007 Fionn Kidney

BOAT MARKET IN BANGKOK, THAILAND

TRAFFIC IN INDIA

OVERLOADED BUS IN WEST BENGAL, INDIA

© 2009 Biswarup Ganguly

OVERLOADED TRUCKS IN AFRICA

© 2007 OCHA/dptcar

TRANSPORTATION IN AFRICA

© 2009 Lucy

TRANSPORTING WATER IN A HIPPO ROLLER, AFRICA

© 2008 Jafet.vixle

JUGAAD, INDIA

© 2007 Vishalsh521

OVERLOADED BIKE IN INDIA

© 2011 Government of Thailand/Peerapat Wimolrungkarat

STEP 1: INDIVIDUAL REFLECTION ON SERVING TRANSPORTATION NEEDS

Take a few minutes to jot down your thoughts about what you saw.

Who?

What?

Where?

Why?

How?

STEP 2: IDEA GENERATION AND SELECTION –15 MINUTES

Work on assigned problem

Work individually to write down or draw ideas on a sheet of paper – 5 minutes

Create 20+ ideas (that is 4+ per team member)

Write each idea down on a sheet of paper

Come together as a group to

Discuss the key design elements that the group likes

Go back to the problem and key issues/drivers as needed

Narrow down the ideas and select one idea – 10 minutes

STEP 3: CONCEPT DETAILING AND FINAL PRESENTATIONS – 15 MINUTES

Draw out the concept on large sheet of paper while combining aspects of

other ideas – 5 minutes

Each team presents for 2 minutes

Present your concept

State how it addresses problem and key issues

REFERENCES

Ganguly, B. (Photographer). (2013, March 23). Bus with Passengers - Indian National Highway 34 - Nakashipara – Nadia [digital image].

CC BY 3.0. Retrieved from https://goo.gl/Htw8E9

Government of Thailand/Peerapat Wimolrungkarat. (2011, April 5). Bicycle with a heavy load in India [digital image]. CC BY 2.0. Retrieved

from https://goo.gl/3uAWU7

Jafet.vixle. (2008, September 17). Hippo-vs-head [digital image]. CC BY-SA 3.0. Retrieved from https://goo.gl/gdS6zY

Kidney, F. (Photographer). (2007, February 14). Rickshaws everywhere [digital image]. CC BY 2.0. Retrieved from https://goo.gl/CkxWVC

McIntosh, J. (Photographer). (2003, December 31). A becak and its driver wait for a fare in Bandung, Indonesia [digital image]. CC BY 2.0.

Retrieved from https://goo.gl/J55Naf

M.M. (2008, April 2). Vietnam [digital image]. CC BY-SA 2.0. Retrieved from https://goo.gl/wYlmdB

OCHA/dptcar. (2007, May 17). Central African Republic - Trucks in Bangui [digital image]. CC BY-SA 2.0. Retrieved from

https://goo.gl/e7NHa6

REFERENCES

Pratanti. (2009, March 7). Water transportation [digital image]. CC BY 2.0. Retrieved from https://goo.gl/8CUikZ

Reus, F. (Photographer). (2008, June 11). Overloaded truck [digital image]. CC BY-SA 2.0. Retrieved from https://goo.gl/frsJYq

Someone35. (2006, April 5). 2 Locals in a canoe boat in the Zambezi river, Zambia [digital image]. CC BY-SA 3.0. Retrieved from

https://goo.gl/HDIH6y

Vishalsh521. (2007, March 5). Politicaljugaad [digital image]. CC BY 3.0. Retrieved from https://goo.gl/MpNsKs

Waddington, R. (Photographer). (2013, December 17). Donkey Depot, Ethiopia [digital image]. CC BY-SA 2.0. Retrieved from

https://goo.gl/fDn38l

Wikirictor. (2014, October 8). Tuk-tuks in Serendipity Road [digital image]. CC BY-SA 3.0. Retrieved from https://goo.gl/tbYBde