sustainability virtual summits - smart ict feb 2010

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esented with the full support of the United Nations www.SustainabilityVirtualSummits.com February – December 2010

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Page 1: Sustainability Virtual Summits - Smart ICT Feb 2010

Presented with the full support of

the United Nations

www.SustainabilityVirtualSummits.com February – December 2010

Page 2: Sustainability Virtual Summits - Smart ICT Feb 2010

A virtual tradeshow seriesInformation and Communications Technologies that will dramatically contribute to mitigating the effects of climate change

Information and Communications Technology (ICT) solutions for sustainable development• For Virtualization • For Dematerialization• For Smart ICT• For Collaboration

Live Online:Feb 9, 2010 USA TimezonesFeb 10, 2010 Europe TimezonesFeb 11, 2010 Asia TimezonesOn-demand: Feb-May 2010

• Smart Supply Chain • Smart Manufacturing• Smart Transportation and Logistics• Smart Packaging

• Smart Buildings• Smart Grids• Smart Water and Sanitation

Live Online:May 18, 2010 USA TimezonesMay 19, 2010 Europe TimezonesMay 20, 2010 Asia TimezonesOn-demand: May-Aug 2010

Live Online:Sep 7, 2010 USA TimezonesSep 8, 2010 Europe TimezonesSep 9, 2010 Asia TimezonesOn-demand: Sep-Dec 2010

Page 3: Sustainability Virtual Summits - Smart ICT Feb 2010

In cooperation with:

ICT Global Leaders

ICT Pavilions

ICT Smart Leaders

United Nations Global Compact

Page 4: Sustainability Virtual Summits - Smart ICT Feb 2010

An impressive line-up of speakersBarbara DalibardPresident and CEO

Nick EarleSVP, Services Europe & Global Enterprise Theatre

Lynette ThorstensenDirector of Communications

Carol ZelkinExecutive Director

Peter LockleyHead of Transport Policy

Luis NevesChairman of the Board

Bruce KlafterSr Dir, Environmental

William SarniFounder and CEO

Paul DickinsonChief Executive Officer

Matthew HeimPresident

Mary D. NicholsChairman

Achim SteinerUnder-Secretary GeneralExecutive Director, UNEP

Georg KellExecutive Director (Invited)

Page 5: Sustainability Virtual Summits - Smart ICT Feb 2010

Full United Nations support

• Achim Steiner, Under-Secretary General, Executive Director UNEP is a confirmed speaker

• Efforts underway to have Secretary General Ban Ki Moon address the virtual event via a telepresence- enabled panel discussion with:

- US Vice President Al Gore- France Telecom CEO Didier Lombard- Alcatel-Lucent Chairman Philippe Camus / CEO Ben Verwaayen - Cisco CEO John Chambers- Moderator: Kleiner Perkins founder John Doerr

• In addition to the Secretary General, the UN is also working to involve:- Yvo de Boer, Executive Secretary, UNFCCC- Dr. Gro Harlem Brundtland, former Prime Minister of Norway, Secretary-General's Special

Envoy on Climate Change- Ricardo Lagos Escobar, former President of Chile,

Secretary-General's Special Envoy on Climate Change

The United Nations is formally supporting the event, including:- promoting event to 10,000 member companies- promoting event to 80 offices worldwide- promoting event to 200 academic schools via direct email and e-newsletters

Page 6: Sustainability Virtual Summits - Smart ICT Feb 2010

Total virtual experience

The Sustainability Virtual Summits will present a full conference program and exhibit floor featuring Enterprises , Trade Associations and International Organizations

Unlike a simple webinar, this is a next generation platform which enables businesses and individuals to connect and engage virtually anytime and anywhere using a multi-dimensional environment-like architecture

Total Virtual

Experience

Page 7: Sustainability Virtual Summits - Smart ICT Feb 2010

Virtual Summits’ objectives

• Addressing the issue– Global Impact– Sharing best practices– Sign up to Copenhagen

Protocols

• Maximizing impact– Revenues– Investment– Increased profitability

• Motivate and inspire– Lifestyle change– Relevance

• Sustainable solutions in action– Tangible case studies– CEO-level speakers from a selection top

100 fortune companies– Collaboration

• Realizing your potential– Global learning forum– Rich content from experts

• Benefit calculator – The Pledge Calculator– Sign up and see the difference your

pledge makes

Page 8: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart ICT

Dematerialization• Substitution of high carbon products, and activities with low carbon alternatives (such as replacing face-to-face meetings with videoconferencing, or paper with e-billing) will play a substantial role in reducing emissions

• Like e-commerce, e-government will have a significant impact on reducing GHG emissions through the dematerialization of public service delivery

• Dematerialization can be applied to a range of current everyday practices, and can ultimately reduce the number of material objects that need to be produced

• Currently the largest opportunities identified within dematerialization are teleworking and telepresence

• Previous conservative estimates have suggested that tele- and videoconferencing could replace between 5 and 20% of global business travel.

February 9th to 11th 2010

Page 9: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart ICT

Virtualization

• Virtualization of ICT resources • A major trend in controlling the overall growth in data center footprints • Pooling assets such as computing, Network and Storage, where utilization is low, so they can be used across the enterprise and beyond. • Virtualization represents a radical rethinking of how to deliver data center services• Virtualization could significantly reduce greenhouse gas emissions

Cooling

• ICT vendors are actively working to improve cooling technique efficiencies • Cooling has now become a significant competitive differentiator • Technologies and solutions are now available to detect where within the data center temperatures are running high, and to direct cooling to those areas

February 9th to 11th 2010

Page 10: Sustainability Virtual Summits - Smart ICT Feb 2010

Consolidation, Cloud Computing and Software as a Service (SaaS)

• There is a significant trend towards consolidation that will help in dealing with the existing or legacy data center impact.

• Organizational attitudes are changing as costs of operating a data center surpass the initial investment

• Companies now have a number of options for computing services, which shift costs from the enterprise to an external provider, who could potentially deliver these capabilities with economies of scale and at higher energy efficiency

• "Software as a service" business model allows companies to access key enterprise applications, such as customer relationship management databases, or collaboration tools, via a web browser, with no need to host their own data center facilities

• Advanced telepresence applications, currently in the early stage of adoption, will have a significant impact in highly-distributed service industry environments, in both the private and public sectors.

Agenda topics: Smart ICT

February 9th to 11th 2010

Page 11: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart Business Operations

Smart Supply ChainThis session will provide participants with practical solutions and examples to: • Conceive and execute a sustainable strategy • Reshape the organization • Design products and services with sustainability at their core • Actively drive down their supply chain carbon footprint • Seek the most pragmatic solutions to their environmental challenges • Choose solutions, systems and processes that deliver the best possible return on capital • Deploy greater analytics throughout the Supply Chain life cycle • Measure the results and return on investment • And ultimately benefit from a holistic view of sustainability across the supply chain

May 18th to 20th 2010

Page 12: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart Business Operations

May 18th to 20th 2010

Smart ManufacturingThis session will provide participants with practical solutions and examples to: • Understand what is envisioned as sustainable manufacturing • Re-think manufacturing to make this critical business process sustainable • Understand the techniques, tools and Solutions for manufacturing design and development • To standardize, account and monitor • Transform their manufacturing processes for their business benefits in a sustainable way • To effectively communicate sustainability performance to internal and external audiences

Page 13: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart Business Operations

May 18th to 20th 2010

This session will provide participants with practical examples and solutions to:•Re-think their logistics processes

–Optimize and control inventory to reduce vehicle miles–Model and optimize distribution network design–Track efficiency against business performance

•Standardize, monitor and account–Tag and track inventory, stock and other items–Information systems to understand optimal routes and vehicle’s efficiency behavior–Information systems to provide the driver with real time information about the vehicle’s efficiency–Real time fleet tracking

•Transform their transportation and logistics processes–Vehicle and load management systems –Reverse logistics to allow the back-loading of vehicles–Apply systems thinking from production to consumer to end of life –Protocols for system interoperability–Route optimization standards and software

Smart Transportation and Logistics

Page 14: Sustainability Virtual Summits - Smart ICT Feb 2010

Smart BuildingsThis session will provide participants with practical solutions and examples to: • Design and operate Sustainable/durable/low maintenance buildings. • Deploy Energy efficiency and conservation strategies • Maximize the use of renewable energy solutions • Implement Site/land management, sustainability, reclamation and conservation processes • Ensure Water efficiency, management and conservation • Guarantee indoor air quality • Innovate with material and resource management, recycling and conservation • Use advanced analytical techniques to establish ongoing carbon footprint and water management practices

Agenda topics: Smart Infrastructure

September 7th to 9th 2010

Page 15: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart Infrastructure

September 7th to 9th 2010

Smart GridThis session will provide participants with practical solutions and examples to: • Design and implement technology enabled solutions delivering better information for consumers and producers of power • Understand the landscape of remote monitoring and measurement solutions • Improve energy accounting and billing services • Identify Energy accounting and smart billing software • Evaluate ICT solutions for better planning, forecasting and grid management systems • Improve asset management and network design • Implement demand response software that allows automated load maintenance. • Design advanced telecommunications processes and systems to allow distributed energy producers to pool resources and to handle spikes in supply and demand.

Page 16: Sustainability Virtual Summits - Smart ICT Feb 2010

Agenda topics: Smart Infrastructure

September 7th to 9th 2010

Smart Water and SanitationThis session will provide participants with practical solutions (technologies, services) and examples to: • Ensure water quality • Ensure sustainability of water supplies – This might include technologies for re-using and recycling water for different uses • Make water available for non-drinking uses, primarily agriculture but also commercial or other economic uses • Understand how through a combination of information gathering technology and analytics tools, global water management can be transformed • Improve the efficiency of utilization for non-drinking uses • Reduce water losses and improve tariff collection • Optimize the allocation between different uses of water • Implement water use management systems including distribution systems which incorporate loss reduction and utilization efficiency

Page 17: Sustainability Virtual Summits - Smart ICT Feb 2010

“Follow the Sun” Schedule

Date Keynotes Track Sessions (suggested)

Track 1 Track 2 Track 3 Track 4

Concurrent breakout presentations, track sessions, and panel discussions

Day 1

8:30am – 1:00pm PST 1:00pm – 4:30pm PST

9:30am – 2:00pm MST 2:00pm – 5:30pm MST

10:30am – 3:00pm CST 3:00pm – 6:30pm CST

(Live in USA time zones) 11:30am – 4:00pm EST 4:30pm – 7:30pm EST

Day 210:00am – 2:30pm CET 2:30pm – 6:00pm CET

9:00am – 1:30pm GMT 1:30pm – 5:00pm GMT

(Live in European time zones) 11:00am – 3:30pm EET 3:30pm – 7:00pm EET

Day 3

8:00am – 12:30pm India 12:30pm – 4:00pm India

10:30am – 3:00pm China 3:00pm – 6:30pm China

11:30am – 4:00pm Japan 4:00pm – 7:30pm Japan

(Live in Asian time zones) 12:30pm – 5:00pm E. Australia 5:00pm – 8:30pm E. Australia

All speaker presentations are available anytime on-demand for 90 days after initial live broadcast

Page 18: Sustainability Virtual Summits - Smart ICT Feb 2010

Sponsor Benefits • Generate more qualified potential leads• Build equity and establish yourself as a market leader• Interact with Enterprise IT decision makers• Move prospects through the recruitment cycle faster• Tracking and Marketing analytics• Showcase Enterprise Class Solutions• Maximize limited marketing spend• Demonstrate market leadership• Longer attendee engagement: 2 hours in virtual environment vs. 35 minutes in a webcast• Use event to compliment and extend the reach of physical campus visits

Attendee Benefits• Gain knowledge of technological solutions for sustainability• Gather responses to strategic questions • Qualify vendors• Gain access to broad and deep content• Collaborate and Communicate with vendors and peers• Personalized and interactive experience• Available live and on-demand 24/7, and for download up to 90-days after the event• Professional and social networking opportunities• Regain productivity

Lower cost to participate

Less time to prepare/participate More attendees Better attendee

data captureEnhanced event participation ROI

Why sponsor or exhibit?

Page 19: Sustainability Virtual Summits - Smart ICT Feb 2010

Smart ICT: Exhibitors and Attendees

WHO SHOULD EXHIBIT

Global IT vendorsSoftwareStorage

IT servicesIT outsourcing

Semi-conductorsSensors, controllers and meters

Mobile devices Telecom

Telecom equipment providersTelepresence

Services providersIndustry

Resources companies

WHO WILL ATTEND

CSR/Sustainability ExecsC-level Execs ( Line of Business Management)

CIOsIT management (Development and Production)

Data Center ManagersNetwork ManagersFacility Managers

CFOs Financial controllersProcurement officers

Energy ManagersSupply chain managers

Marketing Directors

Page 20: Sustainability Virtual Summits - Smart ICT Feb 2010

Smart BizOps: Exhibitors and Attendees

WHO WILL ATTEND

Supply chain Executives and DirectorsSupply Chain Management

Procurement officers and executivesERP Executives and Directors

Manufacturing directorsLogistics Executives and DirectorsHead of transportation services

Fleet management executives and directorsPackaging Directors

Facility Management executives and DirectorsCSR Executives and Directors

CIOsIT production directors

Network directors

WHO SHOULD EXHIBIT

Global IT vendorsSoftwareStorage

IT servicesIT outsourcing

Semi-conductorsSensors, controllers and meters

Mobile devices Telecos

Telecom equipment providersTelepresence

Services providersResources companies

Clean Tech and Green techUtilities

Construction materialsLogistic services

Packaging products and Services

Page 21: Sustainability Virtual Summits - Smart ICT Feb 2010

Smart Infrastructure: Exhibitors & Attendees

WHO WILL ATTEND

CSR executives and DirectorsFacility management executives and Directors

Architects and DesignersTown plannersCivil engineers

DevelopersEnergy executives and Directors

Utility production executives and DirectorUtility distribution executives and Director

Utility CIO and IT executives

WHO SHOULD EXHIBIT

Global IT vendorsSoftwareStorage

IT servicesIT outsourcing

Semi-conductorsSensors, controllers and meters

Mobile devices Telcos

Telecom equipment providersTelepresence

Services providersResources companies

Clean Tech and Green techUtilities

Construction materialsLogistic services

Packaging products and Services

Page 22: Sustainability Virtual Summits - Smart ICT Feb 2010

Enrolling the AudienceMarketing PlatformsDirect MailsWeb AdvertizingEditorialsAdvertorialBlogs and viral online marketing

Media Partnerships with targeted media partners to produceFeature supplementEditorial coverageOnline banner advertizingDirect mail and email campaigns to subscribers

Sponsor co-marketingG2events team provides sponsors with:Custom e-mail templatesPost cards and flyersOn going press releasesAccess to the virtual summit onlinemarketing tools

Web MarketingThe Open Source Virtual summits reaches hundred of thousands morequalified decision makers through strategic Online promotions: Banner AdsSponsor web sitesTrade Association sitesSocial NetworksBlogsWikisPodcastSearch engines optimizationKeyword purchaseTwitter

Page 23: Sustainability Virtual Summits - Smart ICT Feb 2010

Awareness and VisibilityRolling thunder approach (before and after)Already started and will accelerate as we approach the live events• Press releases campaigns with Sponsors and supporting organizations

• Micro-sites with some sponsors (Orange Business Services)• Linkpops (Inbound links) optimization

– Corporate sponsors, Trade associations and Publications– Directories, Forums– Appropriate and effective Link exchange centers

• Keywords Optimization– Organic and bids on Keywords

• Ad-words and Paid search• Communities and groups marketing outreach campaign (Linkedin, Yahoo, Blogs,..)

– Sustainability, Green– ICT, Green IT– Supply Chain, Manufacturing, Logistics, Transportation, Energy, Building and Construction

•Twitter Campaign (on going, before, during and after)

Page 24: Sustainability Virtual Summits - Smart ICT Feb 2010

Direct Marketing

E-mail blasts to start on November 1st 2009• Sponsors customers and prospect databases (initiated by sponsors)

• Trade Associations members databases (initiated by Associations)

• United Nations Global Compact members database (over 6000 companies and initiated by United Nations if possible)• G2events C level executives (over 13000 contacts)

• E-mails campaigns continue after live event to drive traffic to the “on-demand” event site

Second e-mail wave

Nov 1st 09

First e-mailwave

Dec 1st 09

Third e-mail wave

Jan 12th 10

Fourth e-mail blastReminder e-mail to registrants

Jan 26th 10

Fifth e-mail blastReminder e-mail to new registrants

Feb 2nd 10

Reminder e-mail to all registrants

Reminder e-mail to all registrants

Feb 5thnd 10 Feb 8thnd 10

Timeline

Page 25: Sustainability Virtual Summits - Smart ICT Feb 2010

Return on Investment

Page 26: Sustainability Virtual Summits - Smart ICT Feb 2010

Virtual Events MetricsIndustry Average, Source the Factpoint Group

Page 27: Sustainability Virtual Summits - Smart ICT Feb 2010

The Virtual Platform: Lobby

Attendees enter lobby then click on an area to explore:

• Auditorium to hear/watch live keynotes, breakouts and panel sessions

• Exhibit Hall to view product demos, download literature or chat with reps

• Lounge Area to capture attendee profiles and engage in chat discussions

Page 28: Sustainability Virtual Summits - Smart ICT Feb 2010

The Virtual Platform: Auditorium

• Watch live keynotes and download presentations for later viewing

• Participate in question and answer sessions

• Attend breakouts and panel discussions

Most Popular Activities

•Join live Q & A sessions

• Download info

Page 29: Sustainability Virtual Summits - Smart ICT Feb 2010

The Virtual Platform: Exhibit Halls

• Visit exhibit booths and collect product information• Listen to podcasts• Watch product demo videos• Chat live with companies representatives

Most Popular Activities• View product demos• Watch webcasts

Page 30: Sustainability Virtual Summits - Smart ICT Feb 2010

Virtual events platform functionalities at a glance

•True 3D renderings− Spatial Navigation & Reasoning –

provides a “sense of place”•Auditorium− Specific section for users to view live

and on-demand presentations and videos

•Exhibit halls− Create customized 3D booths

•Networking Lounge− Facilitates social networking

•Chat− Community & booth level live chat

•Event Bag technology− One-click functionality to collect and

download content to the desktop•Presentations/Webinars− Integrated live & on-demand

webinars supporting video and/or audio

•Registration & post event survey− Complete tracking and Seibel

compliant lead generation•Virtual Badge− One-click lead collection

•Content Preferences− Event owner and visitors can

prioritize relevant content•On-demand and Live Content Playback− 24/7 Content Access

•Metrics− Comprehensive behavioral data

providing true marketing intelligence•Supports foreign language characters− User interface available in major

regional local languages

The most competitive and compelling virtual tradeshow platform and the onlyfully Telepresence enabled

Page 31: Sustainability Virtual Summits - Smart ICT Feb 2010

Only Telepresence enabled platform on the Market

Page 32: Sustainability Virtual Summits - Smart ICT Feb 2010

ICT Global Leader sponsorship

Speaking Virtual Plenary Session keynote address 2 virtual track session addresses Customer case study

Corporate Visibility Rotating digital signage ad in Lobby Virtual banners in Lobby Keywords to push visitors to your booth Banner advert on visitor’s screen Deluxe booth with premium booth placement

All standard exhibitor benefits

Promotional and Media Exposure Company name/logo/link on event website Company name/logo on downloadable conference materials, including Program Company name/logo/link on all event print & online advertising Company banner or skyscraper ad on TelepresenceWorld.net portal for 6 months Company name mentioned in event Press Releases Company name mentioned in event-related blogs, wikis, and podcasts

US$ 35,000

Page 33: Sustainability Virtual Summits - Smart ICT Feb 2010

ICT Smart Leader sponsorship

Speaking Virtual Track session address

Corporate Visibility Virtual banners in Exhibit Hall Keywords to push visitors to your booth Custom 3-pod booth

All standard exhibitor benefits

Promotional and Media Exposure Company name/logo/link on event website Company name/logo on downloadable conference materials, including Program Company name/logo/link on all event print & online advertising Company banner or skyscraper ad on TelepresenceWorld.net portal for 6 months Company name mentioned in event Press Releases Company name mentioned in event-related blogs, wikis, and podcasts

US$ 25,000

Page 34: Sustainability Virtual Summits - Smart ICT Feb 2010

Exhibitor booth Package

Standard exhibit booth, including: Templated booth design (choose from 400 booth style/color combinations) Reception Desk plus an information pod Booth content: Unlimited number of content items (Video/audio/docs)

Chat Unlimited 1-to-1 chat sessions Unlimited private chat rooms Chat Roster showing all event visitors Share vCards with visitors Moderated chat sessions tied to specific content from Auditorium

Unlimited Preference Keywords to specify your recommended content Virtual event bag for attendees

Tracking and Reporting Registration data captured for each visitor (downloadable) Automated metrics tracking console Graphic report displays in bar/pie chart format

US$ 7,500

Page 35: Sustainability Virtual Summits - Smart ICT Feb 2010

Specialty Exhibit Halls"Carbon Efficient Management Software" Hall

Hosted by Connection Research

“ICT Green” HallHosted by the Telecommunications Industry Association

Page 36: Sustainability Virtual Summits - Smart ICT Feb 2010

Sponsorships comparisons

Global Leader Smart Leader ExhibitorSpeaking Plenary Keynote 45-min address

Track session 30-min address 2 1Verbal recognition at opening Customer case study

Corporate VisibilityEntry Hall Hyperlinked Digital signage Entry Hall banners Exhibit Hall banners Screen banner ad

Booth Custom 3D booth design Custom color booth Reception Desk Information pods 5 3 1People in booth SWF animation on screens Booth screen images Unlimited booth content Video Audio Links Documents/PDFs Open chat room Unlimited 1-to-1 chat Unlimited private chat rooms Chat roster Share vCards Content specific moderated chat sessions

KeywordsKeywords to specify your content Unlimited keywords

Event bagVirtual attendee event bag

Tracking/ReportingVisitor reg data capture Automated metrics tracking console Reports in chart format Timeframe-specific macro/micro reporting Downloadable reports Start/end time for content/promos

Promotional and Media ExposureLogo/link on event site Logo on PDF Program Logo/link on event ads Banner ad on TelepresenceWorld.net Press release mention Blogs/wikis/podcasts mentions

Price $35,000 $25,000 $7,500

Page 37: Sustainability Virtual Summits - Smart ICT Feb 2010

Optional/Add-on features

Page 38: Sustainability Virtual Summits - Smart ICT Feb 2010

Contact us

Summits Web site: www.SustainabilityVirtualSummits.com Contact InformationEmail: [email protected]: +1(970) 879-8140 Fax: +1(781) 394-7982Mail: G2Events, Inc.

PO Box 773813Steamboat Springs, CO 80477-3813 USA