sustainable certification: a key to improving the community and guest experience

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CEDARENA CEDARENA CEDARENA CEDARENA CEDARENA CEDARENA CEDARENA CEDARENA The Nature Conservancy The Nature Conservancy The Nature Conservancy The Nature Conservancy The Nature Conservancy The Nature Conservancy The Nature Conservancy The Nature Conservancy

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GEC 2007: Sustainable Certification: A Key to Improving the Community and Guest Experience - Karen G. Lewis, Founder and Owner, Lapa Rios Ecolodge

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Page 1: Sustainable Certification: A Key to Improving the Community and Guest Experience

CEDARENACEDARENACEDARENACEDARENACEDARENACEDARENACEDARENACEDARENA

The Nature ConservancyThe Nature ConservancyThe Nature ConservancyThe Nature ConservancyThe Nature ConservancyThe Nature ConservancyThe Nature ConservancyThe Nature Conservancy

Page 2: Sustainable Certification: A Key to Improving the Community and Guest Experience

ConservationConservation

CommunityCommunity ConsumersConsumers

Mission:Mission:A tree left standing A tree left standing

is more valuable is more valuable

then one cut down.then one cut down.

What is What is Lapa Lapa Rios?Rios?

EducationEducation

Page 3: Sustainable Certification: A Key to Improving the Community and Guest Experience

Certification: a Tool toCertification: a Tool toCertification: a Tool toCertification: a Tool toCertification: a Tool toCertification: a Tool toCertification: a Tool toCertification: a Tool to Improve the Improve the Improve the Improve the Improve the Improve the Improve the Improve the

Community and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest ExperienceCommunity and Guest Experience

Oslo, NorwayOslo, Norway

14 May 200714 May 2007

Global Ecotourism Conference

Page 4: Sustainable Certification: A Key to Improving the Community and Guest Experience

Certification is a validation toolvalidation tool, distinguishes

‘‘I say I do thisI say I do this’’ from ‘Come grade what I doCome grade what I do’’

1. Differentiates national tourism

products

2. Authenticates tourism providers

3. Spearheads changes in supply sector

What does the CST provide?What does the CST provide?

Page 5: Sustainable Certification: A Key to Improving the Community and Guest Experience

Certification maintains vision, Certification maintains vision,

establishes authenticityestablishes authenticity

0 5 10 15 20 25 30 35 40

Wildlife

Beauty / Remoteness of area

Environm.managem./commitm.conserv.

Luxury / comfort of lodge

Bird watching

Word of mouth recommendation

Other aspects

Community partizipation

The beach

Heard / read about in the media

7a) Why did you choose Lapa Rios & Costa Rica for your

travel experience?

Page 6: Sustainable Certification: A Key to Improving the Community and Guest Experience

The smallest compliance

level determines

the company’s final

ranking…

GuestsGuestsGuestsGuests

ClientsClientsClientsClients

Services &Services &Services &Services &

InfrastructureInfrastructureInfrastructureInfrastructure

Social &Social &Social &Social &

EconomicEconomicEconomicEconomic

OutreachOutreachOutreachOutreach

Physical

Plant

SustainableSustainableSustainableSustainable

OperationOperationOperationOperation

Page 7: Sustainable Certification: A Key to Improving the Community and Guest Experience

A. PhysicalA. Physical--Biological Biological

ParametersParameters

Evaluates a company’s care and stewardship of the

surrounding natural resources, its impact footprint and

preservation of indigenous flora and fauna.

Page 8: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Protection programs, flora and

fauna

• Involvement in and conservation

of local natural resources

• Sharing habitat with scientific

research

Page 9: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Improves record keeping: consumption and control programs of water, electricity, wastes, etc.

• Monitoring water sheds and potability

• Local environmental programs: No More Garbage in Osa, WOO, Corcovado Campaign

• Sustainable responses:

re-usable water bottles, kineticflashlights, etc.

Page 10: Sustainable Certification: A Key to Improving the Community and Guest Experience

Infrastructure &

Services

Evaluation of a company’s operation systems,

its response in infrastructure design, maintenance

policies, record keeping, innovations, etc.

Page 11: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Certified grown/harvestedindigenous roof palm

• On site suiita palm plantation; on site teaching tool for neighbors

• Reused wood for paths, decks and steps

Page 12: Sustainable Certification: A Key to Improving the Community and Guest Experience

Certified hotels link information:

Finca Finca Rosa BlancaRosa Blanca

• Pool cleaning with salt or ionization systems;

• Biodegradeable cleaning products, personal care products; and

• Grease traps and filtration systems

Page 13: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Produce methane gas from table scraps

• Use peelings and worms for

compost production

• Separate waste. Idea: ‘no non-

recyclables’

Page 14: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Maximize natural light,eliminate A/C need with open window walls

• Design and build service items locally, from renewable materials

• Substitute refrigerated trucks with ice block chests

HOTEL HARMONYHOTEL HARMONYHOTEL HARMONYHOTEL HARMONY

Page 15: Sustainable Certification: A Key to Improving the Community and Guest Experience

Clients and Guests

Examines operations program, for guests’

involvement in the local habitat, with employees, other guests and community outreach

Page 16: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Are foods local sourced, offered in all menus?

• Do you educate guests to local ingredients and preparations?

• Offer locally-led cooking classes for guests (ie. tortillas)

Page 17: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Guests interact with area tour

providers rather than lodge’s all-

inclusive concessions

• Include local activities as part of

guest experience

Page 18: Sustainable Certification: A Key to Improving the Community and Guest Experience

Involve guests in:

• “Show and Tell” lodge’s sustainable efforts, trash separation, alternative energy

• Local beach clean up; Plant a Tree programs; re-thatching roofs and suiita plantation

• Reward bi-lingual interaction

Page 19: Sustainable Certification: A Key to Improving the Community and Guest Experience

Social-Economic Outreach

Examines company’s interaction with local community,

analyzes locally-derived economic benefits and

measures contributions to local culture and welfare

Page 20: Sustainable Certification: A Key to Improving the Community and Guest Experience

• Build, maintain and support regional public schools

• Hire and train only local employees

• Support area artists & cooks

• Ongoing staff skills training

• Focus community, staff and guest environmental education

Page 21: Sustainable Certification: A Key to Improving the Community and Guest Experience

Certification process improvesCertification process improvesCertification process improvesCertification process improvesCertification process improvesCertification process improvesCertification process improvesCertification process improves

• dedication to ‘Be Sustainable’

• land conservation commitment

• service level and operations

• community relationships

• physical infrastructure

• marketability

Page 22: Sustainable Certification: A Key to Improving the Community and Guest Experience

If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education If ecotourism and environmental education

empowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expandsempowers the community, transforms and expands

concept ofconcept ofconcept ofconcept ofconcept ofconcept ofconcept ofconcept of placeplaceplaceplaceplaceplaceplaceplace and view the and view the and view the and view the and view the and view the and view the and view the futurefuturefuturefuturefuturefuturefuturefuture……………………

……………………how can tourism financiallyhow can tourism financiallyhow can tourism financiallyhow can tourism financiallyhow can tourism financiallyhow can tourism financiallyhow can tourism financiallyhow can tourism financially assist assist assist assist assist assist assist assist motivated locals willing tomotivated locals willing tomotivated locals willing tomotivated locals willing tomotivated locals willing tomotivated locals willing tomotivated locals willing tomotivated locals willing to donate donate donate donate donate donate donate donate their their their their their their their their biodiverse biodiverse biodiverse biodiverse biodiverse biodiverse biodiverse biodiverse landlandlandlandlandlandlandland buffering national parks buffering national parks buffering national parks buffering national parks buffering national parks buffering national parks buffering national parks buffering national parks

and reserves?and reserves?and reserves?and reserves?and reserves?and reserves?and reserves?and reserves?

Ecotourism Ecotourism Ecotourism Ecotourism Ecotourism Ecotourism Ecotourism Ecotourism EnlightenmentEnlightenmentEnlightenmentEnlightenmentEnlightenmentEnlightenmentEnlightenmentEnlightenment DilemmaDilemmaDilemmaDilemmaDilemmaDilemmaDilemmaDilemma

Page 23: Sustainable Certification: A Key to Improving the Community and Guest Experience

Lapa Lapa Rios, Rios, Osa PenisulaOsa Penisula, Costa Rica, Costa Rica

www.www.laparioslaparios.com.com

Karen LewisKaren Lewis

Lapa Lapa Rios 011 (506) 735Rios 011 (506) 735--51305130

USA (206) 729USA (206) 729--06990699

[email protected]@mac.com