sustainable competitive advantage & core competency ... · competitive advantage is also...
TRANSCRIPT
Asian Journal
of Research in
Business Economics
and
Management Asian Journal of Research in Business Economics and Management
Vol. 3, No. 9, 2013, pp. 14-25.
ISSN 2249-7307
14
www.aijsh.org
Asian Research Consortium
Sustainable Competitive Advantage & Core Competency:
Strategic Challenge towards Dynamic Resource
Dr. Abhishek Gupta
Administrative-cum-Accounts Officer & Head of Office, Sardar Swaran Singh National Institute of Renewable Energy (Ministry of
New & Renewable Energy, Govt. of India) Wadala Kalan, Kapurthala-144601 (Punjab)
Abstract
Competitive advantage is also described the identification of competitive advantage and the assessment of
the same with the global competitive advantage and their divisions. Scanning and analyzing the external
environment for opportunities and threats is not enough to provide an organization a competitive
advantage. Analysis must also look within the corporation itself to identify internal strategic factors those
critical strengths and weaknesses that are likely to determine if the firm will be able to take advantage of
opportunities while avoiding threats. This internal scanning is often referred to as organizational analysis
and is concerned with identifying and developing organizations resources. Evaluate the importance of
these resources to ascertain if they are internal strategic factors those particular strengths and weaknesses
that will help determine the future of the company. Identifying core competence is much harder than
finding the capabilities used by an organization. A starting point for identifying the core competence of
an organization is to dissect the different subsystems that make up the total operating entity. It therefore
makes sense to start the search for the core competence of the organization in its technical subsystem
although this may not be where it is eventually found.
Keywords: Sustainable,Competency, Dynamic.
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