Mr. Saran Sewatadul

International Sales Manager

www.ampolfood.com

แนวโน้มการจดัการทรัพยากรมนุษย์ของบริษทั อ าพลฟูดส์ โพรเซสซ่ิง จ ากดั

Sustainability Growth Ampol Food Processing

Business Model

• Founded in 1988

• Manufacture of Food and Beverage industry

• Office Location Pranakorn Bangkok

• Factory Location Sampran Nakornpathom

• Size of company

– Employees 930 person

– 2,430 million Bath ( 2011 )

– About 3,300 million Bath (2012)

• Certified

– GMP&HACCP , ISO 9001:2008 , ISO 22000:2005

– ISO 14001 :2004 , TIS/OHSAS 18001:1999

– SA 8000 , CSR-DIW , Carbon Label , Green Factory

– ISO50001 , BRC , Carbon Footprint

– 5S , TPM , Lean , Kaizen , QCC , KM , SMA

Ampol Food Processing LTD.

APF Brands

VISION To be recognized as the foremost innovator of

Thai food by introducing it to the World kitchen with

the highest responsibilities of societies and environment.

1. Get competitive advantages through research and innovation 1.1 Thai Instant curry soup 1.2 Healthy beverages 1.3 Seasoning for health 2. Increase high quality productions through the effective managements and advanced

technologies 3. Develop marketing and sales to the global standard 4. Educate the staffs for better understanding, knowledge and professionalism. To make

an organization as a learning house for all. 5. To improve corporate image by serving societies, communities and environment

MISSION

Product Innovation

Process Innovation

Ampolfood Strategy

DIFF. COST

BRAND Brand Value

Management Innovation EFFI.

Cost Leader

Focus Differentiation

Michael Porter (1980) Competitive Advantage

Michael Treacy & Fred Wiersema Value Proposition

Customer Intimacy

Operational Excellence

Product Leadership

Organization Core Competency

INNOVATION

Production Process

Product Leadership

Scented Candle

Coconut Milk

Roi Thai

Coconut Milk

Product Leadership

Coconut

Cream

Pandan Coconut Milk

Product Leadership

Global Driver

DRIVER =

The forces

affecting

organization

TRENDS =

Change

management

reaction to drivers

Wealth

Supported by Tetra Pak

2013

Supported by Tetra Pak

CSR & Sustainable Business Development

CSR Project กล่องวเิศษ

R&D Sales & Marketing

Production

Manufacturer - APF

Material Supply

Suppliers

ERP – MFG/PRO ( paperless )

Distribution

Van Sales/Logistics

Dealers Retails

Modern Trade/Retail Store

Consumers

Domestics/Export

CSR

สร้างจิตส านึกร่วม CSR

communication Green

Material Transportation Think

Green Product

APF Green Concept

APF Green Value Chain Concept

ISO14001 Etc. จิตส านึกร่วม

Coconut Shell

Coconut fiber

Coconut Milk

Coconut

Coconut Skin

Coconut waste Coconut Juice

Goal is using all coconut part

and creating value added

Agriculture Waste

Waste to Energy

By-Product

Coconut Shell

Electricity

Generator

Activated Carbon

Gasification + Activated

(Biomass gasification power plant Testing)

Outcome

Wastewater Treatment

Plant

Cleaning Gas

System

Gas Engine

Absorption Chiller Eff. Wastewater

Wastewater Electricity

Cold Water

Water Recycle System (Water Treatment Plant Project)

BIOGAS PLANT

SCUM DETENTION POND

Oil & Grease

Recovery

FOOD WASTE

Solar Energy

Social Environment

Economy

CSR

Technology

Core Culture Innovation

Sustainable Growth

Social Responsibility: 7 Core Subjects

Supported by

Happy Workplace Model

HAPPY WORKPLACE

Happy Money

Happy Body Happy

Heart

Happy Society

Happy Relax Happy

Brain

Happy Family

Happy Soul

www.ampolfood.com/CSR

โครงการกล่องวเิศษ โดย อ าพลฟูดส์

Ampol Food Processing has policy to focus

on CSR in many projects, one of the project is

“Magic Box” which donates desks and chairs from

used UHT packaging.

Magic Box Project

How to make recycle-board

Magic Box Project

APF & Farmers

APF Flooding 2011

Learning &

Continuous Improvement